Feathers & Flesh

Feathers & Flesh
Studio album by Avatar
Released May 13, 2016
Recorded Castle Studios Röhrsdorf, Germany
Finnvox Studios Helsinki, Finland
Spinroad Studios Lindome, Sweden
Genre Melodic Death Metal, Groove metal, heavy metal, hard rock,
Length 67:51
Label Entertainment One
Producer Sylvia Massy
Avatar chronology
Hail the Apocalypse
(2014)
Feathers & Flesh
(2016)
Singles from Feathers & Flesh
  1. "For The Swarm"
    Released: March 03, 2016
  2. "Regret"
    Released: March 17, 2016
  3. "House of Eternal Hunt"
    Released: March 17, 2016
  4. "The Eagle Has Landed"
    Released: March 25, 2016
  5. "Tooth, Beak & Claw"
    Released: April 15, 2016
  6. "Night Never Ending"
Professional ratings
Review scores
SourceRating
AntiHero Magazine[1]
The National Student[2]

Feathers & Flesh is the sixth studio album by the Swedish metal band Avatar, released on May 13, 2016. A concept album, it is the story of an owl who goes to war against the world.

Background

After several tours supporting 2014's Hail the Apocalypse, Avatar entered the studio in December 2015 to begin recording a then unnamed follow-up studio album. The band split their time between three European studios — Castle Studios in Rohrsdorf, Germany, Finnvox Studios in Helsinki, Finland and Spinroad Studios in Lindome, Sweden. Acclaimed producer Sylvia Massy, noted for her work with Tool and Red Hot Chili Peppers, praised Avatar as 'relentless', noting singer Johannes Eckerström as having 'wild energy and charisma'. The start of recording sessions also coincided with multiple updates via the band's Instagram account, chronicling their time in the studio.[3] Once recording finished, Avatar took part in Shiprocked 2016, then toured the southern United States with September Mourning and Saint Diablo.[4][5] On January 30, 2016 in Dallas, Texas, Avatar performed the song For The Swarm, for the first time, the first original song since the release of their previous album.[6]

The February/March 2016 issue of Revolver interviewed Eckerström, who described the concept behind the latest album.

It's about this owl who goes to war against the world to prevent the sun from rising. It's a fable inspired by the work of the famous French fable writer Jean de La Fontaine, so the creatures in the fable represent a side of the human psyche or different behaviors. Something good or bad happens to them depending on what they do in the story, and at the end you learn some kind of lesson.

On February 29, 2016, Avatar began posting random images on their Instagram, referencing the date '3.3.16'.[7] The images turned out to be the cover art for the album when put together. Avatar further teased its fans to listen to SiriusXM's Octane at 4 pm on March 2, 2016.[8] This turned out to be the broadcast premier of For The Swarm. On March 3, 2016, Avatar revealed the name of the new album, Feathers & Flesh, as well as a release date of May 13, 2016 via their official website, and through social media.[9][10] Several pre-ordering merchandise bundles were made available to order on March 17, 2016. One bundle offers a 60-page, 109-verse poem hardcover book described on the band's Facebook as 'a story too extensive for any booklet'. As an extra, the singles Regret and House of Eternal Hunt were released to coincide with pre-order availability.[11] Tour dates across North America featuring Wilson and Sunflower Dead were also announced.[12]

Singles and music videos

"For the Swarm"

Avatar released a music video for the single, "For the Swarm" on March 3, 2016. Directed by longtime collaborator Johan Carlén, it features the band on a series of cubes, rotating and floating through the air, showcasing their unique apparel.[13] The video was voted number 1 in Loudwire's Battle Royale for the week ending March 11, 2016.[14]

"Regret" and "House of Eternal Hunt"

