Radio Mango 91.9

Broadcast area Kochi, Thrissur, Kozhikode, Kannur and UAE
Slogan Naattilengum Pattayi
Format Variety
Language(s) Malayalam
Owner Malayala Manorama
Sister stations Radio Mango 96.2 UAE [1]
Website radiomango.fm

Radio Mango is Kerala's No: 1 FM Radio network since inception. On 29 November 2007 Radio Mango started broadcasting from four cities of Kerala - Kochi, Thrissur, Kozihikode and Kannur. Kerala's first Malayalam private FM station, Radio Mango broadcasts 24/7 entertainment, music and news. In Kerala the network operates on the frequency 91.9.

Radio mango is a young brand from the house of Malayala Manorama, a 125 year old, $200 million media superbrand with 44 publications in 5 languages with prominent presence in print, television, online, events, publishing and audio production.

Global presence

On August 17, 2014 Radio Mango 96.2 FM started broadcasting from Fujairah and reaches all regions across the UAE. Powered by Manoramaonline, the group's much acclaimed news website, Radio Mango broadcasts news updates every half an hour.

Radio Mango App

Available in both iOS and android versions, the Radio Mango app is free and is compatible with all devices.

Kerala's No.1 FM network.

Radio Mango is Kerala's No.1 FM network as per IRS 2012, and also as per a syndicated study conducted by IMRB in 2016 March.

Station locations

At present Radio Mango FM stations are at:

Programming

Radio mango has a standard programme structure across Kerala with station wise programming. Local RJ's lead most of the shows at every station. The content at each station produced keeping in mind the hyper local flavors of particular regions. The music played on Radio Mango is selected through auditorium tests conducted at regular intervals. This ensures that only popular songs are played on Radio Mango.

Programmes
Kerala UAE
Superfast Mango Mornings
Gupshup Gupshup
Timepass Time pass
Josh Junction City Lights
City Lights Muddugow
Nightile Thaaram The Thursday Twist
Vellarikkapattanam 962 Drive
Spotlight Tripping
Hindisthan Paatt on Demand
Tripping Vellarikkapattanam
Paatt on Demand Old Souq
Hindisthan
Double Click
Straight Talk
20 - 20
Daas Baje

Awards

New York Festivals – (International)

2009: Bronze World Medal – Station ID

2010: Sliver World Medal –“Best Special Event” – Children’s Day

Bronze World Medal – Best Music Personality Category: Kozhikode Superfast

2011: Finalist – Best Personality: Local Market: RJ Raghu

2013: Finalist – Worlds Best Radio Program: Best Regularly Scheduled Comedy program – Vellarikka Pattanam

2014: Bronze: Public Service Announcement: Respect Women

LIMCA Book of Records (National)

Radio Mango – Idea “Naattile Thaaram”

Indian Radio Forum (National)

2009: Gold – Best Interactive Campaign: Radio Mango “Moscar Award”

2011: RJ of the year (Malayalam)

Best Radio Promo In – House (Malayalam) – World AIDS Day

Best Creative Campaign – World AIDS Day

2012: Best Radio Program/ Show packaging: 1983 Live

Best Radio Program/ Show (Malayalam): Vellarikkapattanam

Best Radio Promo: 1983 Live

2013: Best Radio Program/ Show (Malayalam): Vellarikkapattanam

RJ of the Year (Malayalam)

Best Radio Station imaging innovation – Independence Day

2014: Best Radio Program: Vellarikkapattanam

RJ of the Year (Malayalam)

Best Radio Promo – In House: Respect Women Campaign

Best Creative Campaign: April Fool’s Day – Nutral

WOW Awards (National)

2009: Silver- Activation Program of the Year: Radio Mango – Idea “Naattile Thaaram”

Bronze: Event Property of the Year: Radio Mango – Idea “Naattile Thaaram”

2011: Sliver – Rural Marketing Program of the Year: radio Mango – Idea “Bus Kerala”

2013: Gold- Event Property of the Year by a Media Brand- Radio Mango- Bismi “Where is Cassanova?”

Silver- Activation program of the year by a Media Brand with on ground connect - Radio Mango- Bismi “Where is Cassanova?”

MIRCHI KAAN Awards (National)

2010: Gold - Media Campaign: Radio Mango “Mess Kerala”

2012: Silver – Best Public Service/ Fund Raising: World AIDS Day

2014: Bronze- Media Single: DC International Book Fest

Bronze – Media Campaign: DC International Book Fest

The only Radio Station (Nationally and regionally) to win Mirchi Kaan.

Golden Mikes Awards (National)

2011

Silver - Best On Air promotion by a single radio station for self (Sponsored by a client)- Bus Kerala

Silver – Best Public Service initiative by a radio station or a Network of Stations for Self – World AIDS Day

Silver – Most Unique programming concepts/ ideas: World AIDS Day

Silver – Best On – Air promotion by a Network of Radio Stations for Self (Sponsored by a client)

Radio Mango – Idea Bus Kerala in association with Metro Manorama

Bronze – Most Unique Programming Concepts/ Ideas – 1983 Live

2013

Silver – Best Single Commercial – Media & Entertainment (Creativity) Mimicry Week Special – Radio Mango Jingle

Bronze – Effectiveness – Best use of Radio: Vegetable Vacation

Silver - Best Radio Media Innovation: Vegetable Vacation

Gold - Best On - Air promotion by a Network of radio stations for Self (Sponsored by a client) - Bus Kerala

Bronze- Best On - Air promotion by a Network of radio station for Self (Sponsored by a client) – Where is Cassanova?

Silver- Best On Air promotion by a single radio station for self (Sponsored by a client)- Bus Kerala

Silver- Best On- Air Promotion for a Client – Multiple Stations: ESPN Cricket Update

Silver- Best Public Service initiative by a Radio Station – Vegetable Vacation

2014

Gold- Best On- Ground promotion by a network of Radio Station for a client (Multiple Station) - Radio Mango – Mumbai police “Police -nu oru Salute”

Gold- Best Public Service initiative by a Radio Station – Respect Women

Silver- Best Use of Radio for long Term effectiveness: Reverse Quiz

Bronze- Best On- Ground promotion by a network of Radio Station for a client (Multiple Station) – Radio Mango – Idea Decibel

Bronze- Best On - Air promotion by a Network of radio station for Self (Sponsored by a client) – Radio Mango – Geo Sand “Bus Kerala” Kannur Edition.

Bronze- Best On- Ground promotion by a Single Radio Station for a client (Multiple Station) - Radio Mango – Mumbai police “Police -nu oru Salute”

Bronze- Creativity (Sub Category) – Best single commercial – Media and Entertainment – World AIDS Day

Bronze – Best Radio Media Innovation – April Fool’s Day “Nutral”

References

  1. ↑ "Radio Mango Launches Station in UAE". Television Post.

External links


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