Michoacán Market

Michoacán market behind trees

The Michoacán Market is a “mercado público" or traditional retail food market located in one of the more prestigious areas of Mexico City, La Condesa. It is located between Michoacán, Vicente Suárez and Tamaulipas streets where three colonias (official neighborhoods) intersect. It is the only mercado that provides service to three, Colonia Condesa, Colonia Hipódromo and Colonia Hipódromo Condesa .^[1] The Michoacán Market is considered to be “the heart of La Condesa.^[2]

The market is small and frequented by the inhabitants of La Condesa, as the zone of these three colonias is called, one of the major artistic and commercial areas of the city.^[3] The market is located among boutiques, restaurants and bars,^[3] with the streets around the market are usually jammed with cars.^[4] These are mostly residential neighborhoods, with some office buildings. They are considered to be cosmopolitan, with Art Deco and other architecture from the 1930s and 1940s, along with a number of modern structures. It is an upper income area although it has had problems associated with urban decay.^[1]

The market was created in 1946.^[3] The building is functionalist in design, which was popular in the first half of the 20th century when it was established. It was considered modern and European with certain design elements distinctive from much of traditional Mexican architecture including, the use of steel and concrete, lightweight walls, the absence of ornamentation both in the interior and exterior and large windows.^[1] The facades were decorated with stencils in 2008 by artists Sam Flores and Saner, from San Francisco and Mexico City respectively as an example of “street art.” Saner stated he was interested in doing the work for people who did not generally go to art galleries. Apolinar Molina, a leader of the merchants of the market, stated that the artwork has generated more sales. The idea to add the artwork came from Liliana Carpinteyro, Arturo Mizrahi and Christina Lourenco, creators of a project called Elaboratorio Urban&Arte Fashion Gallery.^[3] In 2008, the city proposed a plan that would partially close off Avenida Michoacán and convert the market into a cultural forum. However this plan was rejected by area residents.^[2]

The market building covers 360m2, almost the entire lot, so there is no parking and no green spaces except for a few trees that are near the building. Inside there are twenty seven active stands averaging about 4.6m2 each. Eight other spaces are used for storage, offices and other purposes. Most of the space inside the building is taken up by primary and secondary passageways. Most of the light inside is natural, coming from the large windows; however, the design of the building impedes air circulation. The vendors in the market do not live in the Condesa area. There are middle class who come into the area each day to work. While the market was designed to sell foodstuffs retail, most of its sales are to the many restaurants which are located in this area as well as those who pass through. Although most buyers are from restaurants, they do not purchase here in bulk as they have other sources for this. Much of the purchase is fruits and vegetables to supplements their basic stock. The rest of the clientele consists of older housewives who do weekly shopping and passers-by who generally frequent prepared food stands.^[1] The outer stalls of the market, especially at its narrowest corner are mostly dominated by these food stands. These stands, mostly selling typical Mexican street food, contrast with the finer restaurants and bistros on the surrounding streets. There are a number of food stands that stand out such as the one that specializes in charcoal grilled giant hamburgers. One longtime stand, popular since the early 2000s, is Al Zorzal. It sells Argentinean food such as choripán, an Argentinean sausage with a condiment called chimichurri on a bun. One advantage of these stand is that its prices are more reasonable than many other Argentinean restaurants in the city.^[4][5]

References

1. Gustavo Ahuactzin Larios (2004). "3". Rehabilitación del mercado Michoacán y su entorno (PDF) (BA thesis). Universidad de las Américas Puebla. Retrieved April 8, 2011.
2. Liliana Cabrera (June 16, 2008). "Trazan la Michoacán como una 'calle-plaza'" [Tracing out Michoacán as a "street-plaza."]. Reforma (in Spanish). Mexico City. p. 1.
3. Filemón Alonso-Miranda (May 8, 2008). "El mercado más 'cool'" [The "coolest" market]. El Universal (in Spanish). Mexico City. Retrieved April 8, 2011.
4. G L Othon (June 7, 2000). "Sugerencias del Gourmet / Los peligros del desenfado" [The Gourmet’s Suggestions/The dangers of being forward]. Reforma (in Spanish). Mexico City. p. 6.
5. Mariana Roca. "La Esquina del Mercado" [The Corner of the Market] (in Spanish). Mexico City: Chilango magazine. Retrieved April 8, 2011.

19°24′40.89″N 99°10′28.22″W / 19.4113583°N 99.1745056°WCoordinates: 19°24′40.89″N 99°10′28.22″W / 19.4113583°N 99.1745056°W