Arm & Hammer (brand)

This article is about the brand. For the symbol, see Arm and hammer (symbol). For the American industrialist, see Armand Hammer.
Arm & Hammer
Product type Baking Soda products
Owner Church & Dwight
Country United States
Introduced 1867 (1867)
Markets World
Website armandhammer.com

Arm & Hammer is a registered trademark of Church & Dwight, an American manufacturer of household products. The logo of this brand is a depiction of a muscular arm holding a hammer inside a red circle. Originally associated only with baking soda and washing soda, the company began to expand the brand to other products in the 1970s, using baking soda as a deodorizing ingredient, including toothpaste, laundry detergent, underarm deodorant, and cat litter. The Arm & Hammer brand is one of the longest-running and most recognized U.S. trademarks.

History

Arm and Hammer trade card from the 1870s, showing the logo

The Arm & Hammer logo dates back to the 1860s. James A. Church ran a spice business known as Vulcan Spice Mills. According to the company, the Arm and Hammer logo represents Vulcan, the Roman god of fire and metalworking.[1]

It is often claimed that the brand name originated with tycoon Armand Hammer; however, the Arm & Hammer brand was in use 31 years before Hammer was born. Hammer was so often asked about the Church & Dwight brand, however, that he attempted to buy the company. While unsuccessful, Hammer's Occidental Petroleum in 1986 acquired enough stock for him to join the Church & Dwight board of directors. Hammer remained one of the owners of Arm & Hammer until his death in 1990.[2]

Industrial-strength bicarbonate cleaning products are labeled under an Arm & Hammer subsidiary division ARMEX.

Gallery

See also

References

  1. ↑ History of Product Names & Trademarks: Arm & Hammer Baking Soda
  2. ↑ Did tycoon Armand Hammer have anything to do with Arm & Hammer baking soda?

External links

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