NeuroNation

NeuroNation
Type of site
 cognitive training
Available in German, English, Spanish, Portuguese, Italian, Turkish, Russian, French
Created by Rojahn Ahmadi and Jakob Futorjanski
Website www.neuronation.com
Alexa rank 28,089
Commercial yes
Users 10 million
Launched 2011

NeuroNation is a cognitive training website and app. Created by programmers Rojahn Ahmadi and Jakob Futorjanski, NeuroNation launched in 2011. Its use is reimbursed by several German health insurers, including Deutsche BKK.[1]

History

Synaptikon GmbH, the company that developed NeuroNation,[2] was founded by programmers Rojahn Ahmadi and Jakob Futorjanski in Berlin, Germany, in 2008.[3] The two were programmers and students of artificial intelligence, which led to an interest in human cognitive development.[4] Their venture was funded by a bank loan, a grant from Beuth University of Applied Sciences Berlin, and by 50000EUR raised on the crowdfunding site Seedmatch.[4][5] The online platform was launched in 2011, and initially served Germany, Austria, and Switzerland.[5]

Over the next three years, the ptogram acquired more than 100,000 subscribers. In 2014, Der Spiegel and XLHealth AG bought a 25% stake in NeuroNation, financing an expansion into French, Spanish, Russian, and Portuguese markets.[5] That year, it experienced 1200% growth, which Futorjanski attributed primarily to word-of-mouth.[6] In 2015, it was made available on Amazon Underground.[7]

As of 2016, NeuroNation has more than 10 million registered users.[8]

Description

NeuroNation's cognitive training content was developed in concert with psychologists of the Free University of Berlin and Technische Universität Dortmund.[4][6] The program began with a single-payment model, later shifting to a subscription business model.[4] The app offers some content free, while other activities are available through in-app purchases.[9] The app invites users to register to create customised training regimens.[10] Its algorithm is designed to adapt to each user and continue to challenge them as they progress, selecting from approximately sixty activities.[11][12]

The app is available on Android and iOS.[13] As of 2015, it is offered in eight languages.[14]

Recognition

In 2013, the Federal Ministry of Health awarded NeuroNation its Leonardo Award for Digital Prevention.[15] Deutsche BKK, a German health insurance company, approved NeuroNation as a treatment for stroke victims in 2014, citing studies of its benefits for patients with cognitive defects; the insurer Deutsche Krankenversicherung also reimburses its use.[1][16] The app received a five-star rating from PC World in 2014.[17] The German magazine Capital named NeuroNation one of the "seven best apps for learning,"[18] and the Dutch magazine Computer Totaal selected NeuroNation as one of the "best Android apps to train your brain."[19] Apple named NeuroNation one of its "Best iPhone and iPad Apps in 2014," and Google named NeuroNation one of the "Best Apps of 2015."[20][21]

References

  1. 1 2 Checkout pays first digital-health application, ArzteZeitung, 2014, retrieved 15 June 2016
  2. ↑ Koch, Larissa (2015), Brain Training App with distinction, InfoRadio, retrieved 15 June 2016
  3. ↑ Company Overview of Synaptikon GmbH, Bloomberg, retrieved 15 June 2016
  4. 1 2 3 4 Rojahn, Jakob & Ilya, Founders Of NeuroNation, The Asian Entrepreneur, 2014, retrieved 15 June 2016
  5. 1 2 3 Spiegel picks up stake in Berlin brain-training startup NeuroNation, Venture Capital Post, 2014, retrieved 15 June 2016
  6. 1 2 Rath, Georg (2015), 1,200 percent growth with mouth-to-mouth, GrunderSzene, retrieved 15 June 2016
  7. ↑ Candido, Roman (2015), Amazon Underground in Italy: avalanche of apps and games for free, International Business Times, retrieved 15 June 2016
  8. ↑ Brain Power and Memory Improvement Games, Increasing Brain Power, 2016, retrieved 15 June 2016
  9. ↑ NeuroNation, Bangkok Post, 2014, retrieved 15 June 2016
  10. ↑ Memory Training: why it is so important and you can do that, Westfaliche Nachrichten, 2015, retrieved 15 June 2016
  11. ↑ Bruggeman, Felix (2015), Neuronation: Warum Gaming auch bilden kann, Wirtschafts Woche, retrieved 15 June 2016
  12. ↑ New industry: Health apps, Deutsche Welle, 2014, retrieved 15 June 2016
  13. ↑ Two Applications to Train the Brain, La Republica, 2015, retrieved 15 June 2016
  14. ↑ Senior Startups: Old but Powerful, Wirtschafts Woche, 2015, retrieved 15 June 2016
  15. ↑ Behind NeuroNation, NeuroNation, retrieved 15 June 2016
  16. ↑ Deutsche Krankenversicherung, retrieved 15 June 2016
  17. ↑ Train Your Brain with NeuroNation, PC World, 2014, retrieved 15 June 2016
  18. ↑ The Seven Best Apps for Learning, Capital, 2014, retrieved 15 June 2016
  19. ↑ Walter, Derek (2015), The Best 11 Android Apps to Train Your Brain, Computer Totaal, retrieved 15 June 2016
  20. ↑ Bremmer, Manfred (2015), Die besten iPhone- und iPad-Apps 2014, ComputerWoche, retrieved 15 June 2016
  21. ↑ NeuroNation, Google, 2015, retrieved 15 June 2016

External links

This article is issued from Wikipedia - version of the 11/11/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.