Michel Wedel

Michel Wedel
Born Den Haag, Netherlands
Nationality United States
Occupation Professor
Title Pepsico Chaired Professor of Consumer Science

Charles C. Parlin Marketing Research Award (2016)
Distinguished University Professor, University of Maryland (2015)
Distinguished Scholar-Teacher, University of Maryland (2013)
Gilbert A. Churchill award, American Marketing Association (2008)

Hendrik Muller award Royal Netherlands Academy for the Sciences (2005)
Website scholar.rhsmith.umd.edu/wedel/
Academic background
Education Leiden University, Wageningen University
Thesis title Clusterwise Regression and Market Segmentation
Thesis year 1990
Academic work
Discipline Marketing
Institutions Netherlands Organization for Applied Scientific Research (TNO)
University of Groningen
University of Michigan
University of Maryland

Michel Wedel is the Pepsico Chaired Professor of Consumer Science in the Robert H. Smith School of Business, and a Distinguished University Professor, at the University of Maryland, College Park. He works on the development of statistical and econometric methods to analyse and predict consumer behavior and is known for his work on market segmentation[pub 1] and on eye tracking.[1][2]


Wedel holds an MS.C. in Biomathematics from the University of Leiden. He has a Ph.D. in Marketing from Wageningen University.[3]


Wedel develops statistical and econometric methods for research in marketing, and applies these methods to support firms' decision- making. He has worked in the areas of market segmentation,[pub 2][pub 3] advertising[pub 4][pub 5] and promotions,[pub 6] visual marketing,[pub 7][pub 8] multidimensional scaling,[pub 9] conjoint analysis,[pub 10] and big data analytics.[pub 11] Wedel has published his research in journals in Marketing,[pub 12][pub 13][pub 8][pub 14] Statistics,[pub 15][pub 9] Psychometrics,[pub 16] Econometrics,[pub 17] Psychology,[4] Epidemiology[pub 18] and Nutrition.[pub 19][pub 20]

Academic career

From 1982-1991, Wedel was employed at the Department of Human Nutrition, of the Netherlands Organization for Applied Scientific Research (TNO), in Zeist, the Netherlands, where he became head of the statistics unit in the Department of Human Nutrition. In 1991 he became Professor of Marketing Research and Market Structure Analysis, Department of Economics, University of Groningen, The Netherlands, where he worked until 2002. In 2003 and became the Dwight F. Benton Professor of Marketing at the Ross School of Business at the University of Michigan, Ann Arbor, USA.[5] In 2006 he moved to the Robert H. Smith School of Business at the University of Maryland, where he became the Pepsico Chaired Professor of Consumer Science. He is area/associate editor of Marketing Science,[6] Journal of Marketing Research[7] and Journal of Marketing.[8]

Wedel was ranked the most productive Marketing scholar in the world based on number of publications,[9] third Marketing scholar in the world based on publication rate,[10] the most productive economist in the Netherlands,[11] and the most productive Netherlands marketing scholar based on number of publications.[12] Wedel received the Dr Hendrik Muller Prize for outstanding contributions to the social sciences from the Royal Dutch Academy of the Sciences,[13] the Charles C. Parlin award for exceptional contributions to Marketing Research from the American Marketing Association[14] and the Churchill Award for lifetime contributions to the study of marketing research from the American Marketing Association.[15] He is a fellow of the American Statistical Association[16] and the Institute for Operations Research and Management Science, Society for Marketing Science.[17] The University of Maryland has recognized him with the Distinguished Scholar Teacher Award and named him a Distinguished University Professor.[18]

With Wagner A. Kamakura, Wedel is the author of the book Market Segmentation: Conceptual and Methodological Foundations (2nd ed.,Springer, 2000).[19][pub 1] With Rik Pieters, Wedel edited the book: Visual Marketing: From Attention to Action (Lawrence Erlbaum Associates, 2007).[pub 21]

Kyokushin karate career

Wedel holds a 4th dan in Kyokushin Karate and was a heavy-weight full contact karate competitor. He won the Dutch (open) full contact Karate championships nine times between 1978 and 1987, his only loss in the being to Gerard Gordeau (Netherlands) in the final in 1980.[20] Wedel won the International Ibusz Oyama cup in Budapest (Hungary) in 1982 after beating Michael Thompson (England), won the open European Karate Championships in Alkmaar (Netherlands) in 1983. In 1985 he became 2nd after losing to Andy Hug (Switzerland) in the Ibusz Oyama cup, and he won that cup again in 1986. He became the European heavyweight champion in Katowice (Poland) in 1987, after beating Michael Thompson (England) in the final. In 1986, he participated in the 18th All Japan Tournament in Tokyo, and he participated in the 2nd (1979), 3d (1983) and 4th (1987) World Open Karate Championships in Japan. He lost to Akira Masuda (Japan) in 1983, he lost to Ademir da Costa (Brazil) in 1987, finishing both times among the first 16 competitors.[20]

Wedel became the coach of the Dutch National Karate team (1988-1991)[21][22] He wrote the book: “Kyokushin Karate: Training and Fighting” with Koen Scharrenberg,[23] and made Kyokushin training instruction videos with Andy Hug.[24] In 1994, he joined the democratic ShinKyokushin organization[25] under leadership of Kenji Midori.

