Mobile dial code

A mobile dial code (MDC) is a phone number that allows the request and receipt of information directly to a mobile phone. MDC's are also known in carrier terminology as "abbreviated dialing codes" (ADC's).

A mobile dial code combines a toll-free number, a web address and a short code into one simplified number. It is a 1-15 digit string of letters or numbers that is preceded by a combination of * or #.

Mobile dial codes are dialed just like a regular telephone number. The caller can be presented with any one of a variety of responses that an advertiser defines - a voice or IVR call, a text message, a video or audio clip, a mobile coupon, game or an application.

A mobile dial code is not the same as an abbreviated dial code which only supports voice calls, basically abbreviating a standard phone number and connecting the caller to a person or machine (interactive voice response system or voicemail system) that answers the call.

A mobile dial code is not the same as a 2D bar code which must be photographed or scanned by a mobile phone camera prior to presenting the caller with a response.

StarStar Mobile[1] operates the National StarStar Registry in the United States leasing StarStar Numbers available through AT&T and Verizon as of July 2010.[2] Sprint and T-Mobile partnerships were announced in March 2011. An example of a StarStar number[3] is **TAXI (**8294) which allows a mobile phone user to connect to a local taxi company.

#250 (pound two-fifty) is another MDC that works on all major mobile carriers in the US and Canada. Callers are prompted to say a keyword, which corresponds to an advertiser (e.g. "Liberty" causes a connection to Liberty University). www.pound250.com

References

  1. ↑ "Virtual Hold Technology Acquires Zoove to Revolutionize How Customers Connect With Brands". Yahoo Finance. Retrieved 2016-03-31.
  2. ↑ Wauters, Robin. "Zoove Raises $15 Million, Offers 'StarStar' Vanity Phone Numbers For Brands". TechCrunch. Retrieved 2013-11-13.
  3. ↑ "Why a mobile vanity phone number may be the new 'Star-Star' of marketing - The Business Journals". The Business Journals. Retrieved 2016-03-31.


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