Inkaar (2013 film)

Inkaar

Theatrical release poster
Directed by Sudhir Mishra
Produced by Viacom18 Motion Pictures
Written by Sudhir Mishra
Manoj Tyagi
Starring Arjun Rampal
Chitrangada Singh
Music by Shantanu Moitra
Cinematography Sachin Krishn
Distributed by Viacom 18 Motion Pictures
Tipping Point Films
Release dates
  • 18 January 2013 (2013-01-18)
Running time
 133 mins
Country India
Language Hindi
Budget ₹50 million (US$740,000)
Box office ₹95 million (US$1.4 million)
[1]

Inkaar (translation: Denial) is a 2013 Indian drama romance film directed by Sudhir Mishra and produced by Viacom18 Motion Pictures, starring Arjun Rampal and Chitrangada Singh in the lead roles. Shantanu Moitra has composed the music. Deepti Naval, Vipin Sharma, Gaurav Dwivedi are featured in supporting roles. The film was produced and distributed under the Viacom 18 Motion Pictures and the Tipping Point Films banners. The film deals with sexual harassment in a corporate set-up following the story of Rahul Verma, the CEO of an advertising agency, who has to follow the lawsuit of sexual harassment filed by Maya Luthra, his protégé. The two are battling for the top job of the company. A committee is set up by the agency to hear both sides of the story and work through lies and accusations to find out the truth.[2]

The development of the film commenced in 2011. The movie was completed in early 2012 and was titled "Inkaar". It was scheduled to release in May but conflicts started rising over the title of the movie which delayed its release. After a lot of options, "Kaam" was chosen as the title but ultimately "Inkaar" was finalised to be the title.[3]

After the title conflict was resolved, the release date of the movie was delayed to 2013. The movie was released on 18 January 2013. The film received positive to mixed responses but the performances of the lead pair and the direction of Sudhir Mishra earned positive reviews from critics. The movie grossed ₹78.9 million (US$1.2 million) in the first week.[4]

Cast

Plot

Inkaar is the love story of Maya Luthra (Chitrangada Singh) and Rahul Verma (Arjun Rampal) set against the backdrop of sexual harassment. When misunderstandings are created between the two, she files a case of sexual harassment against him. A committee is set up by the advertising agency they work in to investigate their case and find out the truth. Rahul denies that he ever had any such intentions to sexually harass Maya, but she insists that he makes her feel insecure and unsafe in her own office. The committee is unable to reach a clear conclusion as they do not know who to believe. The climax of the film brings an unexpected twist to the story, and in a final confrontation the two protagonists' love emerges victorious.

Production

Casting

In February 2011, Sudhir Mishra announced that he was creating a new movie based on the topic of sexual harassment. Arjun Rampal was cast in to play the male protagonist and Chitrangada Singh, who had previously worked with Mishra in Hazaaron Khwaishein Aisi (2005) and Yeh Saali Zindagi (2011) was cast to portray the female protagonist. This film marked her third collaboration with Mishra.[5] Mishra is known for directing niche movies. However, in an interview with Bollywood Hungama, the lead actress Singh said that it was a commercial film.[6] The film was created on a budget of ₹50 million (US$740,000).[7]

Filming

Filming took place between late 2011 to early 2012. The film was extensively shot in actual advertising agencies including Leo Burnett Worldwide and Grey Worldwide.[8]

Controversy

Title Conflict

The initial title of the movie was chosen to be Inkaar but after the filming was complete, a title conflict rose as Mishra and the production team decided to opt a title out of six titles for the film based on its story. New five titles were Dream Factory, Power Play, Agency, Yeh Kahan Aa Gaye Hum and The Boss. Mishra stated in an interview with Bollywood Hungama, "Our film is about gender politics and power play in a corporate house. Given this brief, we'll decide which title suits the film the best and we'll go by it."[9] After some conflict, the title was chosen to be Kaam – The Unofficial Story.[10] The release date was delayed to 25 August but Kaam was also removed as the release date came closer.[11] After four title hunts, the original title Inkaar was finalised. The release date of the movie was pushed to 18 January, thus making it one of the early films of 2013.[12]

Ad Agencies

In late 2012, news circulated that ad agencies in which Inkaar was filmed refused any kind of association with the film. Leo Burnett Worldwide and Grey Worldwide agencies in which Inkaar was extensively shot, warned the production team that they did not want any branding or reference to their respective agencies in the film.[8]

