Be (Common album)

Be
Studio album by Common
Released May 24, 2005
Recorded 2004–05
Studio
Genre
Length 42:33
Label
Producer
Common chronology
Electric Circus
(2002)		 Be
(2005)		 Finding Forever
(2007)
Singles from Be
  1. "The Food"
    Released: October 8, 2004
  2. "The Corner"
    Released: March 1, 2005
  3. "Go!"
    Released: June 14, 2005
  4. "Testify"
    Released: September 27, 2005
  5. "Faithful"
    Released: October 8, 2005

Be is the sixth studio album by American rapper Common, released May 24, 2005 on GOOD Music and Geffen Records. Primarily produced by hip hop artist Kanye West, the album debuted at number 2 on the Billboard 200 album chart with 185,000 copies sold in its first week.[1] It is Common's second album to sell over 500,000 copies (over 800,000 copies sold) and was certified Gold by the RIAA. Be was also a critical success, receiving acclaim and accolades from several critics and music publications. The album received a perfect "XXL" rating from hip hop publication XXL.[2]

Conception

Background

Be was touted as Common's comeback album after the commercially disastrous Electric Circus. His previous album lacked promotion following MCA Records's absorption under Geffen. His new alliance with Kanye West helped to spark public interest in the project, as the album was produced by West and released by his own label GOOD Music. "I met Kanye in '96…" he said. "He was still in high school. He used to come around No I.D.'s house, a guy that used to produce for me. The thing I noticed about Kanye was that he could really rap! He had some kind of hunger that I hadn't really seen before."[3]

"He's today's Marvin Gaye of rap," West enthused on a DVD accompanying a deluxe edition of Be. "Buy the album. If you in a situation where you can barely buy groceries, burn the album."

The results show that Common was clearly aware, and perhaps agreeing, with the negative criticisms about Electric Circus. In comparison to that album, Be is lean, immediate, and commanding, yet also restrained in its musical ambitions. Many believe it to be his safest album, although Brooklyn native rapper Israel The ILLa Real has stated that Be has influenced him in making his first album "I Fell In Love With H.E.R." Of the reaction to the album, the rapper said: "I don't think Electric Circus was as focused. Though I'd done some progressive hip-hop, people know me as the b-boy. When I showed them something different, a different style of b-boy, there were like, "Hold up. You can be Afrocentric, but what's this rock shit that you're doing?"[4] Many of the beats created by West, and which Common rejected for the project, later appeared on West's studio album Late Registration.

Title

In an interview with AllHipHop, Common denied that the album title stood for "Before Erykah."[5] Common explained the concept and the album title in a 2005 interview for SixShot.com:

“ I named it Be to be who you are, man, and be able to be in the moment and not try too hard. Be is another way of saying just do without trying hard, like I said, natural and be true to the core of who you are; and this album, I wanted to just be and not just go and exist as just an artist, not worried about the past.[6] ”

Singles

"The Corner"

Common gave his reasons for featuring controversial spoken word recording artists, The Last Poets, on the album's first official single, "The Corner": "They gifted at writing. They voices is incredible. They took my song to a higher level. And that's what hip-hop was about to me. It would have a message. It would take you to the next place. It was fresh as people say -- something new. They brought newness to what "The Corner" was and they also brought some nostalgia, too. Just them being from the '70s and being used in hip-hop and their spirit brought something pure to it. They gave me a better understanding of the corner after that. I knew those who had been listening to hip-hop would know who the Last Poets were and if they didn't they would feel it in their souls sooner or later. And I also felt good about introducing some of the youth to the Last Poets."[4]

"Go!"
"Go!" excerpt
From the album Be
Problems playing this file? See media help.

"Go" was the album's second, and highest charting single. The song featured Kanye West and John Mayer, however all the verses are performed by Common. The video for the song included shots of Common surrounded by numerous models.

"Testify"

The album's third single, "Testify" received a type of promotional video known as a "mini-movie"; a term coined by Michael Jackson to describe a music video with a complex plot and a suitably long running time, often with intermissions between the song's parts. The video featured acting parts from Taraji P. Henson, Bill Duke, Steve Harris and Wood Harris, and received notable spins on specialist channels such as MTV2. The song samples "Innocent Til Proven Guilty" by Honey Cone.

