1948–49 United States network television schedule (weekday)

Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

NOTE: This page is missing info on the DuMont Network, which started daytime transmission before any other United States television network.

Fall 1948

  10:30 am 11:00 am 11:30 am noon 12:30 pm 1:00 pm 1:30 pm 2:00 pm 2:30 pm 3:00 pm 3:30 pm 4:00 pm 4:30 pm 5:00 pm 5:30 pm 6:00 pm 6:30 pm
ABC local programming Cartoon Teletales (M W) / The Singing Lady (Tu Th) local programming
CBS local programming Vanity Fair (Tu Th) / This Is the Missus The Missus Goes a-Shopping / Ladies Day local programming 6:30 PM: The Adventures of Lucky Pup (since 8/23)

6:45 PM: local programming

NBC local programming Howdy Doody local programming
DMN TV Shopper (since November 1)[1] ? 6:30 PM: Russ Hodges' Scoreboard (F, to 6:45)

Winter 1948/1949

  10:30 am 11:00 am 11:30 am noon 12:30 pm 1:00 pm 1:30 pm 2:00 pm 2:30 pm 3:00 pm 3:30 pm 4:00 pm 4:30 pm 5:00 pm 5:30 pm 6:00 pm 6:30 pm
ABC local programming
CBS local programming Ladies Day (MWF) Ladies Days (until 2/1) / Vanity Fair (M Tu Th F) local programming The Chuck Wagon 6:30 PM: The Adventures of Lucky Pup

6:45 PM: local programming

NBC local programming 5:00: These Are My Children

5:15: Western Balladeer (variety)

 Howdy Doody local programming
DMN Welcome, Neighbors The Stan Shaw Show Man in the Street (to 12:15) / Amanda (from 12:15) Camera Headlines (encore to 12:45) / Fashions in Song (from 12:45) Okay, Mother ? The Wendy Barrie Show A Woman to Remember (to 3:15) / Vincent Lopez Speaking (from 3:15) ? 6:30 PM: Russ Hodges' Scoreboard (F, to 6:45)

On Dumont, half-hour-long live variety show Johnny Olson's Rumpus Room debuted in January 17. It aired in the 10:00 a.m. half-hour.

There is some dispute as to the exact lineup on DuMont. The above listing is according to What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy. This would create a conflict with some other sources that have TV Shopper still in the lineup at this time.

Spring 1949

  10:30 am 11:00 pm 11:30 am noon 12:30 pm 1:00 pm 1:30 pm 2:00 pm 2:30 pm 3:00 pm 3:30 pm 4:00 pm 4:30 pm 5:00 pm 5:30 pm 6:00 pm 6:30 pm
ABC local programming
CBS local programming Ladies Day Vanity Fair (MWF) local programming The Chuck Wagon 6:30 PM: The Adventures of Lucky Pup

6:45 PM: local programming

NBC local programming Western Balladeer (M F, then Tu Th from 5/9, at 5:15) / Here's Archer (Tu Th) (to 5:15) Howdy Doody local programming
DMN TV Shopper ? 11:45: A Woman to Remember (to 12:00, until May 2) ? 6:30 PM: Russ Hodges' Scoreboard (F) (to 6:45, until April 22)

Summer 1949

  10:30 am 11:00 am 11:30 am noon 12:30 pm 1:00 pm 1:30 pm 2:00 pm 2:30 pm 3:00 pm 3:30 pm 4:00 pm 4:30 pm 5:00 pm 5:30 pm 6:00 pm 6:30 pm
ABC local programming
CBS local programming The Ted Steele Show (to 7/9) Vanity Fair (MWF, to 7/9) local programming 2:30: local programming

2:45: Classified Column (from 7/25)

 local programming 5:00: local programming

5:15: Classified Column (from 7/25)

 The Chuck Wagon 6:30 pm: The Adventures of Lucky Pup

6:45 pm: local programming

NBC local programming 5:00: Here's Archer (Tu Th until 14/7)

5:15: Western Balladeer (Tu Th until 14/7)

 Howdy Doody local programming
DMN TV Shopper ? Okay, Mother[2] ? The Magic Cottage (since July 18)[3]

Notes

  1. ↑ http://www.dumonthistory.tv/a2.html
  2. ↑ McNeil, Alex (1996). Total Television, p. 615. Penguin Books. ISBN 0-14-024916-8.
  3. ↑ Davis, Jeffery (1995). Children's Television, 1947-1990. Jefferson, NC: McFarland. p. 163. ISBN 0-89950-911-8.

Sources

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