Alliance for Open Media

Alliance for Open Media
Abbreviation AOMedia, AOM
Formation September 1, 2015 (2015-09-01)
Founder Amazon, Cisco, Google, Intel, Microsoft, Mozilla, Netflix
Purpose Develop a royalty-free video format
Headquarters Wakefield, Massachusetts
Products AOMedia Video
Parent organization
Joint Development Foundation

The Alliance for Open Media (AOMedia) is a non-profit organization whose first project is to develop a new open video codec and format as a successor to VP9 and a royalty-free alternative to HEVC.[1][2] The founding members are Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla, and Netflix.[1][2] The collaboration goal for the future of this joint development foundation is to "avoid more patent and licensing battles that have been a big roadblock to innovation."[3] The alliance also aims to provide competition to the Moving Picture Experts Group, who provide backing for the video data compression methods most commonly in use in 2015.[3] The project will release new video codecs as free software under the Apache License 2.0 and will use elements from Daala, Thor, and VP10.[4]


On September 1, 2015, the Alliance for Open Media was announced with the goal of developing a royalty free video format as an alternative to e.g. the licensed H.264 and HEVC.[1][2] The plan is to release the video format by 2017.[2][5]

On April 5, 2016, the Alliance for Open Media announced that AMD, ARM, and NVIDIA had joined.[6] Adobe, Ateme, Ittiam & Vidyo joined in the months following.[7][8][9][10]

AOMedia Video

See also: AOMedia Video 1

The Alliance's main goal is to create and deliver next-generation state of the art open video compression formats and codecs that are optimized for streaming media over the internet, for both commercial and non-commercial content, including user-generated content.[6] A line of new video formats named AOMedia Video (AV) is being developed.[6][11] Alliance members from the chip industry (AMD, ARM, Intel, Nvidia) are meant to ensure hardware-friendly design.

AOMedia is planning for the first version of its format (AV1) to be completed by March 2017.[11] It is assumed to get rapid adoption and is the primary contender for standardisation by the video coding standard working group NetVC of the Internet Engineering Task Force (IETF).[12]

Main distinguishing features of AV1 are its royalty-free licensing terms and state of the art performance. AV1 is specifically designed for real-time applications and for higher resolutions than typical usage scenarios of the current generation (H.264) of video formats.[13]



  1. 1 2 3 "Alliance for Open Media established to deliver next-generation open media formats" (Press release). Alliance for Open Media. 1 September 2015. Retrieved 5 September 2015.
  2. 1 2 3 4 Stephen Shankland (2015-09-01). "Tech giants join forces to hasten high-quality online video". CNET. Retrieved 2015-09-01.
  3. 1 2 Lamm, Greg (3 September 2015). "Why Microsoft and Amazon are working with Google and Netflix to make video streaming faster". Puget Sound Business Journal. Retrieved 5 September 2015.
  4. David Bryant (2015-09-01). "Forging an Alliance for Royalty-Free Video". Mozilla. Retrieved 2015-09-01.
  5. Jan Ozer (2015-09-01). "Amazon, Google, and More Working on Royalty-Free Codec". Retrieved 2015-09-02.
  6. 1 2 3 "The Alliance for Open Media Welcomes New Members and Announces Availability of Open Source Video Codec Project". Alliance for Open Media. 2016-04-05. Retrieved 2016-04-07.
  7. "Vidyo Joins the Alliance for Open Media" (Press release). 7 June 2016.
  8. "Ittiam Joins the Alliance for Open Media" (Press release). 20 May 2016.
  9. Dana Rao (14 June 2016). "Adobe Joins Alliance for Open Media to Develop Next Generation Video Platform" (Press release).
  10. "ATEME Joins the Alliance for Open Media" (Press release). 14 June 2016.
  11. 1 2 "A Progress Report: The Alliance for Open Media and the AV1 Codec". Streaming Media Magazine. 2016-04-12. Retrieved 2016-04-13.
  12. Sebastian Grüner (, July 19, 2016: Der nächste Videocodec soll 25 Prozent besser sein als H.265 (german)
  13. "What is AV1?". Streaming Media Magazine. 2016-06-03. Retrieved 2016-06-20.
  14. "BBC R&D joins the Alliance for Open Media" (Press release). 14 Nov 2016. Retrieved 19 Nov 2016.
  15. "Chips&Media, Inc. Joins the Alliance for Open Media" (Press release). Seoul. 21 October 2016.

External links

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