Fitria Yusuf

Fitria Yusuf
Born Fitria Yusuf Hamka
(1982-12-09) December 9, 1982
Jakarta, Indonesia
Nationality Indonesian
Other names Fifi
Alma mater GS Fame Institute of Business (2006)
Menlo College (2001)
Website fitriayusuf.com

Modeling information

Height "1.67m"
Hair color Dark Brown
Eye color Dark Brown

Fitria "Fifi" Yusuf (born 9 December 1982[1]) is an Indonesian socialite, key influencer, fashion model, writer and entrepreneur.[2] Being a fashion icon in Indonesia, Fitria has been featured in various magazine cover and spread including Fashion TV, Tatler, IT Traveller, Clara Magazine, Beyond Magazine, Maxim, Dewi and FRV Bali.[3] She's also a brand ambassador to Indonesian and Southeast Asia's Products.[4] She is an author of two best selling books - Little Pink Book - Jakarta Style and Shopping Guide and Hermes Temptation. Fitria currently serves the vice president director of Citra Marga Nusaphala Persada Tbk and director of OZONE Hotel and Eatery Pantai Indah Kapuk, Jakarta.

Life and career

Yusuf was born in Jakarta, Indonesia on December 9, 1982. In her childhood she moved to Australia and attended St Hilda's Anglican School for Girls in Perth. She graduated from Menlo College in 2001[5] and holds a bachelor's degree in business administration majoring in Marketing from GS Fame Institute of Business in Jakarta.[6] Fitria’s aptitude of fashion began from her childhood, liked flipping through her mother’s magazines, lingering over the fashion pages and all the models posing in colorful clothes. She had worked as an editor for a number of fashion magazines in Jakarta and a columnist of Eve magazine [7] before starting her own business, opening a one-stop shopping boutique called Ivy boutique in 2006.[6] She also co-founded Twinkle-Twinkle in 2009, a company producing customized crystal casings for smart phones.[8][9]

Fashion career

Fitria Yusuf is known as a fashion icon in Indonesia. She has been featured in various indonesian magazine cover and spread including Fashion TV, Tatler,[10] IT Traveller, Clara Magazine, Beyond Magazine, Maxim,[11] Dewi, Elle, Herworld, L’officiel, HighEnd Magazine, Femina, Tempo, Kompas, Sindo, Jakarta Post, Jakarta Globe, Swa, Fimela, Indonesia Yachting, Registry, Jet Gala, Clara, Harper’s Bazaar, Female, Instyle and FRV Bali.[12][13][14]

She became an ambassador at the Jakarta Fashion Week 2009 event, together with Adinda Bakrie, Widi Wardhana, and a number of other fashion icons in Jakarta. Fitria has been hired as an ambassador and key influencer for several international brands including SK-II, Lux, Kérastase, Dyson, Molto, Nuxe, Moët & Chandon, Louis Vuitton, Dior, Ionessence etc. In 2013, Fitria became the brand ambassador Swan Jewellery.[15][16][17]

She started working as a key influencer for LUX soap and SKII in 2014. In 2015, she joined at AVENU Indonesia, a fashion related content creator management network where she serves as content creator.[18] In 2016 Fitria has been appointed as Moët & Chandon brand ambassador Indonesia for Ice Imperial champagne.[19]

Writings

In 2009, Fitria Yusuf co-authored "Little Pink Book: Jakarta Style & Shopping Guide" with her friend Alexandra Dewi.[7] The book is like a shopping directory for fashion lovers, where she shared her experience combining style and shopping, providing practical information about international and local brand. it contains eight chapters: lingerie, apparel, bags, shoes, jewelry, watches, sunglasses and one-stop shopping.[20] In 2011, Fitria co-authored another fashion-themed book called Hermes Temptation.[21][22] The 400 pages book tells the story of million dollars worth resell business of French luxury brand bags Hermès which became "a must-have item" among the high society in Jakarta.[23][24] The book became a national best seller and had been printed in Indonesia and in the United States.[25]

Corporate career

In 2009, Fitria was appointed as a commissioner of PT Mitra International Resources Tbk, a mining services company and worked there until 2011.[26][27] From 2012 to 2013, she served as the Editor In Chief of Aesthetic Beauty Guide Indonesia and Chief Executive Officer of PT Fifefa International Jakarta since 2011.[28] In 2014, she focused in property and food & beverage business, openng Ozone Hotel & Eatery, in Pantai Indah Kapuk, North Jakarta.[29] She involved in the family business, becoming Vice President Director of PT Citra Marga Nusaphala Persada Tbk. (CMNP) since October 2015.[30][31] Previously, she served as independent commissioner at the toll road construction management company .[5][32] She is currently involved in a CSR program conducted CMNP and enforcement efforts under the expressway, as well as the provision of green open space.[33]

Other works

Speakers And Host

Awards and recognition

Fitria has been recognized by various media and company as a fashion icon including Tatler magazine Senayan City, Kuningan City, Johnny Andrean Salon and HighEnd Magazine.[37][38]

