YYoga

YYoga
Founded 2007
Founder Terry McBride and Lara Kozan
Headquarters Vancouver, British Columbia
Area served
 Canada
Key people
 Terry McBride - CEO
Website www.yyoga.ca

YYoga is a yoga and wellness company based in Vancouver, British Columbia.[1][2] It is the largest corporate-owned yoga company in Canada.[3] Terry McBride and Lara Kozan co-founded the company in 2007.[4][5] McBride is the YYoga's CEO.[1][6]

In August 2015, the company operated 13 centres and offered 900+ classes in Vancouver, Richmond, Burnaby, North Vancouver, Whistler and Toronto.[3]

History

In 2007, Terry McBride and Lara Kozan co-founded YYoga.[4][5][7] The company was founded with the intention to create a community of yoga studio and lifestyle centres.[3][8] The company partnered with Lululemon Athletica, a yoga-inspired athletic apparel company, in 2010 to provide complimentary yoga classes to the public from February 12 to 28 in Vancouver, Canada. The company completed a $9 million capital raise led by Fiore Capital Corporation and Beedie Capital Partners in January 2012.[4][7][9]

McBride partnered with Ian Gillespie, a Vancouver developer, to place wellness centres within residential developments in October 2012.[9] Their collaboration allowed McBride to build studios, as opposed to leasing and renovating pre-existing buildings.[9] The company launched the YYoga app in December 2012.[10] The app was built by Pound & Grain, a Vancouver-based digital creative agency.[10] The company opened its first location in Toronto, Canada in November 2013.[1][5] According to Business Vancouver, the studio is the largest centre in the YYoga chain and in Toronto.[5]

In August 2015, the company operated 13 centres in Vancouver, Richmond, Burnaby, North Vancouver, Whistler and Toronto.[3]

In recent years, people have begun to feel the brand is too corporate [11]

References

  1. 1 2 3 Josh Tapper (2013-03-19). "Yoga's evolution: From basement studios to big business". Retrieved 2014-10-11.
  2. ↑ "YYoga Launches Its Yoga App". December 2012. Retrieved 2014-10-11.
  3. 1 2 3 4 "Why you need to practice yoga at YYoga". 2014-07-22. Retrieved 2014-10-11.
  4. 1 2 3 "Terry McBride's YYoga expands east". 2012-03-28. Retrieved 2014-10-11.
  5. 1 2 3 4 Emma Crawford (2013-11-06). "Vancouver yoga chain expands into Toronto". Retrieved 2014-10-11.
  6. ↑ Gillian Shaw (2008-05-30). "Music mogul finds big market for yoga". Retrieved 2014-10-11.
  7. 1 2 "YYoga Stretches Out with $9.0M". 2012-02-02. Retrieved 2014-10-11.
  8. ↑ Lucy Hyslop (2011-07-01). "Lunch with Nettwerk CEO Terry McBride". Retrieved 2014-10-11.
  9. 1 2 3 Kerry Gold (2012-10-06). "Terry McBride's newest mantra: condo yoga". Retrieved 2014-10-11.
  10. 1 2 Christine Dobby (2012-12-21). "Startup Roundup: $10M for Atlantic Canada venture fund, YYoga gets an app and Zillidy the online pawnbroker". Retrieved 2014-10-11.
  11. ↑ "YYoga - Reviews | Facebook". www.facebook.com. Retrieved 2016-08-15.
This article is issued from Wikipedia - version of the 8/15/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.