Wisk

This article is about the laundry detergent. For the radio station, see WISK. For the cooking utensil, see whisk.

Wisk is the name of a laundry detergent manufactured by Sun Products and sold in the United States.

Wisk was launched in 1956 as the first liquid laundry detergent.[1] The brand was widely known for its successful "Ring Around The Collar" campaign introduced in 1968, spotlighting sometimes-difficult to treat stains that appeared on shirt collars, and the product's ability to help fight them. The campaign received significant criticism decades later for being misogynist, with the implication that it was the fault of wives for letting their husbands leave home with dirty collars.[2][3]

In the 2000s, the detergent became difficult to find in some U.S. stores, such as Walmart and Target. In 2008, Wisk was purchased by Sun Products after Unilever divested its North American laundry brands.

In 2010, Wisk was re-launched with a new formulation featuring new packaging, featuring its new Stain Spectrum Technology and its ability to fight tough stains. A new advertising campaign was also launched, that features the "science of stain fighting." [4]

The brand comes in a variety of formulations, including Deep Clean, High Efficiency, Fresh Boost and Oxi Complete.[5]

References

  1. ↑ History of Wisk
  2. ↑ DeWolf, Rose (May 4, 1987). "Ads With A Familiar Ring: Wisk Makers Say Commercials Will Retain Famous Tag Line". Philadelphia Daily News. Retrieved April 3, 2016.
  3. ↑ Cohen, Joyce (January 10, 2010). "A Place With a Certain Something". New York Times. Archived from the original on April 3, 2016. Retrieved April 3, 2016.
  4. ↑ Advertisements
  5. ↑ Products

External links

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