Fit Brains

Fit Brains
Subsidiary
Industry Casual Games Online Games
Founded Vancouver (2007)
Headquarters 220 - 440 West Hastings Street, Vancouver, British Columbia, Canada
Area served
 Worldwide
Key people
 Michael Cole, CEO/Founder
Paul Nussbaum, CSO/Co-Founder
Mark Baxter, VP Product/Co-Founder
Products Brain Fitness, Brain Games, Brain Teasers
Parent Rosetta Stone
Website http://fitbrains.com

Fit Brains is a mobile/online platform focused on the area of brain fitness through exercises.[1] Fit Brains is focused on mobile and online exercises in the form of brain games, personalized tools that provide feedback and charts to improve brain fitness, and blogs and articles on brain health.[2] It is built with scientific input from Paul Nussbaum.

History

Fit Brains was founded by Michael Cole, Paul Nussbaum, and Mark Baxter in Vancouver, British Columbia. The platform was started with private investors' money and is supported by Telefilm Canada and National Research Council Industrial Research Assistance Program (NRC-IRAP).[3]

Aims

The main objective of Fit Brains is to create mobile brain fitness platforms geared toward baby boomers and anyone who wants to exercise and improve their cognitive functions with . Fit Brains focuses on improving five cognitive functions: memory, language, concentration, executive functions, visual and spatial skills.[4] It offers 24 games that exercise one or more functions.[5] The science of each game is provided and users can track their performance using feedback and monitoring tools.

Media attention

Fit Brains have been featured on multiple media outlets including New York Times, Mashable, Best Health, Fox News, CBS, etc. Fit Brains was featured on CBS News on July 10, 2008.[6] It is supported on Bigpond and Prevention.

See also

References

  1. ↑ "Game Your Brain to Peak Performance with Fit Brains | Reuters". 2008-06-03. Retrieved 2009-05-13.
  2. ↑ "Fit Brains - Brain Health Science". Retrieved 2010-04-02.
  3. ↑ Andrews, M. (2008-07-03). "B.C. company takes aim at brain games geared for boomers". The Vancouver Sun. Retrieved 2009-05-13.
  4. ↑ "Brain Health Science". Retrieved 2009-05-13.
  5. ↑ "Fit Brains - Best Brain Training Game". mustips.com.
  6. ↑ "Site Gives Brain A Workout and Kodak Does TV - cbs2.com". 2008-07-10. Archived from the original on May 16, 2009. Retrieved 2009-05-13.
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