QDesign Corporation was a developer of digital audio compression technologies. The company's MP2 and MP3 technologies were used in professional audio and broadcast automation systems as well as multimedia and video production systems. QDesign developed a music codec, originally known as LBpack. QDesign licensed the initial version of the codec and hired the initial developer to create what would become the official audio compression in Apple Computer's QuickTime v3.[1]

The personal version comes with QuickTime Pro and allows encoding at bitrates up to 48 kbit/s. The professional version allows bitrates up to 128 kbit/s.

Apple steered away from proprietary codecs in QuickTime like Sorenson Video and QDesign, and focused on standards like (MPEG-4). In recent years, usage of QDMC has generally given way to AAC.[2]

The company also developed "QDX", a proprietary audio format targeted at providing the music industry with a solution to secure digital music distribution. The company was acquired in 2002 by DTS.


  1. Apple Computer. "Apple Licenses QDesign Music Technology for Integration in QuickTime 3.0;". prnewswire.com. PR Newswire Association LLC. Retrieved 6 July 2015.
  2. Waggoner, Ben (2002). Compression for great digital video : power tips, techniques and common sense. Lawrence, Kan.: CMP Books. ISBN 9781578201112. Retrieved 6 July 2015.

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