Selected publications

  1. 1 2 Wedel, Michel; Kamakura, Wagner A. (2000-12-31). Market Segmentation: Conceptual and Methodological Foundations (2ND. edition ed.). Kluwer Academic Publishers. ISBN 9780792386353.
  2. Wedel, Michel; DeSarbo, Wayne S. "A mixture likelihood approach for generalized linear models". Journal of Classification. 12 (1): 21–55. doi:10.1007/BF01202266. ISSN 0176-4268.
  3. Wedel, Michel; Desarbo, Wayne S. (1996-10-01). "An Exponential-Family Multidimensional Scaling Mixture Methodology". Journal of Business & Economic Statistics. 14 (4): 447–459. doi:10.1080/07350015.1996.10524674. ISSN 0735-0015.
  4. Pieters, Rik; Wedel, Michel (2004-04-01). "Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects". Journal of Marketing. 68 (2): 36–50. doi:10.1509/jmkg. ISSN 0022-2429.
  5. Teixeira, Thales; Wedel, Michel; Pieters, Rik (2012-04-01). "Emotion-Induced Engagement in Internet Video Advertisements". Journal of Marketing Research. 49 (2): 144–159. doi:10.1509/jmr.10.0207. ISSN 0022-2437.
  6. Zhang, Jie; Wedel, Michel (2009-04-01). "The Effectiveness of Customized Promotions in Online and Offline Stores". Journal of Marketing Research. 46 (2): 190–206. doi:10.1509/jmkr.46.2.190. ISSN 0022-2437.
  7. Satomura, Takuya; Wedel, Michel; Pieters, Rik (2013-10-11). "Copy Alert: A Method and Metric to Detect Visual Copycat Brands". Journal of Marketing Research. 51 (1): 1–13. doi:10.1509/jmr.11.0467. ISSN 0022-2437.
  8. 1 2 Pieters, Rik; Wedel, Michel (2011-12-20). "Ad Gist: Ad Communication in a Single Eye Fixation". Marketing Science. 31 (1): 59–73. doi:10.1287/mksc.1110.0673. ISSN 0732-2399.
  9. 1 2 Wedel, Michel; Desarbo, Wayne S. (1996-10-01). "An Exponential-Family Multidimensional Scaling Mixture Methodology". Journal of Business & Economic Statistics. 14 (4): 447–459. doi:10.1080/07350015.1996.10524674. ISSN 0735-0015.
  10. Sándor, Zsolt; Wedel, Michel (2001-11-01). "Designing Conjoint Choice Experiments Using Managers' Prior Beliefs". Journal of Marketing Research. 38 (4): 430–444. doi:10.1509/jmkr.38.4.430.18904. ISSN 0022-2437.
  11. Wedel, Michel; Kannan, P. K. (2016-05-23). "Marketing Analytics for Data-Rich Environments". Journal of Marketing. doi:10.1509/jm.15.0413. ISSN 0022-2429.
  12. Hofstede, Frenkel Ter; Wedel, Michel; Steenkamp, Jan-Benedict E.M. (2002-05-01). "Identifying Spatial Segments in International Markets". Marketing Science. 21 (2): 160–177. doi:10.1287/mksc. ISSN 0732-2399.
  13. Pieters, Rik; Wedel, Michel (2007-08-01). "Goal Control of Attention to Advertising: The Yarbus Implication". Journal of Consumer Research. 34 (2): 224–233. doi:10.1086/519150. ISSN 0093-5301.
  14. Kamakura, Wagner A.; Wedel, Michel (1997-01-01). "Statistical Data Fusion for Cross-Tabulation". Journal of Marketing Research. 34 (4): 485–498. doi:10.2307/3151966. JSTOR 3151966.
  15. Lans, Ralf Van Der; Pieters, Rik; Wedel, Michel (2008-06-01). "Eye-Movement Analysis of Search Effectiveness". Journal of the American Statistical Association. 103 (482): 452–461. doi:10.1198/016214507000000437. ISSN 0162-1459.
  16. Wedel, Michel; Kamakura, Wagner A. "Factor analysis with (mixed) observed and latent variables in the exponential family". Psychometrika. 66 (4): 515–530. doi:10.1007/BF02296193. ISSN 0033-3123.
  17. Wedel, M.; Desarbo, W. S.; Bult, J. R.; Ramaswamy, V. (1993-10-01). "A latent class poisson regression model for heterogeneous count data". Journal of Applied Econometrics. 8 (4): 397–411. doi:10.1002/jae.3950080407. ISSN 1099-1255.
  18. Bloem, Martin W.; Wedel, Michel; Egger, Robert J.; Speek, Andries J.; Schrijver, Jaap; Saowakontha, Sastri; Schreurs, Wil H. P. (1990-02-01). "Mild Vitamin a Deficiency and Risk of Respiratory Tract Diseases and Diarrhea in Preschool and School Children in Northeastern Thailand". American Journal of Epidemiology. 131 (2): 332–339. ISSN 0002-9262. PMID 2296985.
  19. Bloem, M. W.; Wedel, M.; Egger, R. J.; Speek, A. J.; Schrijver, J.; Saowakontha, S.; Schreurs, W. H. (1989-08-01). "Iron metabolism and vitamin A deficiency in children in northeast Thailand.". The American Journal of Clinical Nutrition. 50 (2): 332–338. ISSN 0002-9165. PMID 2756920.
  20. Bloem, M. W.; Wedel, M.; Agtmaal, E. J. van; Speek, A. J.; Saowakontha, S.; Schreurs, W. H. (1990-01-01). "Vitamin A intervention: short-term effects of a single, oral, massive dose on iron metabolism.". The American Journal of Clinical Nutrition. 51 (1): 76–79. ISSN 0002-9165. PMID 2296931.
  21. Wedel, Michel; Pieters, Rik, eds. (2007-09-19). Visual Marketing: From Attention to Action (1 edition ed.). Psychology Press. ISBN 9780805862928.


