Gold Spot

This article is about the soft drink. For the Gold Spot moth, see Plusia festucae. For the band, see Goldspot.
Gold Spot

Gold Spot logo
Type Cola
Manufacturer The Coca-Cola Company
Country of origin India India
Introduced 1952
Discontinued 2000
Colour Orange
Flavour Orange

Gold Spot was one of the three brands of carbonated soft drink started in India by Parle under the initiative of its founder Ramesh Chauhan in 1977 after the exit of Coca-Cola and PepsiCo from the Indian market. Gold Spot was introduced along with Thums Up and Limca.[1]

Gold Spot glass bottle

It was artificially flavoured and coloured orange.[2] Parle sold Gold Spot along with Thums Up, Limca, Citra and Maaza to Coca-Cola in 1993 (which had just relaunched in the Indian market), reportedly for $40 million.[3][4] In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market in order to re-make space for Coca-Cola's Fanta brand.[5]

Gold Spot's slogan was "The Zing Thing."[2]

As per data available from the Ministry of Food Processing Industries of India (MoFPI), Gold Spot had a 2% market share during the years 2009–10 among all soft drink companies (cola + non-cola drink manufacturers).[6]

In popular culture

The Los Angeles-based band Goldspot is supposed to be named after this fizzy drink. According to one of the interviews with Siddhartha Khosla (the core member of band), Gold Spot was very popular back in India at the time.[7]

See also

References

  1. ↑ "View from the top : Seasoned entrepreneurs share their mantras". The Economic Times. 17 July 2009. Retrieved 22 February 2012.
  2. 1 2 "Jingle all the way…". The Financial Express. 9 August 2007. Retrieved 22 February 2012.
  3. ↑ Kachru, Upendra (2009). Strategic Management: Concepts and Cases. Excel Books India. pp. 689, 690. ISBN 81-7446-424-7.
  4. ↑ "Coke uncorks war of words with partner". Reading Eagle. 8 January 1995. Retrieved 22 February 2012.
  5. ↑ "From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps". The Economic Times. 28 November 2011. Retrieved 22 February 2012.
  6. ↑ "Table on Market Structure - Non Cola Drinks: Ministry of Food Processing Industries website"
  7. ↑ "Band Goldspot to perform at Johnnie Walker One Tree Music Festival". The Economic Times. 6 February 2008. Retrieved 22 February 2012.
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