Anchor bottler
Anchor bottler is a term used by cola beverage manufacturers for their major bottlers around the world.
The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.
Notable anchor bottlers include:
- The Coca-Cola Refreshments subsidiary of The Coca-Cola Company, the company's anchor bottler for the North American market.
- Coca-Cola European Partners plc, spun out by The Coca-Cola Company in 1986[1] and now covering[2] Belgium, continental France, Great Britain, Germany, Spain, Portugal, Luxembourg, Monaco, the Netherlands, Norway and Sweden, as a result of a three-way combination completed on May 28, 2016, of the former Coca-Cola Enterprises, Inc., the Coca-Cola bottler covering Spain and Portugal and the Coca-Cola bottler in Germany.[3]
- Coca-Cola Hellenic Bottling Company ("CCHBC") formed from the de-merger of Coca-Cola Amatil's eastern European interests into Coca-Cola Beverages and that company's subsequent meger with the Hellenic Bottling Company, now covering[4] 28 countries in eastern Europe, Russia and Nigeria
- Coca-Cola Amatil covering[5] Australia, New Zealand, Fiji, Indonesia and Papua New Guinea;
- Coca-Cola Icecek ("CCI") covering Turkey; Middle Eastern (Iraq, Jordan, Syria and Pakistan) and Central Asian (Kazakhstan, Azerbaijan, Kyrgyzstan, Turkmenistan and Tajikistan) regions
- The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market.
- The bottling subsidiary of Dr Pepper Snapple, formerly the Dr Pepper/Seven Up Bottling Group, is the anchor bottler for most of the company's soda brands in the US.
References
- ↑ Financial Times "Coca-Cola has tended to keep its bottlers at arm’s length"
- ↑ Coca-Cola European Partners homepage
- ↑ Press release: "Coca-Cola European Partners plc combination completed"
- ↑ Coca-Cola Hellenic - geographic footprint Interactive Map
- ↑ About CCA - Country overview
External links
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