Bombo Radyo Philippines

Bombo Radyo Philippines
Basta Radyo... BOMBO!
Private (PSE: BRP)
Industry Radio Network
Founded July 6, 1966 (50 years ago)
Founder Don Marcelino Florete Sr.
Headquarters Iloilo, Philippines
Makati City, Philippines
Key people
 Margaret Ruth C. Florete (President and CEO)
Rogelio M. Florete, Jr. (EVP)
Revenue unknown
unknown
Owner Consolidated Broadcasting System, Inc. (CBS)
Newsounds Broadcasting Network, Inc. (NBN)
People's Broadcasting Service, Inc. (PBS)
Parent Florete Group of Companies
Website Official Website

Bombo Radyo Philippines is one of the largest radio networks in the Philippines spanning across 21 major provinces. It is a conglomeration of three smaller radio networks: Newsounds Broadcasting Network, Inc. (NBN), Mindanao licensee; Consolidated Broadcasting System, Inc. (CBS), Visayas licensee; and People's Broadcasting Service, Inc. (PBS), Luzon licensee. It is composed of 21 Bombo Radyo stations and 16 Star FM stations across the Philippines. Bombo Radyo is owned and managed by the Florete Group of Companies which also manages banking and pawnshop operations.

Bombo Radyo Philippines AM division, although not yet having a station in the capital city of Manila (but maintaining a Newscenter In Makati), is by far consistently strong in ratings particularly in the Visayas and Mindanao regions.

The Bombo Radyo brand has been closely associated with fearless commentaries and controversial exposes against prominent and powerful Filipino politicians, thus making it popular among the masses.[1]

As Bombo, the Spanish language name for a drum, serves as the name of the station, it is no surprise that a bass drum serves as the network logo.

History

Its flagship station, Bombo Radyo Iloilo, based in Iloilo City was founded in July 6, 1966, from the start, the station's studios are located inside the Florete Building in Mapa Street, until it was relocated in the Bombo Radyo Broadcast Center alongside Luna Street in Lapaz District, the station has been enjoying the prestige honor of consistently being the number one radio station since its inception during the 1970s.

DYFM is then part of the Northern Broadcasting Corporation. Don Marcelino, the grand old man of Bombo Radyo was accepted a joint venture agreement between him and former Ilocos Sur governor Arthur Villanueva, enabling the station to begin its broadcasts.

From humble beginnings and starting with small amount of employees, until the Florete Group acquired the operations of NBC with 10 stations and 2 affiliates in the whole archipelago. It also entered an management alliance together with CBS, NBN and PBS.

In 1976, Dr. Rogelio Florete, through the advice of his mother Doña Salome Florete, has started to helmed the day-by-day operations of Bombo Radyo. In the same year, the network launched DYRF 99.5 FM (now known as Star FM Iloilo). From then on, the network continue to grow until they acquired DWXB 102.7 FM from Universal Broadcasting Network in 1987 and became 102.7 WSM The Gentle Wind (now known as Star FM Manila).

Bombo Radyo stations

Branding Call-Sign Frequency Power (kW) Location
Bombo Radyo Baguio DZWX-AM 1035 kHz 10 kW Baguio
Bombo Radyo Laoag DZVR-AM 711 kHz 5 kW Laoag
Bombo Radyo Vigan DZVV-AM 603 kHz 5 kW Vigan
Bombo Radyo La Union DZSO-AM 720 kHz 5 kW San Fernando, La Union
Bombo Radyo Dagupan DZWN-AM 1125 kHz 10 kW Dagupan
Bombo Radyo Tuguegarao DZGR-AM 891 kHz 10 kW Tuguegarao
Bombo Radyo Cauayan DZNC-AM 801 kHz 10 kW Cauayan
Bombo Radyo Daet** DZVX-AM 1269 kHz 5 kW Daet, Camarines Norte
Bombo Radyo Naga DZNG-AM 1044 kHz 10 kW Naga
Bombo Radyo Legaspi DZLG-AM 927 kHz 5 kW Legaspi
Bombo Radyo Iloilo* DYFM-AM 837 kHz 10 kW Iloilo
Bombo Radyo Bacolod DYWB-AM 630 kHz 10 kW Bacolod
Bombo Radyo Kalibo DYIN-AM 1107 kHz 5 kW Kalibo, Aklan
Bombo Radyo Roxas DYOW-AM 900 kHz 5 kW Roxas
Bombo Radyo Cebu DYMF-AM 963 kHz 10 kW Cebu
Bombo Radyo Tacloban DYTX-FM 95.1 MHz 10 kW Tacloban
Bombo Radyo Butuan DXBR-AM 981 kHz 10 kW Butuan
Bombo Radyo Davao DXMF-AM 576 kHz 10 kW Davao
Bombo Radyo General Santos DXES-AM 801 kHz 5 kW General Santos
Bombo Radyo Koronadal DXMC-AM 1026 kHz 5 kW Koronadal
Bombo Radyo Cagayan de Oro DXIF-AM 765 kHz 10 kW Cagayan de Oro

Star FM

Bombo Radyo's FM network group, popularly known as Star FM, is equally as strong as its sister AM network group. Its flagship station based in Manila, even with the existence of a substantial number of FM stations operating and stiff competition from both ABS-CBN's, TV5's and GMA Network's own networks as well as from large radio networks (MBC's Love Radio and Yes FM, and RMN's iFM), is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Prior to 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed in April 1994 when the network officially re-branded all 15 FM stations to carry the brand name Star FM and now share the same vision and objective. The re-branding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections or when severe weather (such as typhoons) or disasters strike an affected area.[2]

Star FM stations

Branding Call-Sign Frequency Power (kW) Location
102.7 Star FM Manila DWSM-FM 102.7 MHz 25 kW Metro Manila
89.5 Star FM Baguio DWIM-FM 89.5 MHz 10 kW Baguio
100.7 Star FM Dagupan DWHY-FM 100.7 MHz 10 kW Dagupan
93.3 Star FM Tuguegarao* DWIC-FM 93.3 MHz 10 kW Tuguegarao
96.1 Star FM Cauayan* DWIT-FM 96.1 MHz 10 kW Cauayan
103.7 Star FM Roxas DYRX-FM 103.7 MHz 5 kW Roxas
99.5 Star FM Iloilo DYRF-FM 99.5 MHz 10 kW Iloilo
95.9 Star FM Bacolod DYIF-FM 95.9 MHz 10 kW Bacolod
95.5 Star FM Cebu DYMX-FM 95.5 MHz 25 kW Cebu
93.9 Star FM Zamboanga DXCB-FM 93.9 MHz 10 kW Zamboanga
93.3 Star FM Dipolog DXFB-FM 93.3 MHz 5 kW Dipolog
90.3 Star FM Cagayan De Oro* DXEQ-FM 90.3 MHz 10 kW Cagayan De Oro
96.3 Star FM Davao DXFX-FM 96.3 MHz 10 kW Davao
100.7 Star FM General Santos* DXEF-FM 100.7 MHz 10 kW General Santos
91.1 Star FM Koronadal* DXFC-FM 91.1 MHz 5 kW Koronadal
93.7 Star FM Cotabato** DXFD-FM 93.7 MHz 5 kW Cotabato

References

  1. ↑ List of Bombo Radyo AM Station retrieved via http://www.bomboradyo.com 04-15-2009
  2. ↑ List of STAR FM Stations Retrieved via http://www.bomboradyo.com 04-15-2009

External links

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