Xyrena

Xyrena
Industry Perfume
Founded 2015
Founder Killian Wells[1]
Headquarters Los Angeles, United States
Area served
 Worldwide
Products
Parent New Faction Inc.
Website www.xyrena.com

Xyrena[3] is a Los Angeles perfumery specializing in cruelty-free and vegan products certified by PETA,[4] Leaping Bunny,[5] and Vegan Awareness Foundation.[6] Xyrena describes itself as "a defiant cosmetics startup that includes the world's first celebrity-partnered on-demand perfumery."[7] Xyrena only releases fragrances in water-free Extrait de Parfum form and Vibe Spray™, a water-based body and room spray.[8]

History

Founder Killian Wells coined the name "Xyrena" as a compound of two terms:[9] XY for male and female chromosomes (echoed by the brand's unisex fragrances and cosmetics) and RENA, from the Latin word renascor, which means "to be renewed or reborn."[10] The name Xyrena also means "enchanter" in Old Greek.[11]

Notable fragrances

Aaliyah by Xyrena:[12] A tribute fragrance to the late singer known as the "Princess of R&B". Launched for pre-order on September 15, 2015, Aaliyah by Xyrena was developed in collaboration with Aaliyah's brother Rashad Haughton & mother Diane Haughton.[13] Missy Elliott supported the fragrance[14] with a tweet.[15] 5% of the proceeds from Aaliyah by Xyrena will be donated to the Aaliyah Memorial Fund.[16] An official web spot, directed by Killian Wells and Christopher Oroza was released for the fragrance.[17] On September 30, 2015 one thousand samples of the fragrance were gifted to attendees of PETA's 35th Anniversary Party with Paul McCartney.[18] [19]

Flazéda by Pearl:[20] Created by Xyrena in collaboration with Pearl, Flazéda is the first commercial fragrance to be released by an alumnus of RuPaul's Drag Race[21] An official fashion film titled #LoveYourself[22] was released to support the fragrance; directed by Killian Wells and Christopher Oroza, the high-fashion short (featuring a soundtrack reminiscent of Amy Winehouse) was compared to branding by Vogue and Calvin Klein[23]

Formula 3 by Dalton Maldonado:[24] Formula 3 is the first signature fragrance from an openly gay athlete.[25][26] Part of the proceeds from Formula 3 go to support the LGBT sports organization You Can Play.[27] Professional athletes and celebrities have shown their support of the product on Twitter including Michael Sam, Wade Davis, Jason Collins, and Montel Williams.[28]

