BTS Group

Public (Nasdaq Stockholm: BTS B)
Industry Professional Services
Founded 1986
Founder Henrik Ekelund
Headquarters Stockholm, Sweden
Number of locations
 31
Area served
 Worldwide
Services Strategy Execution
Business Acumen
Leadership Development
Assessment Centers
Sales Force Transformation
Innovation
Website Official website

BTS Group AB (BTS) is a global strategy implementation consulting firm founded in 1986. The company provides strategy alignment and execution consulting services and designs customized business simulations, digital technology, and assessments to develop business acumen, leadership, and sales capabilities.[1]

BTS has five practice areas - Strategy Execution, Business Acumen, Leadership Development, Sales Training and Assessments.[2] The company serves banking, biotech and pharmaceutical, consumer products, insurance, manufacturing, oil and gas, professional services, retail, technology, and telecommunications sectors.[3]

Headquartered in Stockholm, Sweden, the firm has over 500 employees across 31 global offices. The company's client base is spread across 53 countries and includes 60 of the U.S. Fortune 100 and over 30 of the Global Fortune 100.[4] BTS customers include companies such as Accenture, Aetna, Unilever, AT&T, Chevron, Coca-Cola, Ericsson, Google, GSK, Telstra, HSBC, Hewlett-Packard, Mondelez, Salesforce.com, Sodexo, Toyota, and others.[5]

BTS is a public company listed on the NASDAQ-OMX Stockholm trading under the symbol BTS B.[6]


Organizational History

BTS CEO and founder, Henrik Ekelund

BTS was founded in 1986 by Henrik Ekelund, current President and Chief Executive Officer, with the support of three investors from one of Scandinavia’s prominent strategic consulting firms. The firm focused on supporting clients’ efforts to implement strategy by focusing on the human capital part of the execution equation.[7]

In February 2005, BTS acquired Strategic Management Group, Inc. (SMG). The acquisition enabled the firm to create a broader base for future organic growth and deepen its expertise. In September 2006, BTS acquired The Real Learning Company (RLC) and Advantage Performance Group, Inc. (APG).[8] The acquisitions consolidated a highly fragmented market and expanded the company's existing sales and leadership programs. In July 2013, BTS acquired Wizer A/S to expand the firm's digital capabilities and compliment its existing portfolio.[9] In October 2014, BTS acquired Fenestra Inc., a global provider of premier technology-enhanced assessment and leadership development centers and solutions.[10] In March 2015, BTS acquired AVO Vision, a South African-based company focused on corporate learning and development as well as community-worksite education. The acquisition expanded the firm's global reach and expertise in the leadership development sphere as AVO Vision's core offerings focused on leadership, management, self-mastery, and sales execution skills.[11] In 2016, BTS Group acquired Cesim Italia Srl and Design Innovation Srl based in Milan, Italy to strengthen its Southern European position. [12]

In September 2015, BTS launched a new brand, logo, tagline ("Strategy made personal") and website, designed in partnership with UK-based Saffron Brand Consultants.[13]

Services

BTS supports executive management in the areas of strategy transformation, business and financial decision-making, key performance indicator alignment, merger integration, cross business-unit collaboration, innovation and customer understanding and relations.[14] Client engagement teams typically consist of a combination of industry experts, capability specialists and professionals with local market knowledge. The company helps organizations in the implementation of change and the improvement of profitability through the following practice areas:

Global Structure

BTS office locations and footprint as of 2014.

Awards, Honors & Publications

In 2013, BTS was acknowledged by Training Industry as one of the top 20 Leadership Development companies for the second year in a row.[15] The media publication also recognized BTS as one of the top 20 Sales Training Organizations and one of the top 20 Gamification Companies in 2014.[16] In 2015, Training Industry listed BTS as one of the top 20 Sales Training Organizations.[17]

BTS received a Silver 2013 Brandon Hall Group Excellence in Learning Award for their partnership with AT&T to create the AT&T Sales and Service Center Simulation.[18] BTS client Newell Rubbermaid was awarded Sales Training Program of the Year by Stevie Awards for their customized solution.[19]

Sponsorship

Since 2010, BTS USA has partnered with Rainforest Trust on sustainability campaigns to preserve threatened rainforests. In 2015, BTS sponsored the second round of the Rainforest Trust #SkiptoSave campaign supporting Rainforest Trust's 2020 Initiative designed to protect 20 million acres of rainforest by 2020.[20]

In partnership with the Sparkassesntiftung fur international Kooperation (Savings Banks Foundation for International Cooperation), BTS has created a business simulation program to teach business and financial acumen in developing nations.[21] As of June 2015, such programs had been held for more than 10,000 participants in 12 countries.

