World Branding Forum

World Branding Forum
Abbreviation WBF
Founded at London, United Kingdom
Type Nonprofit organization
Legal status CIC
Purpose To raise the standards of branding for the good of consumers and the industry
Headquarters London, United Kingdom
Region
Worldwide
Products News publication, conferences, workshops and seminars
Services Brand and market research, best-practice standards development programme, student education programmes and awards programme
Fields Branding, advertising, marketing, public relations, communications, graphic design, product design and market research
Official language
English
Richard Rowles
Peter Pek
Staff
17[1]
Website brandingforum.org

The World Branding Forum is a global nonprofit organisation based in London, United Kingdom. It aims to advance the standards, skills and education of the branding and related industries through research, development, education, recognition, networking and outreach.[2][3]

The forum runs various programmes and organises conference, workshops and seminars. It operates a newsroom and publishes industry news on its website. It is also a media sponsor for various industry events.

The forum's industry recognition programme is the World Branding Awards, which it organises annually.[4]

Background

The World Branding Forum's offices in Covent Garden

The World Branding Forum is a global non-profit organisation.[5] Its aims and activities are to raise the standards of branding for the good of consumers as well as the industry,[6][7] including those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide.[8] Its chairman is Richard Rowles,[9] and the brand strategist Peter Pek, is its chief executive.[10][11]

The forum's headquarters are in Hudson House, a Grade II listed building[12] in London's Covent Garden.[1]

Programmes

The forum runs various programmes including brand and market research, a best-practice standards development programme, and other student education programmes. It also organises various conference, workshops and seminars. The forum's industry recognition programme is the World Branding Awards, which it organises annually.[13]

Sponsorships

In 2014, it sponsored The Harvard Project for Asian and International Relations (HPAIR) conference in Keio University,[14] Tokyo, Japan.[15] One of the Asia’s largest business and youth leadership gathering organized by students, the conference has featured speakers such as UN Secretary General Ban Ki-Moon, former Australian Prime Minister Kevin Rudd, director of the Earth Institute Professor Jeffrey Sachs, former President of the Republic of South Korea and 2000 Nobel Peace Prize Laureate Kim Dae Jung, and the Asia director of the World Economic Forum Frank Jurgen Richter.[16]

In 2015, the World Branding Forum sponsored the education programme at the Museum of Brands, Packaging & Advertising, enabling the museum to provide quality learning experiences to students attending education sessions in the museum each year. In 2014, the museum had over 10,000 students attending sessions.[17]

The forum also provides a sponsorship grant to the Oxford Union, the debating society of the University of Oxford.[18]

World Branding Awards

The World Branding Awards trophy is on display at the Museum of Brands, Packaging & Advertising in London
Main article: World Branding Awards

The World Branding Forum is the organiser of the World Branding Awards, an international award presented to some of the best global and national brands for their work and achievements in branding.[4][19]

There are three tiers of awards: a Global Award is presented to international brands that have a presence in ten or more countries, on three or more continents, limited to the top 100 global brands in any particular year; a Regional Award is presented to brands who are top in several countries in a particular geographic region; and a National Award which is presented to the very top brands in participating countries at the awards. Brands who are global winners are not awarded again on a national level.[20]

The awards trophy is on display at the Museum of Brands, Packaging & Advertising in London.[21]

The first awards were held in both London and Paris, with the first ceremony taking place in the historic One Whitehall Place in London in 2014.[22] The second ceremony took place at the iconic Hilton Paris Opera.[23]

The 2015 awards ceremony was held at the State Apartments of Kensington Palace in London.[6]

News publishing

The forum operates a newsroom, employing a team of writers[1] who publishes industry news on its website. It is also a media sponsor for various events including the Cannes Lions International Festival of Creativity,[24] Real-Time Advertising Summit,[25] the CMO Asia Summit,[26] and CHARGE, an energy branding conference in Iceland.[27]

