Ciimo
 | |
| Product type | Automotive sub-marque |
|---|---|
| Owner | Dongfeng Honda |
| Country | China |
| Introduced | April 2012 |
| Discontinued | April 2015 |
| Markets | China |
| Ciimo | |||||||||||
| Simplified Chinese | 思铭 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Traditional Chinese | 思銘[1] | ||||||||||
| |||||||||||
Ciimo is a Chinese sub-marque for cars owned by Dongfeng Honda and introduced in 2012.[2][1]
History
The Dongfeng Honda Ciimo badge was unveiled at the 2011 Guangzhou Motor Show,[3] The first production car for the marque was unveiled at the 2012 Beijing Auto Show,[4] being a slightly modified and rebadged eight-generation Honda Civic. The car was launched in April 2012, being labelled the first Dongfeng Honda developed model,[1] and was aimed at new clients purchasing their first car,[2] but sales were poor as most of them related the product to the old Civic.[3][5] There also were criticisms to the limited model variants.[5] Sales of Ciimo-badged cars were halted indefinitely in April 2015.[2]
References
- 1 2 3 "東風ホンダ自主開発モデル「CIIMO」を発表" [Dongfeng Honda independent development model announced: "CIIMO"] (in Japanese). Honda. Retrieved 30 July 2015.
- 1 2 3 Yang, Jing (10 July 2015). "JV independent brands pushed out of market". Global Times. Retrieved 31 July 2015.
- 1 2 "Dongfeng Honda Ciimo". Chinaautoweb.com. Retrieved 31 July 2015.
- ↑ "Dongfeng-Honda Ciimo sub-brands into the Chinese car market". Carnewschina.com. 2 May 2012. Retrieved 31 July 2015.
- 1 2 Hou, Chi-yang (17 February 2013). "有多少人买账 从销量看合资自主车型胜败" [Sales of joint venture independent models. Victory of Defeat?] (in Chinese). BitAuto. p. 4. Retrieved 30 July 2015.
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