Ensighten
Ensighten is a global omni-channel data and tag management technology vendor headquartered in San Jose, California. The company sells an enterprise tag management system[1][2] and marketing solutions that help marketers provide better customer experiences across consumer digital touchpoints.[3][4][5]
Products
The company’s open marketing platform provides marketers with the technology to improve and personalize brand experiences for consumers. Ensighten’s offering spans four categories:
- Tags – tools for managing and auditing JavaScript tags on websites, mobile applications and all devices[6]
- Data – tools for managing consumer data and privacy[7][8]
- Insights – tools for providing reporting, analytics, attribution [9] and insights on consumer data
- Services – services for technology implementation, enablement, training, support and advanced services
History
Ensighten is a private company founded in 2009 by Josh Manion.[10][11][12][13][14] In 2012, Ensighten raised $15.5 million in Series A financing[15][16] from Volition Capital. In 2014, Ensighten raised $40 million in Series B funding[17][18][19] from Insight Venture Partners.
In March 2014, Ensighten acquired TagMan, the pioneer tag management and attribution company.[20] In October 2014, Ensighten acquired Anametrix, an advanced analytics platform for marketers.[21][22][23]
In 2014, Ensighten was named to the Inc. 5000 Inc. (magazine) as one of the Fastest-Growing Private U.S. Companies.[24]
In 2015, Ensighten made the OTA’s Online Trust Honor Roll for the 4th consecutive year in a row.[25]
References
- ↑ "Customer Experience Matrix". customerexperiencematrix.blogspot.com.
- ↑ "Insight Into Ensighten's Future – And Whether Or Not It Will Ever Be A DMP". AdExchanger.
- ↑ "United Airlines Uses Identity To Soar Above Data Silos". AdExchanger.
- ↑ "Tag Management: What's Next and Why it Matters". Chiefmarketer.
- ↑ "6 Tools for Personalizing Marketing in the Digital Era". Inc.com.
- ↑ "With Ensighten Mobile, you can change your mobile apps functionality without going to the developer". thehubcomms.com.
- ↑ "OTA Announces Methodology for 2015 Online Trust Audit & Honor Roll". otalliance.org.
- ↑ "Protecting Their Turf". ama.org.
- ↑ Tom Murphy (28 October 2014). "Leveraging TagMan's Technology, Ensighten Launches 'Attribution'". CMSWire.com.
- ↑ "3 Secrets From a Chess Master Who Built One of the Fastest-Growing Companies in the U.S.". Inc.com.
- ↑ "Josh Manion, Founder and CEO of Ensighten, Talks Tapping into the Minds of Consumers". adotas.com.
- ↑ John Ellett (1 September 2014). "New Approaches To Customer Data Can Improve The Effectiveness Of Marketing". Forbes.
- ↑ "Brands: Why you need converting and non-converting data". bizreport.com.
- ↑ http://www.bizreport.com/2014/05/brands-is-viewability-hurting-your-campaign.html
- ↑ Darrell Etherington. "Ensighten Raises $15.5M Series A Round To Provide Enterprise Tag Management". TechCrunch. AOL.
- ↑ "Venture capital deals". Fortune.
- ↑ "Ensighten takes $40M to remove the clutter from marketers' toolboxes - VentureBeat - Business - by Jordan Novet". VentureBeat.
- ↑ Anthony Ha. "Tag Management Company Ensighten Raises $40M More". TechCrunch. AOL.
- ↑ "The Daily Startup: Insight VP Backs Tag-Management Co. Ensighten". WSJ.
- ↑ "Ensighten acquires Greycroft, iNovia backed TagMan - CVCA News". CVCA News.
- ↑ "Ensighten Acquires Anametrix On Heels Of TagMan Acquisition". mediapost.com.
- ↑ Natalie Gagliordi. "Ensighten acquires marketing analytics firm Anametrix". ZDNet.
- ↑ "Tag/data vendor Ensighten adds Anametrix analytics to its growing marketing cloud - VentureBeat - Deals - by Barry Levine". VentureBeat.
- ↑ "Read About the Companies in the Inc. 5000 - Inc.com". Inc.com.
- ↑ "Interactive Marketing, Security & Privacy Communities Embrace OTA Audit & Honor Roll". otalliance.org.