Critical reception

Professional ratings
Aggregate scores
SourceRating
Metacritic83/100[7]
Review scores
SourceRating
AllMusic[8]
Blender[9]
Entertainment WeeklyA−[10]
The Guardian[11]
NME8/10[12]
Pitchfork8.6/10[13]
Q[14]
Rolling Stone[15]
SpinA−[16]
Vibe4.5/5[17]

Be received widespread acclaim from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 83, based on 26 reviews.[7] Andy Kellman of AllMusic said, "Be isn't likely to be referred to by anyone as groundbreaking, but it's one of Common's best, and it's also one of the most tightly constructed albums of any form within recent memory."[8] Andy Greenwald of Blender said, "Be picks up where West's The College Dropout left off."[9] Raymond Fiore of Entertainment Weekly said, "Be's leanness signals awesome growth even without pushing sonic boundaries."[10] Dorian Lynskey of The Guardian said, "Though not quite 2005's best hip-hop album - Kanye West retains that honour for himself - Be is a lean and vibrant masterclass in hip-hop fundamentals."[11] NME said, "Gives hope to a hip-hop stuck in a mire of mediocrity."[12]

Ryan Dombal of Pitchfork said, "The lack of instant-gratification couplets may disappoint at first, but each verse's rewarding intricacies become more evident with multiple listens."[13] Q said, "Common's best album so far, one that proves hip hop can be both smart and mainstream."[14] Nathan Brackett of Rolling Stone said, "West is the producer Common has been waiting for all of his career: He makes Common both catchier and edgier at the same time."[15] Will Hermes of Spin said, "Even when the music flags, Common's remarkably hungry raps push it along."[16] XXL said, "While label support and the times heavily influence whether great music can be crowned a classic, if nothing else Common has created a flawless album. By giving us himself completely and speaking to and for us as complete people, he's birthed the total package. Common has raised the bar. Hopefully, a year from now we'll look back and see that MCs have been rhyming like Common since.[18]

Andrew Simon of Vibe wrote that the album "gets to the root of human experience—all the while staying beautifully soulful and funky."[17] The New York Times' Kelefa Sanneh felt that Be was "certainly a triumph, but if it isn't quite the all-time classic Common was hoping for, that's because it sounds a bit too straightforward."[19] Chadwicked of Tiny Mix Tapes said, "Regardless of the modernist leanings of Kanye's techniques, the album retains an organic feel that rivals Com's hemp beanie and Erykah Badu's incense."[20] Assigning the album a three-star honorable mention rating, Robert Christgau of The Village Voice wrote that "few of the best moments belong to the main attraction, who's not as wise as they tell him he is."[21]

Common's lyrics on Be earned him the Lyricist of the Year award at the 2006 BET Hip Hop Awards. In 2012 Complex called the album one of the classics of the last decade.[22] The album was also included in the book 1001 Albums You Must Hear Before You Die.[23]

Accolades

The information regarding accolades attributed to Be is adapted from Acclaimed Music.[24]

Publication Country Accolade Year Rank
Aftenposten Norway Albums of the Year 2005 18
AllMusic USA Albums of the Year 2005 *
Amazon.com USA Albums of the Year 2005 37
Associated Press USA Albums of the Year 2005 7
B92 Serbia Albums of the Year 2005 7
Billboard USA Albums of the Year 2005 5
Dagbladet Norway Albums of the Year 2005 13
Dagsavisen Norway Albums of the Year 2005 18
E! Online USA Albums of the Year 2005 17
Expressen Sweden Albums of the Year 2005 17
Go-Mag Spain Albums of the Year 2005 17
H Magazine Spain Albums of the Year 2005 *
Harp USA Albums of the Year 2005 33
Hip Hop Connection UK The 100 Greatest Rap Albums 1995–2005 2005 69
Iguana Spain Albums of the Year 2005 3
Laut Germany Albums of the Year 2005 42
Monitor Croatia Albums of the Year 2005 34
Musik-Express/Sounds Germany Albums of the Year 2005 36
Musikbyrån Sweden Albums of the Year 2005 12
Natt & Dagg Norway Albums of the Year 2005 14
OOR Netherlands Albums of the Year 2005 12
People USA Albums of the Year 2005 *
Piccadilly Records UK Albums of the Year 2005 4
PopMatters USA Albums of the Year 2005 12
Prefix Magazine USA Albums of the Year 2005 19
Pure Pop Mexico Albums of the Year 2005 5
Q USA Albums of the Year 2005 42
Rock de Lux Spain Albums of the Year 2005 9
Rolling Stone USA Albums of the Year 2005 21
Spex Germany Albums of the Year 2005 12
Spin USA Albums of the Year 2005 17
The Observer UK Albums of the Year 2005 25
The Village Voice USA Albums of the Year 2005 15
URB USA Albums of the Year 2005 *
Vibe USA Albums of the Year 2005 *
WOXY.com USA Albums of the Year 2005 58
Zundfunk Germany Albums of the Year 2005 22

