Vita Craft Corporation

Vita Craft
Private
Industry Cookware
Founded 1939
Headquarters Shawnee, Kansas, USA
Key people
 Mamoru Imura, CEO
Number of employees
 100[1]
Website www.VitaCraft.com

Vita Craft Corporation is a manufacturer of multi-ply (5, 7, and 9 ply) stainless steel cookware as well as other cookware products.[2] The cookware is manufactured and sold in the United States, but the majority of sales are from the Asian and European markets.[3] In the United States, Vita Craft is sold door-to-door and at food-related events and conventions using a direct selling model. In Asia and Europe, Vita Craft is sold in department stores.

Vita Craft cookware

Company history and focus

The company was founded in 1939 after research and development by two cookware specialists from Seattle University and University of Wisconsin. Vita Craft's cookware is stainless steel with an aluminum core. The "vapor seal" lids are designed to prevent heat and moisture from escaping when the lid is secured, which results in "waterless" cooking. According to the company, waterless cooking requires less heat and less pressure, while more vitamins and minerals are retained in the food. In addition, some pans are manufactured with multiple layers of metal to distribute heat more evenly in cooking.[4][5]

In 1966, Vita Craft Corporation wanted to expand their facilities to the land that housed a jail built in 1843. As a result, a group of citizens formed the Shawnee Historical Society and moved the jail to Shawnee Town, where it stands today.[6]

Vita Craft Japan

Vita Craft Japan
Private
Industry Cookware
Founded 1974 as Imura & Co., LTD
Headquarters Motomachi, Kobe, Japan
Key people
 Mamoru Imura, founder and CEO
Website www.VitaCraft.gr.jp

Vita Craft Japan (ビタクラフトジャパン bitakurahutojiyapan) is not a subsidiary of Vita Craft Corporation, but rather is a separate company, which is the sole importer of Vita Craft stainless steel cookware in Japan. The company, based in Kobe, Japan, was founded in 1974 under the name Imura & Company, LTD, but was renamed to Vita Craft Japan in 2001. Vita Craft products exclusively sold and/or designed under Vita Craft Japan include pressure cookers, Tiger Corporation rice cookers, and various cookware lines and accessories. The company began selling cookware at the flagship Mitsukoshi department store in the Nihonbashi district of Tokyo and gained further popularity through Suntory Shopping Club sponsored culinary classes and parties.[7] Vita Craft products are currently sold in department stores throughout Japan.[8]

See also

References

  1. ↑ David Dinell (2004-05-26). "Three Wichita businesses finalists in statewide competition". Wichita Business Journal. Retrieved 2007-03-07. External link in |publisher= (help)
  2. ↑ "Brand Details for Brand Name: Vita Craft Made in U.S.A.". Find Owner Search. Retrieved 2007-03-05. External link in |publisher= (help)
  3. ↑ "Valentine Radford takes Vita Craft as new client". Kansas City Business Journal. 2002-03-07. Retrieved 2007-02-28. "Vita Craft makes high-end cookware that is largely sold in Japan and parts of Europe. External link in |publisher= (help)
  4. ↑ "無水調理が出来る鍋, vita craftとは" (in Japanese). 料理にアケクレ. Translation to English. Archived from the original on 7 October 2007. Retrieved 2007-03-07. External link in |publisher= (help)
  5. ↑ "Our Outstanding Features". Vita Craft Corporation. Retrieved 27 June 2015.
  6. ↑ "Landmarks of Shawnee Coverlet". City of Shawnee. Archived from the original on 2007-02-03. Retrieved 2007-02-28. External link in |publisher= (help)
  7. ↑ "Japan's System of Distribution Cited for Trade Friction". ProQuest: Los Angeles Times. 2007-12-27. Retrieved 2007-03-18. Suntory Shopping Club, created the concept of high-quality cookware in Japan by sponsoring culinary classes and throwing Vita Craft parties.
  8. ↑ "ビタクラフト取扱店". Vita Craft Japan. Archived from the original on 2007-05-09. Retrieved 2007-03-21. External link in |publisher= (help)
This article is issued from Wikipedia - version of the 9/9/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.