Hunkemöller

Hunkemöller International B.V.
Traded as B.V.
Headquarters Hilversum, Netherlands since 1886
Number of locations
 710 stores
Key people
 Philip F. Mountford, Ronald C. Hemmer, Mania Wermelskirchen und Vi J. Patel
Products Fashion, lingerie
Revenue 440 Mio. EUR (2015)
Number of employees
 4.500 (2015)
Website https://www.hunkemoller.co.uk/uk_en/

Hunkemöller is a clothing manufacturer from the Netherlands, specialising in underclothes and lingerie. The company was founded in 1886 in Amsterdam as a special shop for corsets. Nowadays it is an omni-channel brand with more than 4.000 employees in more than 23 countries.[1] Hunkemöller is one of the field leaders in ladies underwear, especially in the Low Countries.

History

Wilhelm Hunkemöller and his wife Josephina Lexis founded the company in 1886 as a special shop for corsets and bustles in Amsterdam. In the beginning they used to produce in their own factory. In the following years the family owned business expanded and they could open stores in Amsterdam, Rotterdam and Utrecht. In 1974 the company was acquired by Vendex dochter Confendex B.V., a subsidiary company of Vroom & Dreesman B.V. Thereby the company name was changed from “Hunkemöller Lexis” just to “Hunkemöller”. In 1977 the company expanded to Belgium and ten years later to Germany. Nowadays Hunkemöller has many stores in Europe and in the Middle East. Flagship stores are located in Amsterdam, Vienna, Stuttgart, Oberhausen, Düsseldorf, Rotterdam and Antwerp. Since August the 31. the Dutch model Doutzen Kroes represent the face of Hunkemöller.[2] Previously, the model and moderator Sylvie Meis was the face of the company.

[[File:Hunkemöller Doutzen Kroes.jpg|thumb|Das neue Gesicht von Hunkemöller: Doutzen Kroes]]

Company structure

Hunkemöller runs an omni-channel operation, which contains own-operated stores, shop-in-shops, e-commerce and international franchise units. Hunkemöller began its franchise program in 1979. These days the lingerie company contains more than 800 stores, with more than 4.000 employers.[3] 2015 Hunkemöller recorded a turnover of 440 Million Euros.[4] The company was acquired by The Carlyle Group in the beginning of 2016.[5] Since the end of 2010 the company belonged to PAI Partners, a European private equity group.[6] Before it was part of Maxeda, a retail business from the Netherlands. Hunkemöller’s headquarter is in Hilversum.

Board members

Executive Board

title name
CEO Philip Mountford
CFO Ron Hemmer
COO Vi Patel

Trading Board

title name
CEO Philip Mountford
CFO Ron Hemmer
COO Vi Patel
Global HR Director Anne Jaakke
Global Marketing & Communications Director Alexandra Legro
Design Director Zoe Price-Smith
Buying Director Charlotte Davies
Omni-Channel Director Gijs van Engelen
Merchandise & Planning Director Nick Bailey

Locations

Hunkemöller is represented in the following countries:

Europe and Asia Middle East and North Africa Lesser Antilles
  • Austria
  • Belarus
  • Belgium
  • Denmark
  • France
  • Germany
  • Great Britain
  • Greece
  • India
  • Luxemburg
  • Netherlands
  • Russia
  • Spain
  • Sweden
  • Turkey
  • Ukraine
  • Bahrain
  • Egypt
  • Israel
  • Kuwait
  • Morocco
  • Saudi-Arabia
  • Aruba
  • Bonaire
  • Curaçao

[[File:Verkaufsraum der Hunkemöller Filiale in Oberhausen.jpg|thumb|Verkaufsraum der Hunkemöller Filiale in Oberhausen|alt=Verkaufsraum der Hunkemöller Filiale in Oberhausen.jpg]]

[[File:Innenansicht der Hunkemöller Filiale in Oberhausen.jpg|thumb|Innenansicht der Hunkemöller Filiale in Oberhausen|alt=Innenansicht der Hunkemöller Filiale in Oberhausen.jpg]]

Collections

Hunkemöller store in Heerhugowaard (2008)

Hunkemöller sells lingerie, shapewear, nightwear, swimwear, sports clothing, hosiery and ladies accessories. In addition Hunkemöller features a range of sub-brands: HKMX (sports collection), Private collection (seductive lingerie), Noir (lingerie and swimwear), Bra Solutions (Bra Basics), The Sylvie Collection and Marlies Dekker Collection (designer collections).

Since October the 27. the "Doutzen's Stories" Collection is online.[7]

[[File:Hunkemöller Private Collection.jpg|thumb|Die exklusive Hunkemöller Private Kollektion.]]


Awards

In 2014 Hunkemöller secured the Retail Award again for the best lingerie chain in the Netherlands. In Belgium, Germany and Austria it got awarded with the same award a year before. Moreover, in Germany the company secured the prestigious “Retailer of the Year Award” in 2015.

References

  1. ↑ "Corporate info - About us". www.hunkemoller.com. Retrieved 2016-11-07.
  2. ↑ "Doutzen Kroes is Hunkemöller's new face". hunkemoller. 2016-08-31. Retrieved 2016-11-07.
  3. ↑ "Corporate info - About us". www.hunkemoller.com. Retrieved 2016-11-07.
  4. ↑ "The Brand - Hunkemöller". jobs.hunkemoller.com. Retrieved 2016-11-07.
  5. ↑ "Hunkemöller | The Carlyle Group". www.carlyle.com. Retrieved 2016-11-07.
  6. ↑ "PAI Partners agrees to sell Hunk emöller to The Carlyle Group" (PDF).
  7. ↑ "Doutzen Kroes is Hunkemöller's new face". hunkemoller. 2016-08-31. Retrieved 2016-11-07.
  8. ↑ Institute, EHI Retail. "Preisträger 2016 - retail technology awards europe - EHI Retail Institute". www.reta-europe.com. Retrieved 2016-11-07.
  9. ↑ "En de winnaars van de VROUW awards zijn...". telegraaf.nl (in Dutch). Retrieved 2016-11-07.
  10. ↑ "retail technology awards europe: Das sind die reta-Gewinner 2015 – invidis". invidis. Retrieved 2016-11-07.

External links

This article is issued from Wikipedia - version of the 12/3/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.