Wonderstruck (fragrance)

Wonderstruck
Fragrance by Taylor Swift
Type	Celebrity Fragrance
Released	October 21, 2011
Label	Elizabeth Arden
Tagline	The beginning of something magical
Successor	Wonderstruck Enchanted

Wonderstruck is a women's fragrance from Elizabeth Arden. Endorsed by country singer Taylor Swift, it took its name from Swift's song "Enchanted", which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".^[1]

It was released in the US on October 21, 2011.^[1] Together with Justin Bieber's Someday, it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent.^[2] It remains Swift's best-selling perfume.

Wonderstruck Enchanted

Wonderstruck Enchanted
Fragrance by Taylor Swift
Type	Women's fragrance
Released	December 13, 2011
Label	Elizabeth Arden

Due to Wonderstruck's success, Swift released a spin-off fragrance, Wonderstruck Enchanted, in the US on Swift's 22nd birthday, December 13, 2011, less than two months after the release of Wonderstruck.^[3]

Scent

Wonderstruck is described to have top notes of raspberry, freesia and blackberry, middle notes of honeysuckle, hibiscus and vanilla and base notes of peach, amber, sandalwood and musk.^[4]

Release dates

Country	Date Released
Andorra	November 7, 2011
United States	October 21, 2011
Philippines	October 30, 2011
Spain	November 11, 2011
UK	October 25, 2011

References

1. Want To Smell Wonderstruck Like Taylor Swift? Now You Can!, Hollywood Life, retrieved 30 June 2012
2. Justin Bieber to receive Fragrance Foundation award, CBSNews.com, retrieved 30 June 2012
3. "Taylor Swift Announces Second Scent, Wonderstruck Enchanted", People, 29 June 2012, retrieved 30 June 2012
4. "Wonderstruck Taylor Swift perfume - a fragrance for women 2011". www.fragrantica.com. Retrieved 2015-11-17.