Management

Name Position
Henrik Ekelund President and Chief Executive Officer
Michael Grindfors Independent Chairman of the Board of Directors
Stefan Brown Chief Financial Officer
Stefan Hellberg Executive Vice President, Head of Sales and Human Resources
Jonas Akerman Chief Executive Officer and President BTS USA
Rommin Adl Executive Vice President, Head of Global Marketing[22]
Todd Ehrlich Executive Vice President, Head of Development Processes and Chief Operating Officer BTS USA
Philios Andreou Executive Vice President, Head of Southern Europe and Latin America
Dan Parisi Executive Vice President, Head of BTS USA Western Region[23]
Peter Mulford Executive Vice President, Head of the Strategic Alignment & Business Acumen Practice
Lou Schachter Executive Vice President, Global Head of the BTS Sales Practice[24]
Thomas Ahlerup Senior Vice President, Head of Corporate Communications and Investor Relations

References

  1. ↑ "BTS Group Ab-B Shares (BTSB:Stockholm)". Bloomberg Businessweek. Retrieved 2014-08-30.
  2. ↑ "BTS Group AB (BTSb.ST)". TS. Retrieved 2015-09-09.
  3. ↑ "BTS Group Ab-B Shares (BTSB:Stockholm)". Bloomberg Businessweek. Retrieved 2014-09-04.
  4. ↑ "BTS B, BTS GROUP B, (SE0000805426)". NASDAQ OMX (Nordic). Retrieved 2014-08-30.
  5. ↑ "BTS Group AB (BTSb.ST)". Reuters. Retrieved 2014-08-30.
  6. ↑ "NASDAQ OMX (Nordic)". NASDAQ. Retrieved 2014-08-19.
  7. ↑ "Hög tid att utse" (PDF). BTS Group.
  8. ↑ "BTS Group AB Has Completed the Acquisition of The Advantage Performance Group and The Real Learning Company". Financial Content.
  9. ↑ "BTS Group AB (BTSb.ST)". Reuters.
  10. ↑ "BTS Group AB acquires all the businesses of Fenestra, Inc.". GlobeNewswire News Room. Retrieved 2015-10-12.
  11. ↑ "BTS has Acquired a Leading South African Learning & Development Company". globenewswire.com. Retrieved 2015-03-26.
  12. ↑ "BTS buys two Italian companies". reuters.com. Retrieved 2016-07-06.
  13. ↑ "Strategy made personal". www.bts.com. Retrieved 2015-10-12.
  14. ↑ "BTS GROUP AB-B SHARES (BTSB:SS): Stock Quote & Company Profile". Bloomberg BusinessWeek. Retrieved 2014-08-19.
  15. ↑ "2013 Top 20 Leadership Training Companies". Training Industry.
  16. ↑ "2014 Top 20 Leadership Training Companies". Training Industry.
  17. ↑ "2015 Sales Training Companies Watch List". Training Industry.
  18. ↑ "Winners of the 2013 Brandon Hall Group Excellence in Learning Awards". Brandon Hall Group.
  19. ↑ "2011 Stevie Awards for Sales & Customer Service". Stevie Awards.
  20. ↑ "Consulting Firm Teams with Rainforest Trust to Save Tropical Forest". Rainforest Trust.
  21. ↑ "Annual Report 2009" (PDF). Finanzgruppe Sparkassenstiftung fur international Kooperation.
  22. ↑ "StrategyDriven Professional Podcast Episode 4 – Skills Mismatch: Business Acumen and Strategy Execution". StrategyDriven.
  23. ↑ "StrategyDriven Podcast Episode 46 – Your Leadership Off-Site is Wasting a Lot of People's Time". StrategyDriven.
  24. ↑ "StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap". StrategyDriven.

External links

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