London, France

London is a small agricultural village in Burgundy, France, 50 miles south of Dijon, found on the Saône-et-Loire D206 road.

Its brief claim to fame was its part in an ambush marketing campaign by the bookmaker Paddy Power in 2012. Prior to the 2012 Summer Olympics in London, England, the company sponsored an egg-and-spoon race in the Burgundy village, and then placed large posters in Britain claiming that they were "The official sponsor of the largest athletics event in London this year!", adding beneath "Ahem, London France that is". While the Games' organising committee threatened legal action against Paddy Power for breaching special laws restricting unauthorized "associations" with the Olympics, it backtracked after Paddy Power threatened to take the organizers to court.[1][2]

References

  1. ↑ "London 2012 Olympics: Paddy Power seek a court order after Locog demand advertising posters be taken down". Telegraph. Retrieved 18 August 2012.
  2. ↑ "LOCOG U-turns over Paddy Power 'London' ads". Marketing Magazine. Retrieved 18 August 2012.

Coordinates: 46°37′56″N 5°05′55″E / 46.6322°N 5.0985°E / 46.6322; 5.0985

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