Release

Critical reception

Inkaar earned positive to mixed response from critics. Rachit Gupta of Filmfare gave 4 out of 5 stars. He appreciated the performances of the lead pair and quoted "What works is the chemistry between Arjun Rampal and Chitrangda Singh. Not just their individual performances but their love-hate relationship drives the drama of Inkaar. Both Arjun and Chitrangda handle their characters to great effect. But good performances can give you a watchable film, but not a believable story. And that is the big letdown in Inkaar. The film's logic and the climax just don't make sense. Not from characters who spent the last two hours (or seven years in case of the movie's narrative) convincing you that they'd do anything to come out on top. A film that promises to hit you hard in the solar plexus, doesn't even tickle you.".[13]

India Today wrote "The dynamics of office politics have never been more dynamic. Inkaar is one helluva jolt in January."[14] Rummana Ahmed of Yahoo! Movies wrote "What works for 'Inkaar' is the solid performances by the lead characters and the supporting cast. Arjun might not have been very strong in the emotional bits but he delivers one of his best performances till date. Chitrangda looks and acts sharp, it's a pleasure to watch Vipin Sharma, Deepti Naval and Kanwaljeet on the big screen after quite a while. Shantanu Moitra music is as usual peppy and hummable. This one is definitely a must watch."[15]

Karan Anshuman of Mumbai Mirror gave 4 out of 5 stars, quoting "Inkaar is not about office politics as you might imagine, even though many moments shape an accurate portrayal. It is not about sexual harassment in the workplace as it is being marketed though that is the searing crucible in which complex, often unnatural dollops of human emotion are left to sputter and interact, never coalescing. Everything else is an elaborate backdrop. And finally when the truth unravels – when motives come to light – I had a great urge to watch the film again. And with movies, this urge supersedes all flaws."[16]

Ananya Bhattacharya of Zee News wrote "Inkaar is another of Sudhir Mishra's brilliances captured on celluloid. Don't say a 'no' to this one."[17] Mayank Shekhar of Daily Bhaskar.com wrote "In parts thoughtful, engaging and funny, this is a film then about ambition. As for sexual harassment, I would go with the women's rights activist (Deepti Naval) judging this case: "Flirtation agar woman ko pasand na ho, toh harassment hoti hai." If I were you, I'd definitely go for this movie too!"[18]

Taran Adarsh wrote "INKAAR is for spectators of serious cinema. Caters to a niche audience!"[19]

Sukanya Verma of Rediff.com has given 2 out of 5 stars, quoting "Inkaar trivialises something serious like sexual harassment into a terrible joke."[20]

Rajeev Masand of CNN-IBN gave 2 out of 5 stars as she wrote "This is a half watchable film despite all that melodrama flying around. Sadly, if it had kept its head, this thriller could have gone places."[21]

Shubhra Gupta of The Indian Express wrote "Inkaar could have been truly radical. But it becomes a film that prefers to cop out, rather than deliver on the promise it held out so bravely in its initial passages."[22]

Sonia Chopra of Sify wrote "The film has taken an important subject and turned it into slush. In the end the film is a mockery of sexual harassment, of love, of the ad fraternity and of professionalism. Too bad, really."[23]

Box office

Inkaar was released on 18 January 2013. The movie took a very dull start with 15% occupancy rate in multiplexes and major metros. It collected only ₹16.5 million (US$250,000) in the opening day.[24] The movie did not show any significant growth in business and collected only ₹56.0 million (US$830,000) in the opening weekend.[25] The film managed to earn ₹78.9 million (US$1.2 million) within the first week and collected a total of approximately ₹100 million (US$1.5 million) in the first week.[26]

Soundtrack

Inkaar
Soundtrack album by Shantanu Moitra
Genre Feature film soundtrack
Label T-Series
Producer Shantanu Moitra

Music is composed by Shantanu Moitra and Shamir Tandon. The lyrics was penned by Swanand Kirkire.

