Creative Nation, MCN
Type | Online content |
---|---|
Country | Ireland |
Availability | International |
Founded | 2013 |
Headquarters | Dublin, Ireland |
Owner | SC Media Holdings Ltd |
Official website | cnation.co |
Creative Nation, MCN Ltd. is a global media network that operates a Multi-Channel Network (MCN) on the YouTube platform. It is the largest MCN in Ireland and within the top 5 MCNs based in Europe.[1] Creative Nation offers support, scaled technologies and additional revenue streams to its clients and in return takes a share of their YouTube channel's revenue.[2] Creative Nation rose to popularity for offering their clients a 90% share of their channel's revenue compared to the then industry-average of 60%. As of December 2014, Creative Nation had a combined global reach of 500 million views per month.[3]
Creative Nation claimed it had partnered with Techsmartt, Mommyandgracieshow, BinsToyBin and 2BroGamer, however Mommyandgracieshow was the only channel partnered with Creative Nation.[4]
History
Creative Nation was founded on October 2013 by current Chief Executive Officer Shane Corry. Shane had previously been employed as a talent scout for another YouTube MCN, Forela Digital and was responsible for signing up talent with a combined more than 40 million monthly viewer-ship to that network.
Creative Nation also owns AdLeap, a fully owned Creative Nation subsidiary founded in February 2015 that engages with brands and media-buying agencies to create promotional advertising campaigns on YouTube with both creators in Creative Nation's MCN and externally.