In the Ayer

"In The Ayer"
Single by Flo Rida featuring will.i.am
from the album Mail on Sunday
Released May 20, 2008 (radio)
Format Digital download, airplay, CD single
Recorded 2007
Genre Hip hop, R&B
Length 3:40
Label Atlantic/Poe Boy
Writer(s) Dillard, T./Lane, H./Adams, W.
Producer(s) will.i.am
Certification Platinum (RIAA, CRIA[1])
Flo Rida singles chronology
"Move Shake Drop"
(2008)		 "In The Ayer"
(2008)		 "Running Back"
(2008)
will.i.am singles chronology
"Heartbreaker"
(2008)		 "In The Ayer"
(2008)		 "One More Chance"
(2008)

"In The Ayer" is the third single from rapper Flo Rida's debut album Mail on Sunday. It was produced by and features will.i.am. Tiffany Villarreal performs the background vocals, but she is uncredited (credited as Fergie in other countries). The song's backdrop and beat are sampled from Pretty Tony's freestyle classic "Jam the Box", which is not credited. The song has been certified platinum by the RIAA, making it his second song to do so.

The song was recorded by Pardraic Kerin and mixed by Dylan "3-D" Dresdow.

The official remix features Rick Ross, Brisco and Billy Blue with original chorus by will.i.am and new Flo Rida verses.

From 2009-2012, this was the victory song for the Baltimore Orioles at home.

Background

A year before the song was released, will.i.am was at Los Angeles's KIIS FM (102.7) doing a freestyle for Jojo Wright over the instrumental of "Easy" by Paula DeAnda. He described the freestyle as a "hot hook".[2] The beat production was done by Timbaland with the help of DJ Tweak from Lakeland, FL.

Music video

The video premiered on FNMTV on Friday June 13, 2008. A clip of video was showcased by Pete Wentz of Fall Out Boy in an MTV commercial announcing their new music video blocks. Video appearances made are Rick Ross and Brisco.

Chart performance

In the U.S., "In the Ayer" debuted at #38 on the Billboard Hot 100. The song would eventually become Flo Rida's third top twenty and second top ten hit on the Billboard Hot 100, peaking at #9. It has also been a hit on pop, reaching #14 on the Pop 100, and #12 on Mainstream Top 40 radio. It has also reached #9 so far on the New Zealand RIANZ chart, making it Flo Rida's third consecutive top ten hit there. It recently debuted at #23 on the Australian ARIA charts and later peaking at number 19. On the Canadian Hot 100 it has so far peaked at #13, giving Flo Rida his third top twenty there.

On September 7, 2008, the song entered the UK Singles Chart at #46 on downloads alone and peaked at #29.

Charts and certifications

Weekly charts

Chart (2008) Peak
position
Australia (ARIA)[3] 19
Canada (Canadian Hot 100)[4] 13
Europe (European Hot 100 Singles)[5] 72
Germany (Official German Charts)[6] 50
Ireland (IRMA)[7] 13
New Zealand (Recorded Music NZ)[8] 9
Sweden (Sverigetopplistan)[9] 20
UK Singles (Official Charts Company)[10] 29
US Billboard Hot 100[11] 9
US Hot Rap Songs (Billboard)[12] 16
US Mainstream Top 40 (Billboard)[13] 12
US Rhythmic (Billboard)[14] 13

Certifications

Region Certification Certified units/Sales
Canada (Music Canada)[15] Platinum 80,000^
United States (RIAA)[16] 2× Platinum 2,000,000^

*sales figures based on certification alone
^shipments figures based on certification alone

References

  1. ↑ http://www.cria.ca/goldplat.php#album
  2. ↑ https://www.youtube.com/watch?v=XH1bP1r0fi0
  3. ↑ "Australian-charts.com – Flo Rida feat. will.i.am – In The Ayer". ARIA Top 50 Singles. Retrieved April 12, 2011.
  4. ↑ "Flo Rida – Chart history" Canadian Hot 100 for Flo Rida. Retrieved April 12, 2011.
  5. ↑ "Flo Rida – Chart history" European Hot 100 for Flo Rida. Retrieved April 12, 2011.
  6. ↑ "Musicline.de – Flo Rida Feat. Will.I.Am Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH. Retrieved April 12, 2011.
  7. ↑ "Chart Track: Week 37, 2008". Irish Singles Chart. Retrieved April 12, 2011.
  8. ↑ "Charts.org.nz – Flo Rida feat. will.i.am – In The Ayer". Top 40 Singles. Retrieved April 12, 2011.
  9. ↑ "Swedishcharts.com – Flo Rida feat. will.i.am – In The Ayer". Singles Top 100. Retrieved April 12, 2011.
  10. ↑ "Archive Chart: 2008-09-20" UK Singles Chart.
  11. ↑ "Flo Rida – Chart history" Billboard Hot 100 for Flo Rida. Retrieved April 12, 2011.
  12. ↑ "Flo Rida – Chart history" Billboard Hot Rap Songs for Flo Rida. Retrieved April 12, 2011.
  13. ↑ "Flo Rida – Chart history" Billboard Pop Songs for Flo Rida. Retrieved April 12, 2011.
  14. ↑ "Flo Rida – Chart history" Billboard Rhythmic Songs for Flo Rida. Retrieved April 12, 2011.
  15. ↑ "Canadian single certifications – Flo Rida feat. will.i.am – In the Ayer". Music Canada.
  16. ↑ "American single certifications – Flo Rida feat. will.i.am – In the Ayer". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH

External links

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