Yugotours

Yugotours Иуготоурс
state-owned enterprise
Industry Tourism, Travel
Fate defunct
Successor Med-Choice
Founder 1959
Defunct 2007
Headquarters Belgrade, 43 Narodnih Heroja, Socialist Federal Republic of Yugoslavia, later Federal Republic of Yugoslavia and Serbia
Key people
 Marketing Manager Alison Gray
Products Package Holidays
Owner Yugoslavian Government
Divisions Yugotour Holiday Club
Website www.yugotours.co.rs/eng/

Yugotours was, at one time, the UK's fourth biggest tour operator[1] and travel agent.

History

Early history

The Yugoslavian carrier Aviogenex operated regular charters from the Manston (later Kent International Airport) to the then-popular beach resorts of Dalmatia in Yugoslavia on behalf of Yugotours.

End

Main article: Breakup of Yugoslavia

By the end of the 1980s, before the Yugoslavia’s break up, the country was the UK’s second most popular overseas holiday destination.[2] By 1992, with Yugoslavia embroiled in inter ethnic warfare, there were fears over the future of the brand, ether being relegated to sub-brand status or dropped altogether.[1] These fears were reaffirmed by Alison Gray, Yugotours marketing manager, who remarked that "It's a delicate balance. For those who link Yugotours to Yugoslavia negatively, it could be a turn-off."[1]

Other

Yugotours was famous for its 1986 catchphrase "Sun-sational Yugoslavia!"[3]

See also


References

  1. 1 2 3 ""Yugotours' Disarray over Civil War Forces Mediterranean Brand Launch" by Johnson, Mike - Marketing, August 15, 1991 - Online Research Library: Questia".
  2. ↑ "Yugoslavia state tourism and how it affects your holidays today". High50.
  3. ↑ Yugotours 1986 TV Advert. 18 March 2015 – via YouTube.
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