References

  1. ↑ "Fitria Yusuf - The 500 list". Indonesia Tatler. Retrieved 24 September 2016.
  2. ↑ "Fitria Yusuf, Penyuka Dunia Fashion yang Mahir Menulis". detik.com (in Indonesian). 15 January 2015. Retrieved 27 September 2016.
  3. ↑ "Indonesia Tatler Traveller". Scoop (03 ed.). 03. 2013.
  4. ↑ "Fitria Yusuf: A Written Passion". FashionTV.
  5. 1 2 "Fitria Yusuf - Citra Marga Nusaphala Persada Tbk PT". Reuters. Retrieved 27 September 2016.
  6. 1 2 "GS Fame Alumni - Fashion Entrepreneur". GS Fame Institute of Business. Retrieved 24 September 2016.
  7. 1 2 "Little Pink Book, a guide for the stylish shopaholic". The Jakarta Post. 6 September 2009. Retrieved 24 September 2016.
  8. ↑ "Fitria Yusuf: Adventurous on the inside". The Jakarta Post. 24 February 2013. Retrieved 24 September 2016.
  9. ↑ "Business Combinations and Fashion style of Fitria Yusuf". Fimela.com. 12 August 2011. Retrieved 25 September 2016.
  10. ↑ "Table for One by Aldi Indrajaya & Hakim Satriyo". Retrieved 2 October 2016.
  11. ↑ "Fitria Yusuf on Cover for Maxim Magazine Indonesia December 2010". Retrieved 2 October 2016.
  12. ↑ "Momen Berkilau Stella Rissa, Fitria Yusuf, Alanda Kariza, Lala Karmela dan Andra Alodita". DetikCom (in Indonesian). 9 December 2012. Retrieved 27 September 2016.
  13. ↑ "GoodLife cover featuring Fitria Yusuf". Retrieved 25 September 2016.
  14. ↑ "Fashion Spread: Shopping Magz August 2014". Retrieved 2 October 2016.
  15. ↑ "Fitria Yusuf became the new face of Swan Jewellery". Dewi Magazine (in Indonesian). 2013.
  16. ↑ "Swan Launches Jewellery Collection 2013". Kompas.com. 8 January 2013. Retrieved 27 September 2016.
  17. ↑ "Fitria Yusuf: Beauty and Jewelry". Suara Pembaruan (in Indonesian). 5 February 2013. Retrieved 26 September 2016.
  18. ↑ "FITRIA YUSUF - AVENU Indonesia". Retrieved 2 October 2016.
  19. ↑ "Chill Time With Moet & Chandon - Fitria Yusuf". Retrieved 2 October 2016.
  20. ↑ "Little Pink Book: A Guide for "Shopping" and Directory Dressed". Kompas TV. 20 August 2009. Retrieved 27 September 2016.
  21. ↑ Yusuf, Fitria; Dewi, Alexandra. Hermes Temptation. Gramedia Pustaka Utama. ISBN 9789792277630. Retrieved 24 September 2016.
  22. ↑ "Hermes Temptation, The Story of Hermes Bags Reseller". 7 December 2012. Retrieved 25 September 2016.
  23. ↑ Grudgings, Stuart; Paramaditha, Andjarsari (March 2, 2012). "Analysis: IndoneAnalysis: Indonesia's rich bulge on commodities boom leaves many behindsia's rich bulge on commodities boom leaves many behind". Reuters. Retrieved September 26, 2016.
  24. ↑ "Hermes Temptation Takes Hold in Jakarta". Jakarta Globe. Retrieved 25 September 2016.
  25. ↑ "Skandal Atut, Fitria Yusuf: Hermes Fenomena Sosial". tempo.co. 8 November 2013. Retrieved 27 September 2016.
  26. 1 2 "Fitria Yusuf: Indonesia's fashionista". The Jakarta Post. 5 January 2010. Retrieved 24 September 2016.
  27. ↑ "Analysis: Indonesia's rich bulge on commodities boom leaves many behind". Reuters. 12 March 2012. Retrieved 24 September 2016.
  28. ↑ "Fitria Yusuf - Citra Marga Nusaphala Persada". The Wall Street Journal. Retrieved 27 September 2016.
  29. ↑ "Pilihan Menginap di Kawasan Pantai Indah Kapuk". Kompas TV (in Indonesian). 27 April 2015. Retrieved 27 September 2016.
  30. ↑ "Fitria Yusuf, Sosialita Fashion Penerus Bisnis Jalan Tol". Tempo (Indonesian magazine). 15 July 2016. Retrieved 27 September 2016.
  31. ↑ "Fitria Yusuf, Sosialita Penerus CMNP". SWA Magazine. July 11, 2016. Retrieved 27 September 2016.
  32. ↑ "Fitria Yusuf, Sosialita Cantik dengan Segudang Profesi". detik.com (in Indonesian). 14 January 2013. Retrieved 27 September 2016.
  33. ↑ "CMNP Temukan 1.593 Kendaraan Overload". Bisnis Indonesia. 1 June 2016. Retrieved 27 September 2016.
  34. ↑ "Resep Menjadi Content Creator Dari Seorang Fitria Yusuf". September 26, 2016. Retrieved 2 October 2016.
  35. ↑ "[IdeaFest 2016] Wajib Tahu! Tips Pencitraan Sosial Media ala Diana Rikasari dan Fitria Yusuf". Retrieved 2 October 2016.
  36. ↑ "Temukan berbagai Solusi Hidup Anda di BCA Anniversary Week". 20 February 2012. Retrieved 2 October 2016.
  37. ↑ "Perhelatan Fashion Akbar Tahunan Senayan City Kembali Digelar". 11 April 2013. Retrieved 2 October 2016.
  38. ↑ "Kuningan City Gelar Grand Opening 12 Jam Non-stop". DetikCom (in Indonesian). 29 November 2012. Retrieved 27 September 2016.

External links

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