Yonex

Yonex Co., Ltd.
Public
Industry Sporting goods
Founded 1946 (Incorporation June, 1958)
Headquarters Tokyo, Japan
Area served
 Worldwide
Key people
 Ben Yoneyama, Chairman
Kusaki Hayashida, President
Products Rackets, tennis balls, shuttlecocks, clubs, shoes, apparel, accessories
¥2,227 million (2015)
Subsidiaries 'Yonex Corporation', 'Yonex UK Ltd.', 'Yonex GmbH', 'Yonex Taiwan Co., Ltd.', 'Yonex Canada Ltd.', 'Yonex Golf China Co., LTD'
Website www.yonex.com

Yonex Co., Ltd. (ヨネックス株式会社 Yonekkusu Kabushiki-gaisha) (TYO: 7906) is a Japanese manufacturer of sporting equipment for badminton, golf, and tennis, producing rackets, clubs, shoes, shuttlecocks, tennis balls, and other equipment for those sports.[1]

History

The company was founded in 1946 by Minoru Yoneyama as a producer of wooden floats for fishing nets. The company was later forced out of this market because of the invention of plastic floats. This led to a commitment by Yoneyama to never again be left behind by technological advancements.

In 1957, Yoneyama began to make badminton racquets for other brands. By 1961, the first Yoneyama-branded racquet was introduced, and within another two years an export company was created for the worldwide distribution. After the company began to make aluminum badminton racquets in 1969, it found that the same technology could be applied to the tennis racket which the company introduced in 1971. The company began to experiment with graphite shafts for both types of rackets and found that these would also be useful for golf clubs.

Finding a growing market, the Yonex Corporation (a wholly owned subsidiary) was established in Torrance, California in July 1983. In 1992 Yonex introduced the widebody badminton racket, the "Isometric 500", a racquet that was much less "tear drop"-shaped than previous ones. The more "square" head gave it a much larger striking surface, which provides a larger "sweet spot" to hit the shuttle. It led other manufacturers to follow suit in "square-head" or isometric designs.

The Yonex Nanoray 10, an entry level badminton racket.

The parent company was listed on the Tokyo Stock Exchange in 1994. Yonex describes itself as the world leader in golf, tennis and badminton equipment.[2] Yonex provides clothing for national badminton associations around the world, such as the Malaysian Badminton Association, Badminton Scotland, Badminton England, Badminton Ireland, and Badminton Wales. Yonex has also been teaming up with OCBC (Orange County Badminton Club) since 2007 to host the annual U.S. Open Grand Prix Badminton Championships.[3]

Yonex French Open in 2013

Yonex has managed to become the dominant corporate player in badminton. Yonex sponsors the All England Open Badminton Championships and is a partner of the Badminton World Federation which organizes the World Championships.[4] Upwards of 80% of competitive players use their racquets, as it is the preferred choice amongst professionals.[5] Yonex is significant in both the tennis and golf industry and is a major sponsor of professional athletes in all three sports.[6]




Sponsorships

Yonex supplies official materials for the following leagues, athletes, teams, or associations:

Olympic Committees

Football

Club teams

Tennis

Male players (Active)

Female players (Active)

Former players

Yonex Badminton Advisory Staff

Male players

Female players

Controversy

Yonex signed a contract with Chinese Taipei Badminton Association (Taiwan) regarding national team jersey sponsorship in 2014. However, Yonex would often send players clothing and shoes to wear a few days before major tournaments, with the shoes unfit for players, as players had blisters and bruises on players' feet from playing.[7]

In May 2016, Yonex was ultra vires to criticize the Taiwan national team players have violated the dress code. And Yonex sent official document to Chinese Taipei Badminton Association about Yonex will sue Taiwan national team head coaches and give the most severe punishment if the Association could not provide a reasonable answer. [8]

During the period of 2016 Rio Olympics, Yonex provided unfit shoes to non-contract badminton player Tzu-Ying Tai. This forced Tai to wear other shoes made by her personal sponsor brand, Victor, without any logo. And this event caused a controversy due to Chinese Taipei Badminton Association (Taiwan) is going to punish Tai based on Yonex's pressing. [9] [10]

After Tai's incident outbreak, there are other five "victim" badminton players in the same situation and got punished. For example, Yonex was dissatisfied that badminton player Kuan-Hao Liao used his personal sponsor bat and then Yonex was ultra vires to ask Chinese Taipei Badminton Association (Taiwan) to fine Liao and force him be suspended for six months.[11]

References

  1. ↑ "Yonex Official Website". Yonex group. Retrieved 4 August 2012.
  2. ↑ Company profile
  3. ↑ tournamentsoftware.com: Tournaments of the BWF
  4. ↑ World championships on tournamentsoftware.com
  5. ↑ {{cite web|title=Badminton Star becomes UNICEF Ambassador|url=http://www.badminton-information.com/yonex.html|publisher=badminton information.com|accessdate=4 March 2013}}
  6. ↑ yonex.com: Featured players
  7. ↑ "戴資穎4聲明談球鞋 為符規定打到腳底流血". 台灣蘋果日報. 2016-08-17.
  8. ↑ "YONEX施壓羽協公文曝光 「對選手教練最懲厲處份」 | 即時新聞 | 20160818 | 蘋果日報" (in Chinese). Retrieved 2016-08-18.
  9. ↑ RIO 2016: Badminton quarrel prompts outrage
  10. ↑ Top badminton player Tai Tzu-ying stands by her actions in shoe row
  11. ↑ Worse than Tai, Liao had been fined NT$300,000, and suspended for six months

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