  1. "Simplicity Is Key to Effective Online Advertising". Retrieved 2016-08-20.
  2. Glazer, Emily (2012-07-12). "The Eyes Have It: Marketers Now Track Shoppers' Retinas". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-08-20.
  3. "Matthew T. G. Meulenberg". archive.ama.org. Retrieved 2016-08-18.
  4. "Attention switching during scene perception: How goals influence the time course of eye movements across advertisements.". Journal of Experimental Psychology: Applied. 14 (2). 2008-06-01. doi:10.1037/1076-898X.14.2.129. ISSN 1939-2192.
  5. "Michel Wedel | Faculty History Project". www.lib.umich.edu. Retrieved 2016-08-19.
  6. "Marketing Science: INFORMS". pubsonline.informs.org. Retrieved 2016-08-21.
  7. "Associate Editors | Journal of Marketing Research". www.ama.org. Retrieved 2016-08-18.
  8. "Area Editors | Journal of Marketing". www.ama.org. Retrieved 2016-08-18.
  9. Lynch, John (2008). "The Individual Scholar and the School: Scholarly Influence of Thirty Top Marketing Faculties and Their PhD Alumni 1997-2006". Duke University Working Paper.
  10. Seggie, Steven (2009). "What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals". Journal of Marketing. 73 (1).
  11. "Ranking Dutch Economists". De Economist. 155 (4). 2007. doi:10.1007/s10645-007-9073-y.
  12. Verhoef, Peter (2006). "Publicatiedrift van Nederlandse Marketingwetenschappers". Recente Ontwikkelingen in het Marktonderzoek. 2006.
  13. "Jan-Benedict Steenkamp and Michel Wedel — KNAW". www.knaw.nl. Retrieved 2016-08-20.
  14. "Michel Wedel Awarded the Charles Coolidge Parlin Marketing Research Award". Retrieved 2016-08-18.
  15. "Marketing Research Special Interest Group". archive.ama.org. Retrieved 2016-08-18.
  16. "ASA Fellows". www.amstat.org. Retrieved 2016-08-18.
  17. INFORMS. "Fellow Award - INFORMS". www.informs.org. Retrieved 2016-08-18.
  18. "Distinguished University Professors". faculty.umd.edu. Retrieved 2016-08-18.
  19. Dudgeon, Paul (January 2002), "M. Wedel and W.A. Kamakura, Market Segmentation: Conceptual and Methodological Foundations, 2nd edition, Norwell, MA: Kluwer Academic Publishers, 2000, 382 pp.", Journal of Classification, 19 (1): 179–182, doi:10.1007/s00357-001-0038-6.
  20. 1 2 Brunekreef, Willem (2007). The Golden Kyokushin and K-1 Encyclopedia. Simon & Schuster. ISBN 9081237918.
  21. "probook: Michel Wedel".
  22. "martial-arts pro: Michel Wedel".
  23. "amazon.com: Kyokushin Karate: Training and Fighting".
  24. "Andy Hug and Michael Wedel: Power of Kyokushinkai".
  25. "World Karate Organization".

External links

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