Type Daily newspaper
Format Broadsheet
Founder(s) K N Guruswamy
Publisher K N Shanth Kumar
Headquarters No. 75, Mahatma Gandhi Road, Bangalore, Karnataka, India

558,453 (as of August 2014)[1]

official website =

Prajavani (Kannada for Voice of the People) is the oldest [2] Kannada-language broadsheet daily newspaper published in the Indian state of Karnataka. It has a readership of over 2.5 million, by virtue of being one of the largest circulated newspapers in the state.

History and ownership

Prajavani was founded in 1948 in Bangalore by K. N. Guruswamy, a local businessman in Bangalore. The Printers (Mysore) Private Limited, the company which owns the newspaper, continues to be privately held by members of the founding family.


Prajavani (PV) has a history of being a politically independent[2] newspaper, although it tends to opine with a liberal tilt. It is known for espousing the causes of Dalits, encouraging women's empowerment and taking pro-poor positions on economic issues. It has managed to maintain an independent position, despite an increasingly polarized media landscape in Karnataka. Prajavani uses the tagline "the most trusted Kannada daily newspaper", which appears below its masthead.

Position in the market

Prajavani was the leading Kannada newspaper for decades, until it was overtaken in circulation by Vijaya Karnataka (VK) in 2004. The gulf between PV and the upstart VK became huge for a while, but the two newspapers appear to be competing much more closely as of 2014, with PV having significantly recovered ground according to industry numbers.[3] Some analysts have also attributed this to the launch of Vijaya Vani, by the original owner of Vijaya Karnataka, Vijay Sankeshwar and his VRL Group, which has apparently eaten into the readership of Vijaya Karnataka. Other regional competitors include Udayavani, Varthabharathi, Kannada Prabha and Samyukta Karnataka.

Sister publications


  1. "Report July-December 2013" (PDF). Audit Bureau of Circulation. Retrieved 20 August 2014.
  2. 1 2 "History-of-kannada-journalism-Prajavani 1948". Retrieved 7 Aug 2016.
  3. "Report July-December 2013" (PDF). Audit Bureau of Circulation. Retrieved 20 August 2014.

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