Curious (fragrance)

Curious
Fragrance by Britney Spears
Type Women's fragrance
Released September 2004
Label Elizabeth Arden
Tagline Do you dare?
Flanker(s)
Successor Fantasy

Curious is a women's fragrance by Britney Spears for Elizabeth Arden, and is the first perfume to be endorsed by Britney Spears, preceding "Fantasy." Spears reportedly earned $52 million from the endorsement.[1]

Information

Curious was released in September 2004, and was very successful internationally. It was the number one fragrance of 2004 in department stores, and in 2005, "Curious" was honored by the Fragrance Foundation as Best Women's Fragrance.

The fragrance is a white floral scent. Its notes are Louisiana magnolia, golden Anjou pear, lotus flower, tuberose, star jasmine, pink cyclamen, vanilla-infused musk, sandalwood and blonde woods.[2]

Elizabeth Arden put a special vanilla infused musk in it and added Louisiana magnolia. Spears said that the magnolia reminds her of home.

The fragrance was shown in Spears' "Circus" music video.

Advertisements

The TV advertisement for Curious, "Hotel Rooms," was conceived at agency Goodby, Silverstein & Partners and directed by Dave Meyers through production company @radical.media.[3] The set was built on a stage instead of in an actual hotel. Actor Eric Winter plays Spears' love interest in the TV commercial.

It starts off with Winter and Spears noticing each other before they go in their neighboring hotel rooms. Then, they are shown thinking about each other with Spears walking towards the door to Winter's hotel room. Then, fantasies of Spears and the latter having sex are shown mixed with things like a cartoon, a flower and a rodeo. It ends with Spears gazing at the camera.

Products

"Curious" is an eau de parfum, and is available in 50 and 100 mL bottles (also available in various smaller volume - 5mL, 10mL and 30mL for some giftset). The bottle is light blue in colour, and is accented with two dangling pink hearts. The 100 mL bottle includes a spray atomizer. Apart from these bottles of perfume, there are also:

Flanker fragrances

Curious: In Control

Curious: In Control
Fragrance by Britney Spears
Type Limited edition women's fragrance
Released April 16, 2006
Label Elizabeth Arden
Tagline Are you?
Predecessor Fantasy
Successor Midnight Fantasy

As Curious was extremely successful worldwide, a limited edition was released in April 2006. The new fragrance, entitled In Control hit the stores in some countries, including the United States, Canada, Japan and Europe. The perfume's bottle is the same as the original Curious, except it is black rather than blue. In Control uses loquat fruit, midnight orchid, creme brulee, black vanilla bean, sugared sandalwood and musk. The fragrance is supposed to be "both sweet and sexy."[6] Although the fragrance was initially reported to be a limited edition for a limited time, the fragrance is still available for purchase.

On the name, Spears said: "As I get older, the names go with my age."[6] "It's more demanding, it's more sensual, it's black, it's about being in control. That's cool and inspirational ... girls need that."[6]

Curious Heart

Curious Heart
Fragrance by Britney Spears
Type Women's fragrance
Released January 2008
Label Elizabeth Arden
Tagline Have you found yours yet?
Predecessor Believe
Successor Hidden Fantasy

The packaging of Curious Heart is a unique twist on the original Curious. The bottle has the same multi-faceted glass silhouette, but is designed in a shade of pale pink. Along the rim are alternating fleur de lis and heart symbols, and embossed on the pale pink bottle is an image that resembles a tattoo: a heart with sprawling wings. The magenta atomizer remains in keeping with the bottle's timeless Hollywood look.

The fragrance smells similar to the original; its notes are pear, lotus flower, magnolia, vanilla, morning tuberose, flowers, jasmine, musk, sandalwood. This is a Collector's Edition bottle which is limited throughout the United States and is mostly available through Elizabeth Arden's official website.

References

  1. ↑ "PRODUCTS AND ENDORSEMENTS". Retrieved 15 August 2016.
  2. ↑ "Britney Spears Curious". ElizabethArden.com. Retrieved 2008-03-22.
  3. ↑ Shoot (ISSN 1944-7868), October 15, 2004
  4. ↑ "Britney Spears - Women's fragrances - Trade Me". Retrieved 15 August 2016.
  5. ↑ www.skinstep.com/. "Britney spears curious coffret: edp spray 50ml+ deluxe miniature 10ml+ b/souffle 100ml+ kiss pink lipgloss by at SkinStep.com". Retrieved 15 August 2016.
  6. 1 2 3 Samantha Critchell (2006-05-09). "Britney Spears Says Perfumes Grow With Her". Washington Post. Retrieved 2008-03-22.

External links

This article is issued from Wikipedia - version of the 12/3/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.