Grammy nominations

Be was nominated for four 2006 Grammy Awards:

Track listing

No. TitleWriter(s)Producer(s) Length
1. "Be (Intro)"  
West 2:24
2. "The Corner" (featuring The Last Poets)
West 3:45
3. "Go!"  
West 3:44
4. "Faithful"  
West 3:33
5. "Testify"  
West 2:36
6. "Love Is..."  
J Dilla 4:10
7. "Chi-City"  
West 3:27
8. "The Food (Live)"  
West 3:36
9. "Real People"  
  • Lynn
  • West
  • Frazier
West 2:48
10. "They Say" (featuring Kanye West and John Legend)
West 3:57
11. "It's Your World (Part 1 & 2)" (featuring The Kids)
 8:33
Total length:
 42:33

Notes

Sample credits

Personnel

Credits for Be adapted from AllMusic.[25]

  • A-Trak – main personnel, scratching, turntables
  • Jason Agel – assistant engineer
  • Num Amun-Tehu – main personnel, percussion
  • Thom Bell – composer
  • Bilal – guest artist, main personnel, vocals (background)
  • Cass Bird – cover photo
  • Angelo Bond – composer
  • Dave Chappelle – introduction
  • Common – executive producer, main personnel, primary artist, rap
  • Sam Cooke – composer
  • Eddie Cornelius – composer
  • Tom Coyne – mastering
  • Darren "ROCK" Darnell – engineer
  • Anderw Dawson – engineer, mixing
  • Dilla – audio production
  • DJ Dummy – main personnel, scratching, turntables
  • Don-C – A&R
  • Taylor Dow – assistant engineer
  • Derrick Dudley – executive producer
  • Luna E – main personnel, vocals (background)
  • Olivia Fischa – make-up
  • Francis Forde – assistant engineer
  • Anna Gordy Gaye – composer
  • Marvin Gaye – composer
  • Umar Bin Hassan – composer
  • Dawn Haynes – wardrobe
  • Frank Hendler – mixing assistant
  • Derrick Hodge – bass (acoustic), double bass, main personnel
  • Charles Hunt – engineer

  • General Johnson – composer
  • Jahaun Johnson – A&R
  • Kids – performer, primary artist
  • Anthony Kilhoffer – engineer
  • Christian Lantry – photography
  • The Last Poets – guest artist, main personnel, primary artist, spoken word
  • John Legend – composer, guest artist, main personnel, primary artist, vocals (background)
  • Lonnie Lynn – composer, main personnel, poetry, vocals (background)
  • Mister Lonnie & The Kids Lynn – vocals (background)
  • Manny Marroquin – mixing
  • Hulis Mavruk – art direction
  • John Mayer – guest artist, main personnel, vocals (background)
  • Rick McRae – assistant engineer
  • John Monopoly – A&R
  • James Nyx Jr. – composer
  • Bob Power – mixing
  • James Poyser – audio production, instrumentation, keyboards, main personnel, strings, various instruments
  • Eugene Record – composer
  • Karriem Riggins – composer, drums, percussion, producer
  • Jared Robbins – mixing assistant
  • Elgie Stover – composer
  • Steve Tolle – assistant engineer
  • Kanye West – audio production, composer, executive producer, guest artist, keyboards, main personnel, primary artist, producer, vocals (background)
  • Jared Zastrow – engineer

