DZRJ-TV
| Metro Manila | |
|---|---|
| City | Makati City |
| Branding | 2nd Avenue on RJTV |
| Slogan |
Your Lifestyle and Entertainment Channel Where Characters Get Delightfully Real. |
| Channels |
Analog: 29 (UHF) Digital: DWCP-TV 22 (UHF) (ISDB-T test broadcast) Virtual: 225.11 (LCN) |
| Affiliations | 2nd Avenue |
| Owner | Rajah Broadcasting Network |
| Founded | May 1993 |
| Call letters' meaning |
DZ Ramon Jacinto (owner and founder of RBN, also taken from sister AM and FM radio stations) |
| Sister station(s) | DZRJ-AM, DZRJ-FM |
| Transmitter power |
60 KW TPO (500 kW ERP) |
| Website | www.RJplanet.com |
RJTV 29 (DZRJ-TV) is a UHF, free to air television station of Rajah Broadcasting Network, Inc., a broadcast company owned by long-time guitarist/musician Ramon "RJ" Jacinto. RJTV currently serves as an affiliate of Solar Entertainment Corporation's all-female lifestyle channel 2nd Avenue. This station's broadcast facilities are located at the Ventures I Bldg., Makati Ave. cor. Gen. Luna St., Makati City and Ground Floor, Worldwide Corporate Center, EDSA cor. Shaw Boulevard in Mandaluyong City (which operates as the station's playout facility), with transmitter at Brgy. San Roque, Circumferential Road, Antipolo City, province of Rizal. RJTV broadcasts daily from 6:00 AM to 1:00 AM.
Background
RJTV 29 began its test broadcast in April 1993, with station produced programming which was an entertaining mix of music oriented shows, local news, talk show, and the very first local Home TV Shopping program.
In July 3, 1995, RJTV 29 went into niche programming and timeless television series, shopping and animation programs for children. At the time, the target market was kids during the day, and baby boomers at night. In 1997, due to the emergence of UHF competitors such as Studio 23 and CTV-31, RJTV 29 went from traditional TV programming to specialized programs such as direct response companies and religious sectors. RJTV 29 recognized the advent of specialized television – niche markets that identify specific needs of certain sectors.
On January 1, 2008, as a result of a blocktime agreement of Solar Entertainment Corporation with various terrestrial networks, RJTV has started carrying shows from Solar's 2nd Avenue.[1] [2]
On September 9, 2012, RJTV 29 stops broadcasting together with 3ABN/Hope Channel Philippines Channel 45, way though it is still broadcasting via cable networks only. It was found out that this station is upgrading its transmitter and somehow returned on-air at exactly 6am on November 21, 2012.
Slogans
- Make It A Habit (1993)
- Your Music and Shopping Network (1993-1994)
- Timeless Television (1995-1997)
- Interactive Experience Television (1997-2000)
- Interactive TV Station (2002-2008)
- 2nd Avenue on RJTV: Everybody's Watching (2008)
- 2nd Avenue on RJTV: We make TV worth watching. (2008-2009)
- You're on 2nd Avenue on RJTV! (2009)
- 2nd Avenue on RJTV: The channel for the Urbanite (2009-2012)
- 2nd Avenue on RJTV: A Dash of Life (2012–2014)
- 2nd Avenue on RJTV: Women First (2014–2016)
- 2nd Avenue on RJTV: Where Characters Get Delightfully Real (2016-present)
- RJTV: Your Lifestyle and Entertainment Channel (2015-present)
2nd Avenue Programs
RJTV Previous Programs
RJTV stations nationwide
See also
- Rajah Broadcasting Network
- DZRJ-AM 810 kHz
- DZRJ-FM
- RJ Underground Radio UR 105.9 (now Retro 105.9 DCG FM)
- 2nd Avenue