Awards

Telly Awards

Basenotes Reader Awards

The Art and Olfaction Awards

Taste Awards

References

  1. ↑ Khan, Ra'ed. "Aaliyah's Family to Release Fragrance in Tribute of the R&B Star". MTV UK. Viacom International Inc. Retrieved 28 September 2015.
  2. ↑ "Xyrena perfumes and colognes". Fragrantica. Fragrantica Perfumes Magazine. Retrieved 28 September 2015.
  3. ↑ "Xyrena - Basenotes.net". Basenotes. Basenotes.net. Retrieved 28 September 2015.
  4. ↑ "PETA Search for Cruelty-Free Companies and Products". PETA. Retrieved 28 September 2015.
  5. ↑ "Xyrena Leaping Bunny Listing". Leaping Bunny Program. Retrieved 28 September 2015.
  6. ↑ "List of Companies That Are Using the Logo". Vegan Action. Retrieved 28 September 2015.
  7. ↑ "Aaliyah 'Tribute' Perfume Commercial Hits the Net: Watch". Radio.com. CBS Local Media. Retrieved 28 September 2015.
  8. ↑ "FAQ". Xyrena.com. Retrieved 28 September 2015.
  9. ↑ "Xyrena perfumes and colognes". Fragrantica. Fragrantica.com Perfumes Magazine. Retrieved 28 September 2015.
  10. ↑ "Definition of Renascor". Latin Dictionary. Latin-Dictionary.org. Retrieved 28 September 2015.
  11. ↑ "Xyrena - Meaning of Xyrena". BabyNamesPedia. Baby Names Pedia. Retrieved 28 September 2015.
  12. ↑ "Aaliyah Xyrena for women and men". Fragrantica. Fragrantica.com Perfumes Magazine. Retrieved 28 September 2015.
  13. ↑ Tardio, Andres. "Here's The Story Behind The New Aaliyah Fragrance". MTV.com. Viacom International Inc. Retrieved 28 September 2015.
  14. ↑ "Aaliyah's Family Launches Tribute Fragrance". Rap-Up.com. Retrieved 28 September 2015.
  15. ↑ Elliott, Missy. "Missy Elliott on Twitter". Twitter. Retrieved 28 September 2015.
  16. ↑ Mychaskiw, Marianne. "Aaliyah Is Getting a Tribute Fragrance". InStyle. Time Inc. Retrieved 28 September 2015.
  17. ↑ "Aaliyah by Xyrena The Official Tribute Fragrance". Vimeo. Xyrena. Retrieved 28 September 2015.
  18. ↑ "PETA Gift Bag Event Sponsors". PETA. PETA. Retrieved 5 October 2015.
  19. ↑ "Xyrena Tweet". Twitter. Xyrena. Retrieved 5 October 2015.
  20. ↑ "Flazéda by Pearl Xyrenafor women and men". Fragrantica. Fragrantica.com Perfumes Magazine. Retrieved 28 September 2015.
  21. ↑ O'Donnell, Carey. "Pearl Releases New Signature Fragrance, Flazéda". Logo: NewNowNext. Viacom International Inc. Retrieved 28 September 2015.
  22. ↑ "#LoveYourself - Flazéda by Pearl". Vimeo. Xyrena. Retrieved 28 September 2015.
  23. ↑ Blankenship, Mark. "Drag Race Runner Up Pearl Has Turned 'Flazéda' Into A Fragrance". Previously.TV. Brother of Menelaus, Inc. Retrieved 28 September 2015.
  24. ↑ "Formula 3 by Dalton Maldonado Xyrena for women and men". Fragrantica. Fragrantica.com Perfumes Magazine. Retrieved 28 September 2015.
  25. ↑ "New Scent to Support LGBT Charity". License Magazine. Advanstar Communications Inc. Retrieved 28 September 2015.
  26. ↑ Thulin, Lesley. "Xyrena Launches Fragrance From Athlete". Drug Store News. Lebhar Friedman. Retrieved 28 September 2015.
  27. ↑ Zeigler, Cyd. "Smells Like Teen Athlete". OutSports. Vox Media, Inc. Retrieved 28 September 2015.
  28. ↑ "#Formula3, inspired by @d_maldy23, is the 1st branded fragrance from an openly gay athlete!". Twitter. Retrieved 28 September 2015.
  29. ↑ https://www.instagram.com/p/BGnQ7r1wSus/
  30. ↑ https://www.instagram.com/p/BGnQ7r1wSus/
  31. ↑ https://www.instagram.com/p/BGnQ7r1wSus/
  32. ↑ https://www.instagram.com/p/BGnQ7r1wSus/
  33. ↑ https://www.instagram.com/p/BGnQ7r1wSus/
  34. ↑ http://www.basenotes.net/features/3305-basenotes-reader-awards-2016-finalists Retrieved on 2016-05-10
  35. ↑ http://www.basenotes.net/features/3305-basenotes-reader-awards-2016-finalists Retrieved on 2016-05-10
  36. ↑ https://artandolfactionawards.com/2016-finalist-dark-ride/ Retrieved on 2016-05-09
  37. ↑ http://www.thetasteawards.com/tag/flazeda-by-pearl/ Retrieved on 2016-05-09
  38. ↑ http://www.thetasteawards.com/7th-annual-taste-awards-finalists-and-honorees/ Retrieved on 2016-05-09
  39. ↑ http://www.thetasteawards.com/7th-annual-taste-awards-finalists-and-honorees/ Retrieved on 2016-05-09
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