Track: Song Singer(s) Length
1 "Darmiyan" Swanand Kirkire 5:01
2 "Maula Tu Malik Hai" Shantanu Moitra & Swanand Kirkire 4:57
3 "Zindagi Ka Karobar" K. Mohan (Agnee) 2:48
4 "Kuch Bhi Ho Sakta Hai" Suraj Jagan 3:58
5 "Inkaar (Aloop)" Monali Thakur 3:07
6 "Inkaar - Theme (Hindi Version)" Papon, Shahid Mallya 4:20
7 "Inkaar - Theme (English Version)" Monica Dogra, Shahid Mallya 4:21

References

  1. ↑ http://www.bollywoodhungama.com/box-office/top-grossers=
  2. ↑ "Inkaar (2013)". Bollywood Hungama. Retrieved 30 January 2013.
  3. ↑ Samreen Tungekar. "Arjun Rampal in Istanbul, ditched Heroine". BollySpice. Retrieved 30 January 2013.
  4. ↑ "Race 2 Takes Strong Start Inkaar Has Poor First Week". boxofficeindia.com. Retrieved 30 January 2013.
  5. ↑ Jogindar Tuteja (16 February 2011). "Arjun & Chitrangda pair up for Sudhir's next on sexual exploitation". Bollywood Hungama. Retrieved 28 April 2013.
  6. ↑ "No prep needed to play sexual harassment victim: Chitrangda". Screen Weekly. Bollywood Hungama. Retrieved 30 January 2013.
  7. ↑ "Inkaar (2013)". Beekays.com. Retrieved 31 January 2013.
  8. 1 2 "Ad agencies refuse association with Inkaar". Bollywood Hungama News Network. Bollywood Hungama. 17 December 2012. Retrieved 31 January 2013.
  9. ↑ Subhash K. Jha. "Arjun Rampal-Chitrangda starrer has 6 title options". Bollywood Hungama. Retrieved 31 January 2013.
  10. ↑ Joginder Tuteja (15 June 2012). "'Star hunt' for Sudhir Mishra-Anubhav Sinha's next". Glamsham Editorial. Glamsham. Retrieved 31 January 2013.
  11. ↑ Joginder Tuteja (17 June 2012). "Title trouble for Sudhir Mishra's Arjun-Chitrangada starrer". Glamsham Editorial. Glamsham. Retrieved 31 January 2013.
  12. ↑ Stacey Yount (28 November 2012). "First Look: Arjun and Chitrangada in Inkaar!". Bolly Spice. Retrieved 31 January 2013.
  13. ↑ "Movie Review: Inkaar". Filmfare. 18 January 2013. Retrieved 18 February 2013.
  14. ↑ "Inkaar: riveting treatise on gender equations". India Today. 18 January 2013. Retrieved 1 February 2013.
  15. ↑ Rummana Ahmed (18 January 2013). "Yahoo! Movies Review: Inkaar". Yahoo! Movies. Retrieved 1 February 2013.
  16. ↑ Karan Anshuman (19 January 2013). "What lies beneath". Mumbai Mirror. Retrieved 10 February 2013.
  17. ↑ Ananya Bhattacharya (18 January 2013). "'Inkaar' movie review: Arjun-Chitrangada's stellar performances make for a good watch". Zee News. Retrieved 1 February 2013.
  18. ↑ Mayank Shekhar (19 January 2013). "Movie Review: INKAAR". Daily Bhaskar.com. Retrieved 1 February 2013.
  19. ↑ Taran Adarsh (18 January 2013). "Inkaar". Bollywood Hungama. Retrieved 10 February 2013.
  20. ↑ Sukanya Verma (18 January 2013). "Review: Inkaar trivialises sexual harassment". Rediff.com. Retrieved 17 February 2013.
  21. ↑ Rajeev Masand (19 January 2013). "'Inkaar' review: Despite its controversial, bold theme, the film fizzles out". Masand's Verdict. CNN-IBN. Retrieved 17 February 2013.
  22. ↑ Shubhra Gupta (18 January 2013). "Review: Inkaar". The Indian Express. Retrieved 17 February 2013.
  23. ↑ Sonia Chopra (18 January 2013). "Inkaar review: Mishra's latest makes a mockery of sexual harassment". Sify. Retrieved 17 February 2013.
  24. ↑ MKS (19 January 2013). "Inkaar Opening Day Box Office Collections". Koimoi. Retrieved 31 January 2013.
  25. ↑ Abid (22 January 2013). "BO: INKAAR fails, MUMBAI MIRROR & BANDOOK sink!". Glamsham Editorial. Glamsham. Retrieved 31 January 2013.
  26. ↑ "Box-Office Verdict 2013". Koimoi. Retrieved 31 January 2013.

External links

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