On March 17, 2016, the singles "Regret" and "House of Eternal Hunt" were released to help kick off pre-ordering of merchandise bundles for Feathers & Flesh. A video directed by Johan Carlén was released featuring the two songs playing sequentially as the view pans around a darkened art gallery, with many paintings of birds, primarily owls, mirroring some of the artwork that the band has created for the individual songs on their album. "Regret", as the opening track on the album, is described by the band as "an intense journey through epicness" and, "...by far the most different album intro [we have] ever written." The song introduces 'The Owl', the protagonist of the album as she lays dying, reflecting on her past. "House of Eternal Hunt", described by the band as "the definition of metal", starts the tale of The Owl, a "predator ruling the sky" according to Eckerström.[15]

"The Eagle Has Landed"

The first 'official' single, "The Eagle Has Landed", was released March 25, 2016. As with the previously released singles, the track was an instant gratification reward for pre-ordering Feathers & Flesh. The song introduces 'The Eagle', "...crashing into the world of his adversary", according to Eckerström. No music video was released with the song, though the band did upload the song to its official YouTube channel with the same video featured for the release of "Regret" and "House of Eternal Hunt". [16]

The official music video for the track was released May 9, 2016. In the video, Avatar are shown as the makers of a miracle tonic, with Eckerström as the salesman. He sells his tonic to three unwitting victims: a farmer unable to reach the last apple at the top of a tree, a former bodybuilder sick with old age, and a young man trying to offer his heart to a young girl. The tonic proves successful, however with tragic side effects. The farmer's arms grow to more than twice their normal length, the old man regains his strength however he is plagued with horrible sores and wounds, and the young man literally offers his heart to his beloved by ripping it out of his chest. The victims get together and ambush Eckerström. Before he meets his demise however, The Eagle appears in a flash of lightning, scaring off his would be killers. Moments later, it is revealed The Eagle was actually the other members of Avatar.[17][18]

"Tooth, Beak & Claw"

Released April 15, 2016, Eckerström described the song as "...The Beach Boys reporting in from Valhalla. It's a gang of zombie surfers riding the waves of Hades."[19] Introducing 'The Eyes', they "represent all of us at our most fierce and dangerous, ready to fight blindly and full of rage for a cause we may not even fully understand.” Eckerström used shifting vocal styles for this song, while Loudwire described the guitars as "riffing aplenty".[20] Those who pre-ordered Feathers & Flesh received the song for free.

"Night Never Ending"

A video for "Night Never Ending" was released on October 3rd, 2016. Short previews were released via social media in the days leading up to its release. Directed by Johan Carlén, singer Johannes Eckerström noted the song as a "fragile message of hope and fighting spirit" while calling it a "a prelude to a tragedy", as well as "probably the most upbeat and, dare I say, happy piece we've ever released." [21]

In the video, a young girl in a blue dress is being chased through a darkened forest by three childlike beings clad in white clothing and wearing animal masks: a bear, a wolf and a raven. At one point one of them removes their mask to reveal a decayed skull like face underneath. Meanwhile, two men with a bloodhound are shown in the bright of day, attempting to track something through the same woods. During the chase, one of the beings summons a large gust of wind which temporarily slows the two trackers. Back in the dark woods, the little girl coughs up water as the three gather around her. They present her with a small toy shown at the beginning of the video, as well as a mask of her own, an owl. Back in the light, the trackers come to a creek where they find the deceased body of the girl in the blue dress floating in the water. Wading into the water, one of the men, presumably her father, cradles the lifeless body in his arms as he wails into the sky. We then see the face of Johannes Eckerström, as all four children surround him. They all slowly turn and walk off into the darkness together as the video fades to black.

