Ekhanei.com

Ekhanei.com

Screenshot of the main page on June 22, 2016
Type of business Private company
Type of site
 Classifieds
Available in Bengali, English
Founded 2006 (2006) (renamed 2014)
Headquarters Dhaka, Bangladesh
Area served Bangladesh
Owner Schibsted, Telenor and Naspers
Key people Shylendra A S Nathan (CEO)[1]
Website ekhanei.com
Advertising None
Registration Optional
Current status Active

Ekhanei (i/ɛknɛɪ/; Bengali: এখানেই, lit. 'right here') or ekhanei.com is a mobile based online marketplace classified advertisements website to buy and sell to property, gadgets, vehicles, personal items etc. for sale. Tickets and jobs are also posted among other things. Starting in 2006 as CellBazaar,[2] it is the first online free classified ads website in Bangladesh. By Alexa Internet ranking, as of August 2015, it was top shopping site[3] and the fifth business and economy website[4] in Bangladesh.

History

Ekhanei.com was launched, as Cellbazaar, in 2006. It was owned by Grameenphone, the largest mobile phone operator in Bangladesh.[5] In 2010, after reaching four million users, it was acquired by Telenor, a major global telecom company with particular strength in Asian markets,[6][7] with operations in, according to the company website, 13 countries.[8][9] CellBazaar the company won the Accenture Economic Development Award 2007,[10] and GSM Global Mobile Awards (Barcelona, 2008) in the category of "Best Use of Mobile for Social & Economic Development".[11]

The company became Ekhanei in June 2014 when it was overtaken by SnT Classified.[12] SnT Clssifieds is an equal shareholding joint venture between Schibsted, a major global classifieds company,[13][14] with operations in, according to the company website, 30 countries,[15] and Telenor.[12] Telenor bought 33.3% shares of the online marketplace company, while contributing its Bangladeshi asset Cellbazaar.[12] Schibsted contributed its South American assets.[12]

South African Naspers, Norway's Schibsted ASA and Telenor ASA, and Singapore Press Holdings joined in a cooperation agreement in November 2014, which included the transfer of assets and merger of operation in many markets including Bangladesh,[16] where Nasper's Bangladesh operation OLX was launched in January 2015.[17] In January 2011, Schibsted, Naspers and Telenor merged their operations into one platform - Ekhanei.com.[18][19] As of 2015, it is 50.3 percent owned by SnT Classified, the parent company of ekhanei.com, and 49.7 percent owned by Naspers.[12][18]

Market

Internet users in Bangladesh had Tk 14,700 crore worth of 10.5 crore used goods in their stocks in according to MetrixLab, a market research firm,[17] According to Bangladesh Bank, around 1 million versatile clients access the mobile banking benefits. Over 100 crore transactions are made through mobile banking accounts.[20]

See also

References

  1. ↑ Reaz, Shaer (2015-09-14). "Digital Cows". The Daily Star.
  2. ↑ CellBazaar: Enabling M-Commerce in Bangladesh, ITID Journal, Information Technologies & International Development
  3. ↑ Alexa ranking: Bangladesh shopping
  4. ↑ Alexa ranking: Bangladesh business and economy
  5. ↑ Economic-Impact-of-Mobile-Communications, page 66, AMTOB
  6. ↑ Telenor, Forbes
  7. ↑ Norwegian telecom chief says spectrum shortage a problem, Asian REview
  8. ↑ Countries, Telenor Group
  9. ↑ Realini, Carol; Mehta, Karl (2015). Financial Inclusion at the Bottom of the Pyramid. FriesenPress. p. 63. ISBN 978-1-4602-6553-6.
  10. ↑ The Tech Awards
  11. ↑ "GP CellBazaar wins Global Mobile Award". The Daily Star. 2008-02-14.
  12. 1 2 3 4 5 Rahman, Tahmidur (2014-06-04). "Cellbazaar formally turns to Ekhanei". Dhaka Tribune.
  13. ↑ Norway's Schibsted: No. 3 in Online Classifieds, bloomberg
  14. ↑ Filloux, Frederic (2012-12-03). "Nordic giant Schibsted wants to be world's No 1 for online classifieds". The Guardian.
  15. ↑ Countries, Countries Media Group,
  16. ↑ Naspers ties up with rivals to boost online offering, fin24tech
  17. 1 2 "Internet users have Tk 14,700cr of used goods in stock". The Daily Star. 2014-04-28.
  18. 1 2 "Ekhanei.com, OLX go for merger". The Daily Star. 2015-01-11.
  19. ↑ Islam, Muhammad Zahidul (2015-01-11). "Ekhanei & OLX to merge into a single platform". Dhaka Tribune.
  20. ↑ "e-Commerce - the in thing". The Daily Star. 2014-09-24.
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