Master of My Make-Believe

Master of My Make-Believe
Studio album by Santigold
Released	April 24, 2012
Recorded	2010–11
Studio	Various Downtown Studio (New York, New York) Echo Sound (Los Angeles, California) Federal Prism (Beverly Hills, California) Geejam Studio (Portland, Jamaica)
Genre	Electronic new wave alternative dance dubtronica reggae fusion
Length	37:45
Label	Atlantic
Producer	Ricky Blaze Boys Noize Buraka Som Sistema Diplo John Hill Greg Kurstin Q-Tip Santigold David Andrew Sitek Switch Nick Zinner
Santigold chronology
Top Ranking (2008) Master of My Make-Believe (2012) 99¢ (2016)
Singles from Master of My Make-Believe
"Big Mouth" Released: 19 January 2012 "Disparate Youth" Released: 22 February 2012 "The Keepers" Released: 22 June 2012

Master of My Make-Believe is the second studio album by American recording artist Santigold. It was released in the United Kingdom on April 24, 2012 and in the United States on May 1, 2012, by Downtown Records and Atlantic Records.^[1] The cover art representing four incarnations of Santigold was designed by Jason Schmidt.^[1] The record was produced with a wide range of different collaborators, songwriters and producers; including her long-time friends of Switch and Diplo, as well as David Andrew Sitek of TV on the Radio and Nick Zinner of the Yeah Yeah Yeahs.^[2]

Master of My Make-Believe was preceded by two singles: "Big Mouth" and "Disparate Youth". The song "Go" (featuring Karen O) premiered in April 2011, but was not available for purchase until the album was released in 2012. The album earned Santigold her first number one on the Billboard Dance/Electronic Albums, and reached number 21 on the US Billboard 200 and number 33 on the UK Albums Chart.^[3][4] In May 2012, Santigold posted a photo on Instagram from the set of the video for "The Keepers", announcing it would be the next single. "The Keepers" was released on iTunes on June 22, 2012.^[5]

Critical reception

Professional ratings
Aggregate scores
Source	Rating
Metacritic	74/100[6]
Review scores
Source	Rating
AllMusic	[7]
Chicago Tribune	[8]
Entertainment Weekly	B+[9]
The Independent	[10]
Los Angeles Times	[11]
Pitchfork Media	6.3/10[12]
PopMatters	8/10[13]
Rolling Stone	[14]
Slant Magazine	[15]
Spin	9/10[16]

Master of My Make-Believe received positive reviews from critics, with an aggregate score of 74 out of 100 from 37 critics indicating "generally favorable reviews" on Metacritic.^[6]

Track listing

No.	Title	Writer(s)	Producer(s)	Length
1.	"GO!" (featuring Karen O)	Santi White, Karen O, Nick Zinner, Dave Taylor, Kamaal Fareed, Guy Battarel, Jean-Pierre Massiera	Santigold, Switch, Q-Tip	3:23
2.	"Disparate Youth"	White, Zinner, Ricardo Johnson	Santigold, Ricky Blaze	4:44
3.	"God from the Machine"	White, Johnson, Greg Kurstin	Kurstin, Santigold (co.)	3:52
4.	"Fame"	White, David Andrew Sitek, Stéphanie Sokolinski	Sitek	3:29
5.	"Freak Like Me"	White, Hill, Taylor	Hill, Switch	2:18
6.	"This Isn't Our Parade"	White, Zinner, Hill, Sitek	Santigold, Hill	3:54
7.	"The Riot's Gone"	White, Zinner, Taylor, Kurstin	Kurstin, Switch (co.)	3:29
8.	"Pirate in the Water"	White, Taylor, Jesse Novak, Thomas Wesley Pentz	Santigold, Switch, Diplo	2:54
9.	"The Keepers"	White, Hill, Kurstin	Kurstin	3:32
10.	"Look at These Hoes"	White, Pentz, Alexander Ridha, Naeem Juwan	Santigold, Diplo, Boys Noize, Switch (add.), Hill (add.)	2:57
11.	"Big Mouth"	White, Taylor, João Barbosa, Rui Pité, Karla Rodrigues	Switch, Buraka Som Sistema	3:11

iTunes deluxe edition bonus tracks[17]
No.	Title	Writer(s)	Producer(s)	Length
12.	"Never Enough"			3:19
13.	"GO!" (Switch Remix) (featuring Karen O)	White, O, Zinner, Taylor, Fareed, Battarel, Massiera	Santigold, Switch, Q-Tip	3:39
14.	"Disparate Youth" (music video)			3:51

Personnel

Credits for Master of My Make-Believe adapted from album liner notes.^[18]

