Abbott Mead Vickers BBDO
| Subsidiary of Omnicom Group | |
| Industry | Advertising, marketing |
| Headquarters | London, England |
Key people | Alex Grieve & Adrian Rossi (ECD) Ian Pearman (CEO) |
| Parent | BBDO |
| Website | http://amvbbdo.com |
Abbott Mead Vickers BBDO (AMV BBDO) is an advertising agency that works with over 85 brands, including BT, Sainsbury’s, Diageo, Walkers and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media.
AMV is part of the BBDO network, the third largest agency network in the world and part of the Omnicom Group.
AMV's in-house capability includes: community management, data analysis, low cost video content production, live event management and brand partnerships.
AMV has produced several award-winning campaigns, including Guinness ‘surfer’ and more recent work:
- Walkers Sandwich
- Snickers 'You're not you when you're hungry'
- The National Lottery '#pleasenotthem'[1]
Additionally, their work with Bodyform gained media attention as well as Mog's Christmas Calamity.[2]
Alex Grieve & Adrian Rossi are Executive Creative Directors and Ian Pearman[3] is Chief Executive.
History
AMV was founded by David Abbott, Peter Mead and Adrian Vickers.[4]
References
- Abbott Mead Vickers BBDO launches social media unit, Anne Cassidy, 17 March 2011, Campaign.
- AMV launches specialist data analytics arm, Anne Cassidy, 14 July 2011, Campaign.