References

  1. 1 2 3 "Newsroom". World Branding Forum. Retrieved 27 May 2016.
  2. ↑ "WBF ORGANISES BRANDING AWARDS". DT News. 10 Nov 2014. Retrieved 16 February 2015.
  3. ↑ Hiorns, Benjamin. "Who rocked the World Branding Awards 2014?". Creativepool. Retrieved 11 July 2016.
  4. 1 2 "Taiwan's Acer and Chatime Honoured at the 2014 World Branding Awards". Taiwan Trade Review. 29 Oct 2014. Retrieved 5 December 2014.
  5. ↑ Huang, Jennifer; Wu, Jeffrey (27 Oct 2014). "Taiwan's Chatime wins 'Brand of the Year' at World Branding Awards". Focus Taiwan. Retrieved 13 February 2015.
  6. 1 2 "Seven Thai Brands Win Big At The 2015 World Branding Awards at London's Kensington Palace". Reuters. Reuters. Retrieved 18 March 2016.
  7. ↑ "Maybank awarded 'Brand of the Year' at World Branding Forum". Borneo Post. 29 September 2015. Retrieved 12 July 2016.
  8. ↑ "Chatime hits big time with 'Brand of the Year' award". Want China Times. 28 Oct 2014. Retrieved 13 February 2015.
  9. ↑ "Apple, Coca-Cola, HSBC and Louis Vuitton Named "Brand of the Year" at the 2014 World Branding Awards". Boston Globe. 28 Oct 2014. Retrieved 13 February 2015.
  10. ↑ "World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project". Chicago Business Journal. 9 Feb 2015. Retrieved 13 February 2015.
  11. ↑ Goh, Gabey (6 June 2016). "Brands need to break free for global dominance". Campaign. Haymarket Media. Retrieved 11 July 2016.
  12. ↑ "Planning Application" (PDF). Westminster City Council. City of Westminster. Retrieved 27 May 2016.
  13. ↑ "Programmes". World Branding Forum. Retrieved 27 May 2016.
  14. ↑ "Harvard Project for Asian and International Relations (HPAIR) Asia Conference 2014-Tokyo". Keio University. Retrieved 14 March 2015.
  15. ↑ "World Branding Forum Sponsors Harvard Project for Asian and International Relations (HPAIR) Conference 2014". The Telegraph. 5 Aug 2014. Retrieved 14 March 2015.
  16. ↑ Fojas, Sara Grace. "Problem solvers". Manila Bulletin. Retrieved 14 March 2015.
  17. ↑ "World Branding Forum sponsors Educational Materials". Museum of Brands. Retrieved 14 March 2015.
  18. ↑ "Sponsorships". World Branding Forum. World Branding Forum. Retrieved 18 March 2016.
  19. ↑ "Maybank awarded Brand of the Year at World Branding Forum". The Star. 29 Oct 2014. Retrieved 5 December 2014.
  20. ↑ "[edit] Nomination & Voting Branding Entries & Public Voting". World Branding Awards. World Branding Forum. Retrieved 16 February 2015.
  21. ↑ "World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project". Herald Online. 9 Feb 2015. Retrieved 13 February 2015.
  22. ↑ "Highland Spring Wins 'UK Water Brand of the Year' at the World Branding Awards". Highland Spring Group. Retrieved 27 May 2016.
  23. ↑ "SBI Wins Bank of the Year Award at the World Branding Awards Held at Paris". Sarkari Mirror. 31 March 2015. Retrieved 27 May 2016.
  24. ↑ "THE 2016 MEDIA SUPPORTERS". Cannes Lions. Retrieved 27 May 2016.
  25. ↑ "3rd Annual Real-Time Advertising Summit". WPL Group. Retrieved 27 May 2016.
  26. ↑ "Media Partners". CMO Asia Summit. Retrieved 27 May 2016.
  27. ↑ "Media Partners". Branding Energy. Retrieved 27 May 2016.
This article is issued from Wikipedia - version of the 10/6/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.