Yonghe King

A Yonghe King in Shanghai
Photo of street in Beijing in June 2004 showing the signs for KFC and Yonghe Dawang. Note the similarity between logos of Yonghe Dawang and KFC
The Rainbow Hongiao Centre includes the company headquarters

Yonghe King (Chinese: 永和大王; pinyin: yǒnghédàwáng) is a Chinese fast-food restaurant that specializes in noodles. The headquarters are on the fourth floor of Building B of the Rainbow Hongqiao Centre (莱茵虹桥中心) in Minhang District, Shanghai.[1][2]

Yonghe Dawang opened its first restaurant in Shanghai on December 12, 1995. Today Yonghe has branches throughout China, with over 70 restaurants in major Chinese cities including Shanghai, Beijing, Shenzhen, Hangzhou, Jinan, and Suzhou. In 2004, Yonghe King merged with one of the largest fast-food chain in the Philippines, Jollibee, which is owned by Chinese Filipino Mr. Tony Tan Caktiong.

The original logo of the chain was that of a smiling face against a red background, which was strikingly similar to the Colonel Sanders logo used by KFC.[3] The Associated Press stated that the former logo was "a smiling, grandfatherly Chinese man".[4] In 2005 the chain changed its logo to that of a steaming bowl of soup.

Other Chinese restaurant chains also use the word "Yonghe" in their titles, including Yonghe Dou-jiang (Chinese word for Soy milk), a famous breakfast orientated Soy Milk chain from Taiwan.[5][6]

References

  1. ↑ "联系我们." Yonghe King. Retrieved on September 19, 2013. "永和大王总公司 地址：上海市合川路3051号莱茵虹桥中心B栋4楼" Archived February 13, 2014, at the Wayback Machine.
  2. ↑ "联络我们" (Archived 2014-08-17 at WebCite). Yonghe King. Retrieved on August 17, 2014. "邮寄地址：上海市合川路3051号 莱茵●虹桥中心B栋四层永和大王加盟部收"
  3. ↑ Carlye Adler (November 17, 2003). "Colonel Sanders' March on China". Time. Archived from the original on 2013-08-27. Retrieved June 4, 2009.
  4. ↑ "KFC launches China campaign to rebuild brand" (Archived 2014-09-08 at WebCite). Associated Press at CBS News. February 25, 2013. Retrieved on September 8, 2014.
  5. ↑ "永和大王_深圳全部分店". Retrieved 21 June 2016.
  6. ↑ "永和大王:中式快餐领导品牌！". Retrieved 21 June 2016.
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