MTV Russia

MTV Russia
МТV Россия
Launched 26 September 1998
Closed 1 June 2013
relaunched 1 October 2013
Owned by Viacom International Media Networks Russia
Picture format 16:9 (576i, SDTV)
16:9 (1080i, HDTV)
Website www.mtv.ru

MTV Russia (Russian: MTV Россия) is a Russian language free-to-air 24-hour music and general entertainment channel broadcasting in the Russian Federation. Under a licensing agreement from Viacom International Media Networks the channel was operated by Prof Media. From June 2013, VIMN Russia announced it would operate the channel after the agreement between both media organizations ceased.[1] VIMN Russia relaunched the channel MTV Russia channel on October 1, 2013 and is also served by mtv.ru.[2]

Change in ownership

In 1998, Viacom International Media Networks Europe (VIMN Europe) signed a long term agreement with Biz Enterprises to launch a 24-hour music channel in the Russian Federation. MTV became the first US television brand to localize in the Russian state. In 2007, VIMN Europe signed a new agreement with Prof Media to operate and broadcast the channel along with VH1 Russia. Under Prof Media's ownership the channel moved from music orientated programming to youth-orientated programming. This move proved to be very unsuccessful for its new owners as research conducted by VIMN showed Russian viewers prefer music programming over reality based programming.[3]

Prof Media announced in December 2012 that they would no longer operate MTV Russia from June 1, 2013 and would replace the channel with a new general entertainment channel called FRIDAY.[4] On May 30, 2013 Viacom International Media Networks new division VIMA Russia announced it would relaunch MTV in Russia on October 1, 2013 which would be wholly operated by VIMN Russia in London.[5] The relaunch will see many of its international programmes with Russian subtitles.[6] As part of the relaunch MTV will launch 'The Face of MTV Russia' a contest to find a presenter for the channel to host MTV News.

A HD version of MTV Russia also launched on October 1, 2013. Viacom International Media Networks Russia is operated from the London offices of VIMN which now operates MTV Russia, Nickelodeon Russia and Comedy Central Russia.[7]

History

Screenshot of MTV Russia with 2008 graphics
Screenshot of MTV Russia in March and April 2008

Current programming

Previous programming

etc...

MTV Russia Music Awards & MTV Russia Movie Awards

Following the success of the MTV Europe Music Awards, Viacom International Media Networks launched a localized awards show for Russia called 'MTV Russia Music Awards'. The first awards show began in 2004 and aired on the channel annually until 2009. The awards show celebrated local and international artists. The 'Artist of the Year' award winner would go on to also win the winner of Best Russian Artist on the MTV Europe Music Awards. Russia is still represented at the MTV EMA's. Following on from the success of the local music awards show in Russia, 2006 saw the launch of MTV Russia Movie Awards. The awards show was presented by local and international actors such as Pamela Anderson in 2007 and Paris Hilton in 2008. The show was axed in April 2009.

References

  1. ↑ http://realscreen.com/2013/05/30/vimn-relaunches-mtv-russia/
  2. ↑ http://www.mtv.ru/
  3. ↑ http://realscreen.com/2013/05/30/vimn-relaunches-mtv-russia/
  4. ↑ http://www.themoscowtimes.com/business/article/mtv-russia-to-be-taken-off-air-in-2013/472890.html
  5. ↑ http://www.broadbandtvnews.com/2013/05/30/mtv-resurrects-in-russia/
  6. ↑ http://www.c21media.net/archives/112555
  7. ↑ http://www.c21media.net/archives/112555
  8. ↑ "Prof-Media acquires 100% of MTV and VH1 Russia" (PDF). Retrieved 2012-02-16.
  9. ↑ "MTV Russia cancels politics". Smh.com.au. Retrieved 2012-02-16.
  10. ↑ http://www.broadbandtvnews.com/2013/05/30/mtv-resurrects-in-russia/
  11. ↑ http://mtvpickme.ru/
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