Vivino

For the surname, see Vivino (surname).
Vivino
Type of site
 Private
Headquarters Copenhagen, Denmark
Founder(s) Heini Zachariassen, Founder & Theis Sondergaard, Co-Founder
Slogan(s) Never forget another wine
Website www.vivino.com
Launched July 2009

Vivino is an online wine community, database and mobile application where users can buy, rate and review wines. Vivino was founded in July 2009 by Heini Zachariassen and Theis Sondergaard. As of 2014, Vivino has a wine database containing over 3 million different wines, and has 6.8 million users.[1] In July 2013, the database had 1 million wines.[2] Vivino's headquarters are based in Copenhagen, Denmark but the company also has offices in the USA, Ukraine and India.[3]

History

Vivino was founded in Copenhagen, Denmark by Heini Zachariassen and Theis Sondergaard. The company launched their iPhone app in July 2011. They knew very little about wine, and used that ignorance in the development of an app for ordinary people.[1] The app was poor at first, disappointing users with its small database. The developers photographed 5,000 wines, but the breakthrough came when they offered a corkscrew to whoever could upload the most wines, gaining 50,000 pictures. In late 2014, the database receives 250,000 photos per day, although not all are of new wines. The software recognizes 25,000 photos per day, which are manually handled by 50 Indians (Sphinx solution Pvt Ltd.[1] In July 2013 Vivino raised 10.3 million USD in capital bringing their net capital to 12.4 million USD.[4] In January 2016 a Series B round of venture funding raised another US $25 million.[5] Long term profitability hinges on in-app purchasing and email campaigns, as only 5% of wine purchases are made online.[1]

Awards and Nominations

References

  1. 1 2 3 4 "Iværksættere bag appen Vivino: »Vi ved ikke en skid om vin« " in English Ingeniøren, 1 December 2014. Accessed: 3 December 2014.
  2. ↑ "Just like good wine, Vivino wine gets better with time". Appadvice. July 24, 2013. Archived from the original on December 15, 2013.
  3. ↑ "Say hello to the new wine app for normal people". Forbes. August 13, 2012. Archived from the original on October 28, 2013.
  4. ↑ "Vivino uncorks 10.3 m USD to turn anyone into a wine snob". Venturebeat. July 17, 2013. Archived from the original on May 1, 2014.
  5. ↑ "Online wine community Vivino has raised $25 million in funding". Business Insider. Retrieved 23 January 2016.
  6. ↑ "Danish app awards 2012". Bureaubiz. October 11, 2012. Archived from the original on October 29, 2013.
  7. ↑ "Danish growth awards 2012". Bureaubiz. November 16, 2012. Archived from the original on October 29, 2013.
  8. ↑ "Mobile Excellence Awards 2013". Mobilexawards. October 23, 2013. Archived from the original on November 1, 2013.
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