Lilt

Lilt

Manufacturer	The Coca-Cola Company
Country of origin	Brazil
Introduced	1975
Variants	Pineapple and Grapefruit, Mango and Mandarin, Banana and Peach, Diet, Zero

Lilt is a brand of soft drink manufactured by The Coca-Cola Company and sold in the United Kingdom, Ireland, Gibraltar and the Seychelles only.^[1] During the 1980s, Lilt was promoted with the advertising slogan, "the totally tropical taste." Between 2008 and 2014, the Coca Cola company reduced the number of calories in the soda by 56% as part of its efforts to make healthier products in response to the British Government’s Public Health Responsibility Deal.^[2]

One advertisement in the late 1980s featured the "Lilt Man", a parody of a milkman, delivering Lilt in a "Lilt float", with a song bearing the lyrics "here comes the Lilt Man". In the late 1990s it was heavily promoted with advertisements featuring two Jamaican women, Blanche Williams and Hazel Palmer. They became known in the media as the "Lilt Ladies".^[3]

Products

• Lilt
  • Pineapple and Grapefruit
  • Mango - released August 2011 - Now discontinued
  • Mandarin and Mango - discontinued
  • Banana and Peach - discontinued
• Diet Lilt - discontinued and renamed Lilt Zero (see below)
  • Pineapple and Grapefruit
  • Mandarin and Mango
• Lilt Zero (No Added Sugar)
  • Pineapple and Grapefruit

References

1. "Coca-Cola - our brands". The Coca Cola Company. Retrieved 2007-02-08.
2. "UK Coca Cola adopts color coded labeling with nutritional information". MercoPress. 2009-09-09. Retrieved 2016-01-04.
3. "Cult - I Love Jamaica - Superstars. Its a great tropical drink". BBC. Retrieved 2007-02-08.