Pirkka (magazine)

Pirkka
Categories Consumer magazine
Frequency Ten times a year
Publisher Dialogi
Year founded 1933 (1933)
Company K-Plus Oy
Country Finland
Based in Helsinki
Language Finnish
Website Pirkka

Pirkka is a Finnish language consumer magazine published in Helsinki, Finland.

History and profile

Pirkka was established in 1933.[1] The magazine is part of K-Plus Oy,[1] a subsidiary of the K-food stores.[2] The publisher is the Dialogi, a subsidiary of A-Lehdet.[3] It is a free magazine and is delivered to homes.[4] Riitta Korhonen served as the editor-in-chief of the magazine,[5] which has its headquarters in Helsinki.[6]

Pirkka is published ten times a year.[6] The magazine provides cooking recipes and practical ideas about interior decoration, renovation, building, clothing, beauty care and hobby interests.[1][7]

Circulation

Pirkka had a circulation of 1,482,000 copies in 2007.[8] In 2010 the magazine had over 2.9 million readers[1] and the same year its circulation was 1,720,000 copies.[9] It was the most read magazine in the country in 2012 with a readership of 2,912,000 people.[10]

See also

References

  1. 1 2 3 4 "Pirkka and Dialogi to continue cooperation". FE Investegate. 27 April 2011. Retrieved 20 January 2015.
  2. "Kesko". Superbrands Finland. Retrieved 20 January 2015.
  3. "Finland. Media Landscape". European Journalism Centre. Retrieved 20 January 2015.
  4. Saila Poutiainen (2007). Finnish Cultural Discourses about the Mobile Phone Communication. ProQuest. p. 118. ISBN 978-0-549-33046-2. Retrieved 21 January 2015.
  5. "Riitta Korhonen appointed Editor-in-Chief of ET-lehti". Sanoma. 14 February 2012. Retrieved 20 January 2015.
  6. 1 2 The Europa World Year Book 2003. Taylor & Francis. 10 July 2003. p. 1615. ISBN 978-1-85743-227-5. Retrieved 23 April 2015.
  7. "The Pirkka magazine is the most widely read magazine in Finland - nearly 3 million readers". Kesko. 14 September 2011. Retrieved 20 January 2015.
  8. Anne Austin et. al. (2008). "Western Europe Market & Media Fact" (PDF). ZenithOptimedia. Retrieved 8 April 2015.
  9. "Western Europe Media Facts. 2011 Edition" (PDF). ZenithOptimedia. Retrieved 6 March 2016.
  10. "Magazine Facts 2011" (PDF). Aikakausmedia. Retrieved 20 January 2015.
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