Chooks Fresh & Tasty

Chooks Fresh & Tasty
Franchise system
Industry Fast food
Founded 1991 (1991) South-west Western Australia
Founder Steve Hansen
Defunct 2010 (2010)
Headquarters Stirling, Australia
Number of locations
 34
Area served
 Western Australia, Queensland, Tasmania
Key people
 Steve Hansen
Products Chicken
Owner Quick Service Restaurant Holdings

Chooks Fresh & Tasty was a Western Australian fast food chain that specialized in barbecued and fried chicken.

History

Chooks was originally a well known regional fast food brand named River Rooster. Operations began in Busselton and Margaret River in 1991. River Rooster stores were generally in areas that lacked popular fast food chains – namely Chicken Treat, Red Rooster or KFC.[1]

Around 2003, the River Rooster name was dropped. The company felt they were not generating new transactions due to the similarity in brands with other outlets. The company started a competition where customers could submit new names to them for consideration, after which the current Chooks Fresh & Tasty name was adopted.[1][2]

In October 2010, Chooks Fresh & Tasty was acquired by Quick Service Restaurant Holdings, which planned to rebrand the locations as Chicken Treat.[3][4]

See also

References

  1. 1 2 "Chooks". Archived from the original on 4 September 2007. Retrieved 2007-09-17.
  2. ↑ Franchise Council of Australia Board of Directors (accessed 2007-09-17)
  3. ↑ Chooks Fresh & Tasty acquired by Red Rooster franchisor (accessed 2011-07-07)
  4. ↑ QSRH buys Chooks Fresh & Tasty (accessed 2011-07-07)
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