Louder (DJ Fresh song)

"Louder"
Single by DJ Fresh featuring Sian Evans
from the album Nextlevelism
Released	3 July 2011
Format	Digital download 12" vinyl
Recorded	2010
Genre	Dubstep, drum and bass
Length	3:26
Label	Ministry of Sound
Writer(s)	Sian Evans Daniel Stein
Producer(s)	Daniel Stein
DJ Fresh singles chronology
"Lassitude" (2010) "Louder" (2011) "Hot Right Now" (2012)
Sian Evans singles chronology "Louder" (2011)

"Louder" is a song by British producer DJ Fresh. It features vocals from Welsh singer Sian Evans. The song serves as the theme song for the Lucozade Sport Lite campaign. It was released on 3 July 2011 on Ministry of Sound. "Louder" is considered an important landmark for dubstep music as it was the first of the genre to reach number one on the UK Singles Chart.^[1] The song was featured on the soundtrack to SCE Studio Liverpool's Wipeout 2048 and used as the promotional theme for Fox8's reality program Cricket Superstar.

Music video

The music video for the song was uploaded to YouTube on 23 May 2011. It was shot by director Ben Newman as part of the Lucozade Sport Lite campaign.^[2]

Critical reception

Robert Copsey of Digital Spy gave the song a positive review stating:

"Like sipping on a bottle of the electrolyte-infused liquid, its wobbly drum 'n' bass lines are guaranteed to satisfy many a club-goers craving for a three-minute fix of hang-banging, fist-pumping and head-spinning music. "It's gonna get louder," warns guest vocalist Sian Evans on the hi-NRG chorus before breaking into a glorious middle 8 that sounds like a lost '90s classic - prompting the response, 'Don't worry love, keep cranking that dial!'. ^[3]

Chart performance

The song debuted at number one on the UK Singles Chart, UK Dance Chart, UK Indie Chart and the Scottish Charts with first week sales in excess of 140,000 copies.^[4] In its second week, the single shifted additional 80,000 digital copies. The song also peaked number four on the Irish Singles Chart. As of February 2012, "Louder" had sold 507,659 units in the UK.^[5]

Track listings

• Digital EP and CD single

1. "Louder" (Radio Edit) – 3:26
2. "Louder" (Club Mix) – 4:35
3. "Louder" (Hervé Remix) – 4:34
4. "Louder" (Drumsound and Bassline Smith Remix) – 4:31
5. "Louder" (Flux Pavilion and Doctor P Remix) – 3:55

• Louder EP - US iTunes ^[6]

1. "Louder" (featuring Sian Evans) - 3:26
2. "The Power" (featuring Dizzee Rascal) - 2:47
3. "The Edge" (featuring Ayah Marar) - 3:22
4. "Louder" (featuring Sian Evans) (Flux Pavilion and Doctor P Remix) - 3:55

• 12" VINYL ^[7] - Drum and bass ^[8] - Dubstep

1. "Louder" (Hervé Remix) - 4:36
2. "Louder" (Drumsound and Bassline Smith Remix) - 4:32
3. "Louder" (Club Mix) - 4:36
4. "Louder" (Flux Pavilion and Doctor P Remix) - 3:57

Charts and certifications

Weekly charts Chart (2011) Peak position Australia (ARIA)[9] 82 Australia Dance(ARIA)[9] 20 Belgium (Ultratop 50 Flanders)[10] 5 Belgium Dance (Ultratop Flanders)[11] 1 Belgium (Ultratop 50 Wallonia)[12] 43 Belgium Dance (Ultratop Wallonia)[13] 27 Ireland (IRMA)[14] 4 Slovakia (Rádio Top 100)[15] 68 Scotland (Official Charts Company)[16] 1 UK Dance (Official Charts Company)[17] 1 UK Download (Official Charts Company)[18] 1 UK Indie (Official Charts Company)[19] 1 UK Singles (Official Charts Company)[20] 1 US Hot Dance Club Songs (Billboard) 18

Year-end charts Chart (2011) Position UK Singles Chart[21] 23 Certifications Region Certification Certified units/Sales United Kingdom (BPI)[22] Platinum 600,000 ^*sales figures based on certification alone ^^shipments figures based on certification alone sales+streaming figures based on certification alone

Release history

Region	Date	Format	Label
Ireland[23]	3 July 2011	Digital download	Ministry of Sound
United Kingdom[24]
Australia[25]	7 August 2011
Netherlands and Belgium	7 July 2011		Spinnin' Records

References

1. WILL DJ FRESH GIVE DUBSTEP HER FIRST NO.1?
2. DJ Fresh ft. Sian Evans 'Louder' (OFFICIAL VIDEO) (Out NOW) YouTube
3. Robert Copsey. "DJ Fresh ft. Sian Evans: 'Louder'". Digital Spy. digitalspy.co.uk.
4. "All hail Louder at number one". The Official Charts Company. 10 July 2011. Retrieved 10 July 2011.
5. Jones, Alan (20 February 2012). "Official Chart Analysis: Emeli Sande album sells 113k, DJ Fresh single shifts 128k". Music Week. Retrieved 22 February 2012.
6. iTunes - Music - Louder - EP by DJ Fresh
7. DJ Fresh - Louder Herve Remix feat. Sian Evans | hhv.de | shop
8. DJ Fresh - Louder feat. Sian Evans | hhv.de | shop
9. Chartifacts - ARIA Music News Archived 20 August 2011 at WebCite
10. "Ultratop.be – DJ Fresh feat. Sian Evans – Louder" (in Dutch). Ultratop 50.
11. "Ultratop.be – DJ Fresh feat. Sian Evans – Louder" (in Dutch). Ultratop Dance. Retrieved 23 July 2011.
12. "Ultratop.be – DJ Fresh feat. Sian Evans – Louder" (in French). Ultratop 50.
13. "Ultratop.be – DJ Fresh feat. Sian Evans – Louder" (in French). Ultratop Dance. Retrieved 17 September 2011.
14. "Chart Track: Week 27, 2011". Irish Singles Chart.
15. "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201130 into search.
16. "Archive Chart: 2011-07-16". Scottish Singles Top 40.
17. "Archive Chart: 2011-07-16" UK Dance Chart.
18. "Archive Chart: 2011-07-16" UK Download Chart.
19. "Archive Chart: 2011-07-16" UK Indie Chart.
20. "Archive Chart: 2011-07-16" UK Singles Chart.
21. "The Top 40 Biggest Selling Singles of the Year". BBC. 2011-12-31.
22. "British single certifications – DJ Fresh – Louder". British Phonographic Industry. Enter Louder in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Platinum in the field By Award. Click Search
23. "Louder (feat. Sian Evans) - EP by DJ Fresh - Download Louder (feat. Sian Evans) - EP on iTunes". iTunes Store. Retrieved 8 July 2011.
24. "Louder (feat. Sian Evans) - EP by DJ Fresh - Download Louder (feat. Sian Evans) - EP on iTunes". iTunes Store.
25. "Louder (feat. Sian Evans) - EP by DJ Fresh - Download Louder (feat. Sian Evans) - EP on iTunes". iTunes Store. Retrieved 2 November 2011.