Positivo Informática

Positivo Informática S.A

Type	Sociedade Anônima
Traded as	BM&F Bovespa: POSI3
Industry	Computer System Software IT Services
Founded	1989
Headquarters	Curitiba, Paraná, Brazil
Key people	Oriovisto Guimarães, (Chairman) Hélio Bruck Rotenberg, (CEO)
Products	Computer Monitors Personal Computer Laptops Smartphones
Revenue	US$ 1.0 billion (2013)[1]
Net income	US$ 6.6 million (2013)
Number of employees	6,400 (2010)
Website	www.positivoinformatica.com.br

Positivo Informática is a Brazilian technology company headquartered in Curitiba, Paraná. It is the Information Technology arm of the larger organization Grupo Positivo.^[2] It is the largest computer manufacturer in Latin America and the tenth largest in the world.

In addition to computers, produces educational software, electronic games and set-top box for Brazilian digital television. The company also serves as an OEM/ODM/EMS.^[3]

The company invests in innovative solutions that integrate hardware, which results in products and services tailored to the consumer. It is present in more than 5000 Brazilian cities and has a strong performance in retail, public, and corporate markets.

It is listed on the Novo Mercado of BM&F Bovespa.

Market

Brazil market share

• 16.1% total PC sales (2009)
• 24.7% official market sales (2009)
• 29.9% retail market share^[4]

Target market

In 2004, Positivo began actively targeting the retail market.^[5] Positivo was primarily focused on middle-class families who likely had never been able to purchase a home personal computer previously. Positivo creates lower-cost computers which are more accessible to the growing middle class in Brazil given their low cost: with financing, the cheapest of these PCs can be paid off for $30/month, making it possible to reach families making ~$270/month.^[6] These computers are designed to serve both as a TV and a personal computer.

Now, Positivo makes a wider range of computers costing up to $2000 targeted toward higher-income customers.

Products/Services

According to Grupo Positivo, Positivo Informática:^[7]

• Manufactures microcomputers
• Develops education software
• Runs education portals (e.g., Portal Educacional, Portal Aprende Brasil, Portal Positivo and Portal Universitário)
• Provides teacher training and educational and technical support for Grupo Positivo partner schools

Certificates

• ISO 9001
• ISO 14001

References

2. See Grupo Positivo website
3. http://www.eweek.com/c/a/Desktops-and-Notebooks/Intel-Classmate-PCs-Gain-New-Atom-Chips-Increased-Ruggedness-563338/
4. Company History & Corporate Profile
5. Reuter's, "Brazil's Positivo bets on booming computer sales," May 23, 2007
6. CNET, "In Brazil, PC Buyers Accentuate Positivo," April 17, 2008
7. See Grupo Positivo website

External links