Bull's-Eye Barbecue Sauce

"Bull's-Eye (disambiguation)" redirects here. It is not to be confused with Bull's Eye (disambiguation), Bulls-eye, or Bullseye (target).

Bull's-Eye Barbecue Sauce is a popular barbecue sauce created and distributed by Kraft Foods in the United States and Canada,[1] though the subsidiary company RIDG's Finer Foods is used to shield it as an outright Kraft brand on the label, as the company also markets a barbecue sauce line under the Kraft brand. In Canada, it is also the official BBQ sauce of the Calgary Stampede.

History

Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.[2]

Flavors

These are the current list of flavors use for the logo of Bull's-Eye Barbecue Sauce (25 Years of BBQ Experience):

Regional

Traditional

Variants

Burger King

Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[4] and Rodeo Cheeseburger.[5] Replaced in 2007 with Sweet Baby Ray's brand sauce.

References

  1. "Barbecue Sauces, Mustards and Steak Sauces". Kraft Foods. Retrieved 2007-08-28.
  2. "Bolder Man is Bull's-Eye for Kraft". Marketing Magazine. 2009-06-01. Retrieved 2009-07-25.
  3. 1 2 3 4 "Bull's-Eye Barbecue Sauce Introduces New Flavors". theBarbequeReport.com. 2006-06-20. Retrieved 2007-08-28.
  4. "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu". Market Wire. 2000-08-28. Retrieved 2007-08-28.
  5. "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN". Press-Telegram (Long Beach, CA). 1999-02-05. Retrieved 2007-08-28.

External links



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