DWLS

For the Chicago based FM station, see WLS-FM.
DWLS (Barangay LS 97.1)

Isang Bansa, Isang Barangay!
City Quezon City, Philippines
Broadcast area Mega Manila, surrounding areas
Worldwide (online)
Branding Barangay LS 97.1
Slogan Tugstugan Na!
Isang Bansa, Isang Barangay!
Nationwide Na! (Used for Nationwide Programming)
Frequency 97.1 MHz
First air date 1955 (on AM)
1976 (on FM)
Format Hot AC, OPM, Informal Settler Music
Power 30,000 watts
ERP 66,000 watts
Class C, D, E
Callsign meaning Loreto Stewart
Former callsigns DZXX (1955-1972)
Former frequencies 890 kHz (1955-1972)
Owner Radio GMA
Sister stations GMA Super Radyo DZBB 594
Website www.gmanetwork.com/radio/dwls

DWLS (branding as Barangay LS 97.1 FM) is a commercial radio station which broadcasts an OPM, Barangay and ISM (Informal Settler Music), and Hot AC format based in Diliman Quezon City. Since February 2014, it serves as the flagship FM station of RGMA, a subsidiary of GMA Network Inc. in the Philippines under the Barangay FM brand. [1] The station's studio is located at the GMA Network Center, EDSA corner Timog Avenue, Diliman, Quezon City, and its transmitter is located at Barangay Culiat, Tandang Sora, Quezon City, Philippines.

History

DZXX (1955–1972)

It first aired in 1955, when "Uncle Bob" Stewart opened the DZXX-AM 890 kHz station, the first pop music station in the country on AM format.

97.1 WLS-FM/The Giant 97.1 WLS-FM (October 1976–1992)

In October 7, 1976 a month and a day after 99.5 RT (now 99.5 Play FM) was launched, GMA launched DWLS-FM on 97.1 as a jazz-formatted station. It lasted until February 28, 1986, a few days after the EDSA Revolution when The Giant 97.1 WLS-FM was born and CHR format is introduced.

Campus Radio 97.1 (1992–2007)

When GMA was renamed as the "Rainbow Satellite Network" in the early 1992, the station was reformatted on April 30, 1992 as Campus Radio 97.1 WLS-FM. This was to target teens & early adults. Its notable programs were the longest-running program on the station, the legendary "Top 20 at 12": where the top 20 songs of the day were counted down in the mold of BBC Radio 1's The Official Chart Show at noontime, and "Campus Aircheck", an institution of sorts for aspiring DJs to get hired by Campus Radio, touted as "the first school on the air".

Barangay LS (2008-present)

Barangay LS Logo (2009-2011)

Last January 16, 2008 at around 6 pm, the station launched its new tagline, Ayos!, which is also the tagline for RGMA's provincial Campus Radio stations. That same day, almost all of the station's current jocks who were also from the former Campus Radio format, and after years of loyal service to the GMA Network, were summarily dismissed by Mike Enriquez and replaced unceremoniously by jocks from RGMA provincial radio stations as well as jocks from other masa stations. Choosing to ignore the veteran staff's improving ratings, Enriquez deemed them unfit to take the format to number one overall in the masa ratings game.

Barangay LS Logo (2011-2014)

On January 17, 2011, facing competition with the latest masa stations, the new tagline "Tugstugan Na!" was launched and the station adapted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.

On February 17, 2014, Barangay LS 97.1 was rebranded with reformatted programs, new jingle, a new logo & a new slogan called "Isang Bansa, Isang Barangay". Also, 14 provincial FM radio stations owned by Radio GMA formerly named as Campus Radio (including 99.5 RT for Cebu, 103.5 Wow FM for Davao and Super Radyo DYRU 92.9 for Kalibo. Radio GMA 14 provincial FM radio stations finally adopted the Barangay FM branding (and DYRU was added its music format to its station aside from news & public affairs format to pave way for station's reformat; along with other FM stations). The network rebranding was made to compete with its rival FM radio network My Only Radio, owned by the network's competitor ABS-CBN, following the relaunch of DWRR-FM as MOR's flagship station seven months earlier (July 8, 2013). Following the relaunch, a TV commercial of Barangay FM featuring Alden Richards, Pauleen Luna and Ryzza Mae Dizon was launched on March 24, 2014.[2]

DJ's

RGMA Stations in the Philippines

Further information: RGMA radio stations

See also

References

  1. ↑ "Official 'About' page for GMA Network". GMA Network. Archived from the original on August 16, 2008. Retrieved 2008-08-16. GMA-7 cruises the airwaves through dzBB-AM and dwLS-FM in Manila and in 22 other radio stations throughout the country. In 2007, the company has reformatted its flagship station DWLS-FM as "Barangay LS Forever!"
  2. ↑ Crispina Martinez-Belen (March 24, 2014). "Barangay LS: One Country, One Barangay, One Sound". Manila Bulletin. Retrieved March 24, 2014.

External links

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