Charts

Chart (2005) Peak
position
Canadian Albums Chart[26] 10
US Billboard 200[27] 2
US Billboard Top R&B/Hip-Hop Albums[28] 1
US Billboard Top Rap Albums[29] 1

Singles

Year Single Chart Position
2005 "Go!" Hot R&B/Hip-Hop Songs[30] 31
Hot Rap Songs[31] 21
Billboard Hot 100[32] 79
"Testify" Hot R&B/Hip-Hop Songs[30] 44
"The Corner" Hot R&B/Hip-Hop Songs[30] 42

Unused Tracks

References

  1. ↑ "Common Scores First No. 1 On Billboard 200 | Billboard". Billboard. Retrieved December 10, 2014.
  2. ↑ XXL (December 2007). "Retrospective: XXL Albums". XXL.
  3. ↑ "MOBO Awards tenth anniversary brochure, 2006".
  4. 1 2 "Resurrection: Common Walks". PopMatters. Retrieved January 30, 2016.
  5. ↑ Hamilton, Tiffany. "AllHipHop Feature – Common: Invocation". Archived from the original on April 5, 2007. Retrieved April 28, 2007.
  6. ↑ "Common Interview at SixShot.com". Archived from the original on September 28, 2007. Retrieved April 28, 2007.
  7. 1 2 "Reviews for Be by Common". Metacritic. Retrieved December 10, 2014.
  8. 1 2 Kellman, Andy. "Be – Common". AllMusic. Retrieved December 10, 2014.
  9. 1 2 Greenwald, Andy (June 2005). "Common: Be". Blender (37): 113. Archived from the original on September 30, 2007. Retrieved December 10, 2014.
  10. 1 2 Fiore, Raymond (May 23, 2005). "Be". Entertainment Weekly: 136. Retrieved January 19, 2013.
  11. 1 2 Lynskey, Dorian (December 9, 2005). "Common, Be". The Guardian. Retrieved December 10, 2014.
  12. 1 2 "Common: Be". NME: 64. June 18, 2005.
  13. 1 2 Dombal, Ryan (May 31, 2005). "Common: Be". Pitchfork. Retrieved December 10, 2014.
  14. 1 2 "Common: Be". Q (228): 114. July 2005.
  15. 1 2 Brackett, Nathan (June 2, 2005). "Be". Rolling Stone. Retrieved December 10, 2014.
  16. 1 2 Hermes, Will (June 2005). "Common: Be". Spin. 21 (6): 102–03. Retrieved December 31, 2015.
  17. 1 2 Simon, Andrew (June 2005). "Common: Be". Vibe. 13 (7): 155–56. Retrieved December 31, 2015.
  18. ↑ "Common: Be". XXL. June 2005. Retrieved December 10, 2014.
  19. ↑ Sanneh, Kelefa (May 25, 2005). "Just What Do Fans Want? A Rapper Ponders His Answer". The New York Times. Retrieved December 10, 2014.
  20. ↑ Chadwicked. "Common – Be". Tiny Mix Tapes. Retrieved January 19, 2013.
  21. ↑ Christgau, Robert. "Common: Be". RobertChristgau.com. Retrieved December 10, 2014.
  22. ↑ "Common, Be (2005) — 25 Rap Albums From the Past Decade That Deserve Classic Status". Complex. Retrieved December 11, 2012.
  23. ↑ Robert Dimery; Michael Lydon (2010-03-23). 1001 Albums You Must Hear Before You Die: Revised and Updated Edition. Universe. ISBN 0-7893-2074-6.
  24. ↑ "Be at AcclaimedMusic.net". Retrieved April 27, 2007.
  25. ↑ Be (Media notes). AllMusic.
  26. ↑ "Common – Chart history". Billboard. Retrieved January 30, 2016.
  27. ↑ "Common – Chart history". Billboard. Retrieved January 30, 2016.
  28. ↑ "Common – Chart history". Billboard. Retrieved January 30, 2016.
  29. ↑ "Common – Chart history". Billboard. Retrieved January 30, 2016.
  30. 1 2 3 "Common – Chart history". Billboard. Retrieved January 30, 2016.
  31. ↑ "Common – Chart history". Billboard. Retrieved January 30, 2016.
  32. ↑ "Common – Chart history". Billboard. Retrieved January 30, 2016.

External links

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