Ellen Siminoff

Ellen Siminoff (born Milwaukee, Wisconsin) is an entrepreneur and investor. Siminoff was a founding executive and Senior Vice President of Yahoo, where she ran business development, corporate development, and the small business and entertainment business units between 1996 and 2002.[1] Frequently quoted in the New York Times as an Internet industry commentator,[2][3][4][5] Siminoff was named one of Forbes magazine's Masters of Information in 2005.[6]

Early life

Ellen Siminoff was born in 1967 in Milwaukee, Wisconsin.[7][8] She obtained a BA in Economics from Princeton University and an MBA from Stanford University.[9]

Career

Siminoff is currently Chief Executive Officer of Shmoop, an educational website.[10] She was former chairman and CEO of Efficient Frontier.[11] In her four years as CEO, Siminoff built Efficient Frontier into the largest buyer of search advertising keywords on Google [12] and one of the 25 most valuable privately held companies in Silicon Valley, at an estimated $275 million valuation, according to Silicon Alley Insider.[13] Efficient Frontier was sold to Adobe for over $400 million in 2012.

Siminoff sits on the board of directors for Journal Communications,[14] US Auto Parts,[15] Zynga,[16] and SolarWinds. Additionally, she was previously a board member at Mozilla Corporation and remains one at Efficient Frontier.[17][18]

Personal life

She and her husband, David Siminoff, live in Los Altos Hills, California. They met while students at Stanford Business School.

References

  1. ↑ "Yahoo! Directors & Officers". Yahoo. Archived from the original on 2013-03-19.
  2. ↑ Markoff, John (2007-05-05). "Rumors Fly on Microsoft and Yahoo". The New York Times.
  3. ↑ Helft, Miguel (2006-12-07). "Industry Insiders Praise Yahoo Choice for Key Post". The New York Times.
  4. ↑ Helft, Miguel (2008-04-03). "Google Cutting 300 Jobs at DoubleClick". The New York Times.
  5. ↑ Helft, Miguel (2007-02-05). "A Long-Delayed Ad System Has Yahoo Crossing Its Fingers". The New York Times.
  6. ↑ Hardy, Quentin (2005-09-05). "2005 E-Gang: The Keyword Keeper". Forbes.com. Retrieved 2013-10-07.
  7. ↑ Hardy, Quentin (2006-08-18). "Follow-through". Forbes. Retrieved 2016-11-29.
  8. ↑ Tracy, Abigail (2012-07-20). "Zynga adds Ellen Siminoff to Board of Directors". Inc. Retrieved 2016-11-29.
  9. ↑ "Q&A with Efficient Frontier's Ellen Siminoff". iMediaConnection.com. Retrieved 2013-10-07.
  10. ↑ "Management Team". Shmoop. Retrieved 2013-10-07.
  11. ↑ "Board Members". Efficient Frontier. Archived from the original on 2008-07-04.
  12. ↑ "Efficient Frontier: Hacking Madison Avenue". BusinessWeek. 2006-07-23. Retrieved 2013-10-07.
  13. ↑ "23. Efficient Frontier". Business Insider. 2008-03-28. Retrieved 2014-05-05.
  14. ↑ "Journal Communications, Inc. Elects Ellen Siminoff to Board of Directors" (Press release). Business Wire. February 14, 2007.
  15. ↑ Siminoff, Ellen F. "Ellen Siminoff: Executive Profile & Biography". BusinessWeek. Retrieved 2013-10-07.
  16. ↑ "Zynga Appoints Ellen Siminoff to Board of Directors". Zynga. 2012-07-19. Archived from the original on 2013-06-24.
  17. ↑ "Mozilla Jobs — Open Positions". Mozilla Corporation. Retrieved 2013-10-07.
  18. ↑ "Three Mozilla Board Members Resign over Choice of New CEO". Digits. The Wall Street Journal. Retrieved 2014-03-28.


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