• Santigold – vocals; producer (1, 2, 6, 8, 10); co-producer (3); executive producer
• Hugo Bedford – A&R
• Ricky Blaze – producer (2)
• Boys Noize – producer (10)
• Buraka Som Sistema – producer (11)
• Diplo – producer (8, 10)
• John Hill – producer (5, 6); additional producer (10)
• Greg Kurstin – producer (3, 7, 9)
• Karen O – vocals (1)
• Q-Tip – producer (1)
• Sam Riback – A&R
• Jason Schmidt – photography
• Eddy Schreyer – mastering
• David Andrew Sitek – producer (4)
• Switch – producer (1, 5, 8, 11); co-producer (7); additional producer (10)
• Kehinde Wiley – painting
• Nick Zinner – producer

Charts

Weekly charts Chart (2012) Peak position Australian Albums Chart[19] 16 Austrian Albums Chart[20] 35 Belgian Albums Chart (Flanders)[21] 27 Belgian Albums Chart (Wallonia)[22] 52 Canadian Albums Chart[23] 34 Dutch Albums Chart[24] 62 French Albums Chart[25] 65 Irish Albums Chart[26] 25 New Zealand Albums Chart[27] 31 Swiss Albums Chart[28] 16 UK Albums Chart[4] 33 UK Dance Albums Chart[29] 4 US Billboard 200[3] 21 US Alternative Albums[3] 5 US Dance/Electronic Albums[3] 1 US Rock Albums[3] 8

Year-end charts Chart (2012) Position US Dance/Electronic Albums[30] 13

References

1. Pelly, Jenn (February 28, 2012). "Check Out the Cover Art for Santigold's New Album". Pitchfork Media. Retrieved March 7, 2012.
2. Dombal, Ryan (February 24, 2012). "Santigold Talks Long-Awaited New Album". Pitchfork Media. Retrieved March 7, 2012.
3. "Dance/Electronic Albums – Week of May 19, 2012". Billboard. Prometheus Global Media. Retrieved May 10, 2012.
4. "2012 Top 40 Official UK Albums Archive". Official Charts Company. May 5, 2012. Retrieved May 6, 2012.
5. "The Keepers – Single by Santigold". iTunes Store UK. Apple Inc. Retrieved December 17, 2012.
6. "Master of My Make-Believe – Santigold". Metacritic. CBS Interactive. Retrieved December 12, 2012.
7. "Master of My Make-Believe - Santigold - Songs, Reviews, Credits - AllMusic". Retrieved October 1, 2016.
8. Tribune, Chicago. "Album review: Santigold, 'Master of My Make-Believe' (3.5 stars out of 4)". Retrieved October 1, 2016.
9. "Master of My Make-Believe (2012)". Entertainment Weekly. Time Inc. May 4, 2012. Retrieved December 17, 2012.
10. "Album: Santigold, Master of My Make-Believe (Atlantic)". April 20, 2012. Retrieved October 1, 2016.
11. "LA Times - review".
12. "Pitchfork Review: Santigold - Master of My Make-Believe".
13. "PopMatters Review: Santigold - Master of My Make-Believe".
14. "Rolling Stone Review: Santigold - Master of My Make-Believe".
15. "Slant review".
16. "Spin Magazine Review: Santigold - Master of My Make-Believe".
17. "Master of My Make-Believe (Deluxe Version) by Santigold". iTunes Store US. Apple Inc. Retrieved December 17, 2012.
18. Master of My Make-Believe (CD liner notes). Santigold. Atlantic Records. 2012. 530436-2.
19. "Santigold – Master Of My Make-Believe". australian-charts.com. Hung Medien. Retrieved May 6, 2012.
20. "Santigold – Master Of My Make-Believe" (in German). austriancharts.at. Hung Medien. Retrieved May 15, 2012.
21. "Santigold – Master Of My Make-Believe" (in Dutch). Ultratop. Hung Medien. Retrieved May 6, 2012.
22. "Santigold – Master Of My Make-Believe" (in French). Ultratop. Hung Medien. Retrieved May 6, 2012.
23. "Top 100 Albums in Canada". Jam!. Canoe.ca. May 3, 2012. Archived from the original on May 14, 2012. Retrieved May 12, 2012.
24. "Santigold – Master Of My Make-Believe" (in Dutch). dutchcharts.nl. Hung Medien. Retrieved April 16, 2012.
25. "Santigold – Master Of My Make-Believe" (in French). lescharts.com. Hung Medien. Retrieved May 6, 2012.
26. "Top 75 Artist Album, Week Ending 26 April 2012". Chart-Track. Irish Recorded Music Association. Retrieved May 6, 2012.
27. "Santigold – Master Of My Make-Believe". charts.org.nz. Hung Medien. Retrieved May 9, 2012.
28. "Santigold – Master Of My Make-Believe". swisscharts.com. Hung Medien. Retrieved May 15, 2012.
29. "2012 Top 40 Dance Albums Archive". Official Charts Company. May 5, 2012. Retrieved May 10, 2012.
30. "Dance/Electronic Albums – 2012 Year End Charts". Billboard. Prometheus Global Media. Retrieved December 17, 2012.