Track listing

No. Title Length
1. "Regret"   2:01
2. "House of Eternal Hunt"   4:58
3. "The Eagle Has Landed"   5:01
4. "New Land"   4:31
5. "Tooth, Beak & Claw"   4:25
6. "For the Swarm"   1:54
7. "Fiddler’s Farewell"   4:57
8. "One More Hill"   4:13
9. "Black Waters"   5:38
10. "Night Never Ending"   3:32
11. "Pray the Sun Away"   5:30
12. "When the Snow Lies Red"   5:16
13. "Raven Wine"   4:36
14. "Sky Burial"   6:54
Total length:
63:26

Charts

Chart (2016) Peak
position
Belgian Albums (Ultratop Flanders)[22] 135
US Billboard 200[23] 88

References

  1. Shatkowski, Randy (11 April 2016). "Album Review: AVATAR - Feathers & Flesh". antiheromagazine.com. AntiHero Magazine. Retrieved 11 April 2016.
  2. Mills, Matt (22 April 2016). "Album review: Avatar - Feathers & Flesh". thenationalstudent.com. The National Student. Retrieved 13 May 2016.
  3. "Avatar Begin Recording for 2016 Studio Album". Loudwire.com. 2015-12-10. Retrieved 2016-03-03.
  4. "Avatar, September Mourning, and Saint Diablo U.S. tour dates". metalnerd.net. 2015-12-21. Retrieved 2016-03-03.
  5. "ShipRocked 2016 – Day 2: Seether, Hellyeah, Avatar + More". Loudwire.com. 2016-01-25. Retrieved 2016-03-03.
  6. "Avatar Perform New Song "For The Swarm" Live". metalanarchy.com. 2016-02-02. Retrieved 2016-03-04.
  7. "Avatar Official Instagram". instagram.com. 2016-03-02. Retrieved 2016-03-04.
  8. "Avatar Official Facebook". facebook.com. 2016-03-02. Retrieved 2016-03-04.
  9. "Avatar Official Website". avatarmetal.com. 2016-03-02. Retrieved 2016-03-04.
  10. "Avatar Announce 'Feathers and Flesh' Album Details + 'For the Swarm' Music Video". loudwire.com. 2016-03-03. Retrieved 2016-03-04.
  11. "Go Through AVATAR's "Regret" And "House Of Eternal Hunt" Picture By Picture". metalinjection.net. 2016-03-17. Retrieved 2016-03-18.
  12. . avatarmetal.com. 2016-03-17 https://scontent-iad3-1.xx.fbcdn.net/hphotos-xpt1/v/t1.0-9/1622606_10153923193800256_5683387023701586257_n.jpg?oh=01d8d7900ea66bdc4629c8ac30d4e357&oe=5754ECEF. Retrieved 2016-03-18. Missing or empty |title= (help)
  13. "Avatar Announce 'Feathers and Flesh' Album Details + 'For the Swarm' Music Video". loudwire.com. 2016-03-03. Retrieved 2016-03-03.
  14. "Battle Royale: Avatar + Silvertung Crash Video Countdown". loudwire.com. 2016-03-11. Retrieved 2016-03-18.
  15. "Avatar Unveil 'Regret' and 'House of Eternal Hunt' From 'Feathers & Flesh' Album". loudwire.com. 2016-03-17. Retrieved 2016-03-18.
  16. "Avatar Reveal New Single 'The Eagle Has Landed'". loudwire.com. 2016-03-25. Retrieved 2016-05-09.
  17. "AVATAR Releases 'The Eagle Has Landed' Music Video". blabbermouth.net. 2016-05-09. Retrieved 2016-05-09.
  18. "Avatar Unveil 'The Eagle Has Landed' Video". loudwife.com. 2016-05-09. Retrieved 2016-05-09.
  19. "Avatar, 'Tooth, Beak & Claw' – Exclusive Song Premiere". loudwire.net. 2016-04-15. Retrieved 2016-05-09.
  20. "AVATAR: New Song 'Tooth, Beak & Claw' Available For Streaming". blabbermouth.net. 2016-04-15. Retrieved 2016-05-09.
  21. "AVATAR Releases 'Night Never Ending' Video". blabbermouth.net. 2016-10-03. Retrieved 2016-10-24.
  22. "Ultratop.be – Avatar – Feathers & Flesh" (in Dutch). Hung Medien. Retrieved May 21, 2016.
  23. "Avatar – Chart history" Billboard 200 for Avatar. Retrieved May 24, 2016.
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