Bath & Body Works

Bath and Body Works, LLC
Subsidiary
Industry Retail
Founded 1990 (1990)
New Albany, Ohio, U.S.
Founder Leslie Wexner
Headquarters Columbus, Ohio, U.S.
Number of locations
  • 1,665 company-owned stores
  • 6 franchised stores (January 2011)[1]
Key people
 Nick Coe, CEO
Products Bath and beauty products
Revenue US$ $2.285 billion (FY '06)
Parent L Brands
Website bathandbodyworks.com

Bath & Body Works, LLC is an American retail store mall brand under the L Brands (formerly Limited Brands) umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the United States, Canada and Chile.[2][3] It specializes in shower gels, lotions, fragrance mists, perfumes, candles, and home fragrances.

History

Bath & Body Works was founded in 1990 in New Albany, Ohio. The company's first store opened in a Cambridge, Massachusetts mall in September 1990.[4] In 1997, a secondary brand called Bath & Body Works at Home was launched.[5] The division has since been renamed White Barn Candle Company.

The company launched both a seasonal catalog and a website in 2006. In November 2006, Bath & Body Works launched its first television commercial advertisement.[6] Net sales as of January 28, 2006 were $2.3 billion, significantly higher than all other L Brands companies other than Victoria's Secret.

In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.[7][8]

Bath & Body Works operates more than 1,600 stores.[9] In October 2010, it opened its first stores outside of North America in Kuwait, by the franchise giant M.H. Alshaya.

Products

Bath and Body Works has some of the most, albeit heavily scented, bath and beauty products in the United States. The retail store has products ranging from candles to hand soaps to body lotions. The products are a part of one of the brand's main segments, body care, hand soaps and sanitizers and home fragrance.

Body Care

Bath & Body Works store in Vaughan Mills

The body care segment has multiple collections within it. These collections include, Signature collection, Retired fragrances, True Blue Spa, C.O. Bigelow, Aromatherapy and Travel Body Care. The Signature collection includes, shower gels, body lotions, body creams, fragrance mists and body scrubs. Items include fragrances for both men and women. This collection includes the fragrance, Japanese Cherry Blossom, Bath and Body Works number 1 seller. It also includes, A Thousand Wishes. This fragrance won a consumer's choice award in 2015. The body lotion and other products are infused with shea butter and other nutrients, such as vitamin E to ensure high performance. Retired fragrances are fragrances that were once apart of the signature collection that are now discontinued in stores.

Bath and Body Work, Signature Collection, Warm Vanilla Sugar shower gel and lotion

The True Blue Spa collections includes products with a more luxury, therapeutic purpose. Examples of these products include, a cracked heel treatment and paraffin hand lotion.

C.O. Bigelow has products for both men and women. Majority of these products also provide a luxury feel. Products include, shave foam and cream, mentha body (body buffer, body wash, body lotion, bar soap and lip care), C.O. Bigelow lemon and C.O. Bigelow Barber.

The Aromatherapy collection has body care items such as body lotions, shower gels, massage oils and body mists. The fragrances included in this collection are used to enhance psychological well-being. This collection has aromatherapy fragrances for stress which include, eucalyptus spearmint, eucalyptus tea and eucalyptus basil. The sleep fragrances include, lavender vanilla and lavender chamomile. Energy fragrances are orange ginger and lemon zest. The sensual fragrances are jasmine vanilla and black currant vanilla.

The Travel Body Care items are 3 ounce bottles of body lotion, shower gel, fine fragrance mists, and newly added to the collection, body creams. The fragrances are limited but include most of the full size signature collection fragrances. True Blue Spa and Aromatherapy collection also have limited products in the Travel Body Care collection.

Hand Soap and Sanitizer

The Hand Soap and Sanitizer segment includes deep cleansing hand soap, which has a formula to clean and exfoliate hands. It contains Aloe and Vitamin E to leave hands feeling soft. Gentle foaming hand soaps start as a foam that creates a rich, creamy lather to gently wash away dirt and germs. Gentle foaming also contains Aloe and Vitamin E. There is a luxury line in the segment, called limoncello hand soap and lotion. This product contains olive oil extract to help nourish and soften skin. The hand sanitizers, called PocketBac, kill 99.9% of germs and contain Aloe and Vitamin E.

Bath and Body Works, gentle foaming and deep cleansing hand soap

Home Fragrance

The Home Fragrance collection includes candles in three sizes, 3-wick, single wick and mini. The segment also includes, wallflower plug- ins, room sprays and car scentportables. All of these products come in a large variety of fragrances, some of which are found during every season and some seasonal .[10]

References

Inside of Bath and Body Works
  1. ↑ Brands 2010 Annual Report
  2. ↑ http://tocador.cl/2015/09/bath-body-works-abre-su-primera-tienda-en-chile/
  3. ↑ "Bath & Body Works at Everything2.com". Everything2.com. 2006-03-23. Retrieved 2011-10-10.
  4. ↑ Tiffany Yannetta (December 3, 2014). "How Bath & Body Works Became America's Biggest Mall Beauty Brand". Racked.
  5. ↑ "Bath & Body Works: 'The McDonald's of Toiletries'". BusinessWeek. 4 August 1997. Archived from the original on 27 May 2013. Retrieved 3 November 2013.
  6. ↑ Elleview.com. Elleview.com. Retrieved on 2013-07-26.
  7. ↑ The Canadian Press. "Bath & Body Works takes plunge into Canada". CBC.ca. July 10, 2008. Retrieved August 20, 2008.
  8. ↑ Mah, Bill. "Body Shop aims to boost its green cred" Archived May 19, 2015, at the Wayback Machine., The Edmonton Journal. August 8, 2008. Retrieved August 20, 2008.
  9. ↑ "Bath and Body Works Franchise Information". Home-business-expo.com. Retrieved 2011-10-10.
  10. ↑ "Bath & Body Works: Body Care, Home Fragrance, Beauty, Great Gifts & more!". www.bathandbodyworks.com. Retrieved 2016-04-13.

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